Community Radiolandfor Behavioral Change in the Healthy Food Market<br />
flicker: heydrienne<br />
We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />flicker: heydrienne<br />
We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still ...
We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still ...
We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still ...
KNOWLEDGE<br />CHANGE<br />
Change?<br />
Change?<br /> = more work<br />
Change?<br /> = more work<br /> = more expenses<br />
Change?<br /> = more work<br /> = more expenses<br />“WHAT’S IN IT FOR ME?”<br />
“WHAT’S IN IT FOR ME?”<br />
So, what is needed for behavioral changes?<br />“WHAT’S IN IT FOR ME?”<br />
So, what is needed for behavioral changes?<br />Flickr: Mad Wraith<br />
clear DESTINATION<br />
clear DESTINATION<br />Where are you taking me?<br />And why?<br />
MOTIVATION<br />
MOTIVATION<br />Show me real-life examples<br />How did others achieve it?<br />
Environment modification<br />
Environment modification<br />Provide rules and system<br />
Environment modification<br />Provide rules and system<br />Improve infrastructure<br />
Environment modification<br />Provide rules and system<br />Improve infrastructure<br />Make bad behavior difficult, good ...
.<br />How do we put it into practice?<br />
.<br />How do we put it into practice?<br />Methods?<br />Tools?<br />
That’s why there’s<br />Community Radioland<br />Methods?<br />Tools?<br />
That’s why there’s<br />Community Radioland<br /><ul><li>Continuous reasoning</li></ul>    with community:<br />    sharin...
That’s why there’s<br />Community Radioland<br />Radioland becomes a medium for information, explanation, and description....
That’s why there’s<br />Community Radioland<br /><ul><li>Continuous reasoning</li></ul>    with community:<br />    sharin...
That’s why there’s<br />Community Radioland<br />Radioland is a platform for discussion. Radioland is an interactive media...
Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy</li></li></ul><li>Quick ...
Located within the community that it serves</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the com...
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”</li></li></ul><li>Quick Facts on Community Radiolan...
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Operational hours follow the market’s.</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the communit...
Located within the community that it serves
Uses speaker instead of frequency. That’s why it’s called “Land radio”
A non-profit initiative. Income is generated only to support the radio‘s</li></ul>    mission: healthier market, healthier...
Operational hours follow the market’s.
An existing Radioland is on air 24/7. </li></li></ul><li>Equipments<br />Computer<br />Stabiliser<br />Mixer<br />Amplifie...
Establishment Process<br />
Establishment Process<br />Acceptance<br />by targeted community<br />
Establishment Process<br />Training<br />for community radio staff<br />
Establishment Process<br />Installation<br />
Establishment Process<br />Content development:<br />Talkshow, adverts, song selections, drama<br />
Establishment Process<br />On air<br />
Establishment Process<br />On air<br />With a half-year/<br />full-year mentorship<br />
Establishment Process<br />Continuous Evaluation:<br />What do listeners think about the radio?<br />
Is Radioland Sustainable?<br />
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Behavioral change using radioland in indonesia

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Behavioral change using radioland in indonesia

  1. 1. Community Radiolandfor Behavioral Change in the Healthy Food Market<br />
  2. 2. flicker: heydrienne<br />
  3. 3. We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />flicker: heydrienne<br />
  4. 4. We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still far from ideal<br />flicker: heydrienne<br />
  5. 5. We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still far from ideal<br />WHO<br />
  6. 6. We all KNOW<br /> what the ideal<br />traditional markets<br /> should look like<br />However, our markets<br />are still far from ideal<br />because<br />KNOWING<br />is not enough<br />WHO<br />
  7. 7. KNOWLEDGE<br />CHANGE<br />
  8. 8.
