A iip report

1,574 views

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,574
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

A iip report

  1. 1. A STUDY ON “The perception of school management of schools of Allahabad towards smart classroom education” Helix Technology Solutions Submitted in partial fulfillment of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM-MKTG.) Submitted by Richa Gaur (M4-34) Under the guidance of Mr. Madhusudan Kota Ms. Rohini GajbhiyeAssistant Professor (Marketing) Sales Planning & Control team Siva Sivani Institute of Management Helix Technology Solutions Siva Sivani Institute of Management 1
  2. 2. DECLARATIONThis project entitled “A study on the perception of school management of schools of Allahabadtowards smart classroom education”, in Helix Technology Soutions, is a benefited work done byme in partial fulfillment of my PGDM(Marketing) course Management from Siva Sivani Instituteof management, Secunderabad.I further state that this report entirely stand original in its concepts ideology and genuine in itspresentation.I declare that this report has not been submitted to any other University/Institute for the awardof any Degree/Diploma. Richa Gaur PGDM(Marketing)-2009-11 Siva Sivani Institute of Management, Secunderabad 2
  3. 3. ACKNOWLEDGEMENTI take this opportunity to thank all, whose able guidance and kind co-operation helped me tocomplete my internship & study on “the perception of school management of schools ofAllahabad towards smart classroom education in Allahabad” successfully.I am particularly indebted to Mr. Mohan Saripalle, for providing me the opportunity andcomplete guidance to do this project. He always extended his cooperation and provided me withvaluable information regarding the organization in spite of his very busy schedule.I would like to thank and express my gratitude towards Ms. Rohini Gajbhiye (Sales Planning &Control team) my project Guide, who has been a constant source of inspiration andencouragement for me during this projectI extend my sincere gratitude to my Head of Department(Marketing) Dr. M. Anil Ramesh, forgiving me the privilege to do the Summer Internship Program. I am greatly obliged to myFaculty Guide Mr. Madhusudan Kota (Assistant Professor, Marketing) for his completeguidance and also for his valuable insights on the project.Last but not the least, I would like to extend a special word of thanks to all my well-wishers forgiving me a helping hand whenever needed and for making the project a success.Place: SignatureDate: Richa Gaur 3
  4. 4. 4
  5. 5. CONTENTSChapter – 1 2-91.1Introduction 31.2Significance of the Study 31.3Objectives of the study 41.4Literature Review 4Chapter – 2 10 - 192.1Industry Profile 112.2Company Profile 13Chapter-3 20 - 233.1Research Methodology 213.2Research Design 213.3Sample Profile 213.4Tools and Methods Data Collection 223.5Limitations 22Chapter 4 24 - 484.1 Data Analysis 25Chapter-5 49 - 515.1Interpretation and Findings 50Chapter-6 52 - 536.1 Recommendations and Discussions 53BibliographyAnnexure 5
  6. 6. ABSTARCTThe entire project work aims to do an analysis on “The perception of school management ofschools of Allahabad towards smart classroom education” and to understand marketopportunities in the major private projects in the Allahabad. This project gives an overview ofwhat the schools are expecting from Helix Technology Solutions in the software solution sectionalong with their incurred cost, like the features and other things. And also it gives the overviewof the whole Software solution product market in Allahabad. This project will help theorganization to understand the positioning of the rivals companies and help to expand theirbusiness in this area by providing them the market review of the selected area and it will help toeasily inter in Allahabad market. 6
  7. 7. CHAPTER - 1 7
  8. 8. 1.1 INTRODUCTIONTechnology has come to stay in our lives. It is no longer restricted to being something that is inventedin isolation in a laboratory. Instead, it has become a way of life. The influence exerted by technologyhas been so widespread that now it is almost impossible to name a field where it is not being put touse.Last few years, the impact of technology is influencing in all sectors from industries toelementary education. There has been a spectacular development in the use of E-learning in thepast few years, and consequently, computer-mediated communication has attracted moreattention.E-learning, which employs electronic media as part of delivery system and encompasses diverselearning strategies and technologies including computer based learning, web based learning,virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learninganytime anywhere, uniform delivery to all users reducing chances of misinterpretations,promotion of team learning & discussion, and easy access to global community, has given it acompetitive edge over the traditional method of learning. The distinctive features of E-learningare making it more popular around the globe.E-Learning is present in different forms. The most modern type of e-learning followed today issmart classroom education. Schools are readily implementing this system to modernize themethod of teaching in the school. The concept of smart classrooms does not completely do awaywith the traditional method of teaching. Rather it seeks to club the use of technology withconventional methods. The resultant product is a harmonious blend of the modern and the traditional.For instance, the teacher while teaching a lesson on volcanoes will supplement the information givenin books by showing a video of how a volcano erupts.1.3 SIGNIFICANCE OF THE STUDY a) This Study helps to identify the other major market players in the E-learning Industry. 8
  9. 9. b) This Study helps to know about the entire E-learning Industry in India. c) The Study limelight the important factors for selecting the E-learning solutions by the school. d) Brings out the importance of E-learning solutions in schools. e) The Study aims to find the growing opportunities for E-learning solutions in schools of Allahabad. f) It identifies the importance of E-learning in schools of Allahabad and, examine the impact of some variables such as Infrastructure, School Fees on implementing E- learning solutions towards the growing opportunities.1.4 OBJECTIVES OF THE STUDY a) To find how many schools (school management) are aware of smart class technology. b) To find how many schools have smart class solution.c) To determine whether installing smart class solution in schools will enhance the result of the student. d) To determine what factors of smart class technology attracts schools towards it. e) To find out the reason of slow acceptance of smart class solution in the school.1.5 LITERATURE REVIEWBefore discussing about the smart classrooms, we should know about the e-learning as smartclassroom solutions are the type of e-learning solution.1.5.1 