  9. 9. Change?<br />
  10. 10. Change?<br /> = more work<br />
  11. 11. Change?<br /> = more work<br /> = more expenses<br />
  12. 12. Change?<br /> = more work<br /> = more expenses<br />“WHAT’S IN IT FOR ME?”<br />
  13. 13. “WHAT’S IN IT FOR ME?”<br />
  14. 14. So, what is needed for behavioral changes?<br />“WHAT’S IN IT FOR ME?”<br />
  15. 15. So, what is needed for behavioral changes?<br />Flickr: Mad Wraith<br />
  16. 16. clear DESTINATION<br />
  17. 17. clear DESTINATION<br />Where are you taking me?<br />And why?<br />
  18. 18. MOTIVATION<br />
  19. 19. MOTIVATION<br />Show me real-life examples<br />How did others achieve it?<br />
  20. 20. Environment modification<br />
  21. 21. Environment modification<br />Provide rules and system<br />
  22. 22. Environment modification<br />Provide rules and system<br />Improve infrastructure<br />
  23. 23. Environment modification<br />Provide rules and system<br />Improve infrastructure<br />Make bad behavior difficult, good behavior easy<br />
  24. 24. .<br />How do we put it into practice?<br />
  25. 25. .<br />How do we put it into practice?<br />Methods?<br />Tools?<br />
  26. 26. That’s why there’s<br />Community Radioland<br />Methods?<br />Tools?<br />
  27. 27. That’s why there’s<br />Community Radioland<br /><ul><li>Continuous reasoning</li></ul> with community:<br /> sharing best practices<br /> and case studies<br /><ul><li>Nurture local champions</li></ul> and supporters<br /><ul><li>Provide a two-way medium</li></ul> to facilitate discussions<br />
  28. 28. That’s why there’s<br />Community Radioland<br />Radioland becomes a medium for information, explanation, and description.<br /><ul><li>Continuous reasoning</li></ul> with community:<br /> sharing best practices<br /> and case studies<br /><ul><li>Nurture local champions</li></ul> and supporters<br /><ul><li>Provide a two-way medium</li></ul> to facilitate discussions<br />
  29. 29. That’s why there’s<br />Community Radioland<br /><ul><li>Continuous reasoning</li></ul> with community:<br /> sharing best practices<br /> and case studies<br /><ul><li>Nurture local champions</li></ul> and supporters<br /><ul><li>Provide a two-way medium</li></ul> to facilitate discussions<br />Radioland must develop “fans”: loyal listeners who serve as the informal leaders for change<br />
  30. 30. That’s why there’s<br />Community Radioland<br />Radioland is a platform for discussion. Radioland is an interactive media. It should actively capture thoughts from the community providing local solutions for local problems<br /><ul><li>Continuous reasoning</li></ul> with community:<br /> sharing best practices<br /> and case studies<br /><ul><li>Nurture local champions</li></ul> and supporters<br /><ul><li>Provide a two-way medium</li></ul> to facilitate discussions<br />
  31. 31. Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  32. 32. Located within the community that it serves</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  33. 33. Located within the community that it serves
  34. 34. Uses speaker instead of frequency. That’s why it’s called “Land radio”</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  35. 35. Located within the community that it serves
  36. 36. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  37. 37. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br />
  38. 38. Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  39. 39. Located within the community that it serves
  40. 40. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  41. 41. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br /><ul><li>Established in 2009 by WHO Indonesia & Ministry of Health as a </li></ul>primary communication tool in the market<br />
  42. 42. Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  43. 43. Located within the community that it serves
  44. 44. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  45. 45. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br /><ul><li>Established in 2009 by WHO Indonesia & Ministry of Health as a </li></ul>primary communication tool in the market<br /><ul><li>Piloted in 10 wet markets in 9 provinces in Indonesia, funded by </li></ul> the European Commission<br />
  46. 46. Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  47. 47. Located within the community that it serves
  48. 48. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  49. 49. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br /><ul><li>Established in 2009 by WHO Indonesia & Ministry of Health as a </li></ul>primary communication tool in the market<br /><ul><li>Piloted in 10 wet markets in 9 provinces in Indonesia, funded by </li></ul> the European Commission<br /><ul><li>Organic organization. No one-size-fits-all institutional arrangement</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  50. 50. Located within the community that it serves
  51. 51. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  52. 52. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br /><ul><li>Established in 2009 by WHO Indonesia & Ministry of Health as a </li></ul>primary communication tool in the market<br /><ul><li>Piloted in 10 wet markets in 9 provinces in Indonesia, funded by</li></ul> the European Commission<br /><ul><li>Organic organization. No one-size-fits-all institutional arrangement
  53. 53. Operational hours follow the market’s.</li></li></ul><li>Quick Facts on Community Radioland:<br /><ul><li>“By the community, for the community” philosophy
  54. 54. Located within the community that it serves
  55. 55. Uses speaker instead of frequency. That’s why it’s called “Land radio”
  56. 56. A non-profit initiative. Income is generated only to support the radio‘s</li></ul> mission: healthier market, healthier community<br /><ul><li>Established in 2009 by WHO Indonesia & Ministry of Health as a </li></ul>primary communication tool in the market<br /><ul><li>Piloted in 10 wet markets in 9 provinces in Indonesia, funded by </li></ul> the European Commission<br /><ul><li>Organic organization. No one-size-fits-all institutional arrangement
  57. 57. Operational hours follow the market’s.
  58. 58. An existing Radioland is on air 24/7. </li></li></ul><li>Equipments<br />Computer<br />Stabiliser<br />Mixer<br />Amplifier<br />CD player<br />Tape recorder<br />DVD player<br />Headphone<br />Microphone<br />Speaker<br />Terminal jack<br />Connector<br />
  59. 59. Establishment Process<br />
  60. 60. Establishment Process<br />Acceptance<br />by targeted community<br />
  61. 61. Establishment Process<br />Training<br />for community radio staff<br />
  62. 62. Establishment Process<br />Installation<br />
  63. 63. Establishment Process<br />Content development:<br />Talkshow, adverts, song selections, drama<br />
  64. 64. Establishment Process<br />On air<br />
  65. 65. Establishment Process<br />On air<br />With a half-year/<br />full-year mentorship<br />
  66. 66. Establishment Process<br />Continuous Evaluation:<br />What do listeners think about the radio?<br />
  67. 67. Is Radioland Sustainable?<br />
  68. 68. Is Radioland Sustainable?<br />
  69. 69. Is Radioland Sustainable?<br />There’s a need for<br />income generation<br />
  70. 70. Sources of Income<br />State and Local Budget<br />
  71. 71. Sources of Income<br />Different aid agencies that need promotion or publication for their key messages<br /> PUBLIC SERVICE ANNOUNCEMENT<br />Flickr: Altemark<br />
  72. 72. Sources of Income<br />Private Sector<br />
  73. 73. The ongoing Challenge:<br />Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves...<br />
  74. 74. The ongoing Challenge:<br />Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves...<br />...and not become just another extension of the private sector’s marketing machinery<br />
  75. 75. The ongoing Challenge:<br />Ensuring that cooperation with the private sector brings real benefit to the community the Radioland serves...<br />...and not become just another extension of the private sector’s marketing machinery<br />Flickr: Francisco Antunes<br />
  76. 76. Radioland must balance profit generation and providing real benefits for the community<br />WHO<br />
  77. 77. What are people saying about<br />Radioland?<br />
  78. 78. “I used to be a very shy<br />person.<br />I do not like public <br />speaking.<br />I did not know how <br />to operate computer. I am <br />only a simple vendor.<br />But now I am a <br />broadcaster in our <br />Radioland, and I really<br />enjoy it.”<br />
  79. 79. “Some vendors used to<br />only wear an undershirt<br />in the market, <br />now they wear<br />proper clothes.”<br />
  80. 80. “Before, vendors always leave behind their garbage at the stalls or leave them scattered in front of it. Now, more and more vendors collect them in plastic bags before I come to pick them up.”<br />
  81. 81. “We tried everything we can to stop public urination in the market. Nothing worked. It finally stopped when we started to place ‘flower offerings’ on the floor.<br />Local people here believe that some places are spiritual and flower offerings are one way to honor the spirits”<br />Flickr: Rolling Okie<br />
  82. 82. As a tool for Agents of Change, Radioland needs to bring in more best practices, information, knowledge, and lessons, to the community<br />
  83. 83. Knowledge is out there. <br />The next step is to link Radioland to outside expertise, experience, and resources<br />
  84. 84. Contact info:<br />Dinar Pandan Sari<br />dinar.pandansari@gmail.com<br />
  85. 85. Special thanks go to<br />Radioland community in Ibuh market, Payakumbuh; Radioland community in Margorejo market, Metro; Radioland community in Cibubur market, East Jakarta; Radioland community in Podosugih market, Pekalongan; Radioland community in Bunder market, Sragen ; Radioland community in Madyopuro market, Malang; Radioland community in Argosari market, Gunung Kidul; Radioland community in Gianyar market, Gianyar; Radioland community in Pagesangan market, Mataram; Radioland community in Rawa Indah market, Bontang<br />Mr. Budhi Supriatna, Bandung<br />Jaringan Radio Komunitas Indonesia<br />Ghani Satriohadi Kunto, Jakarta<br />

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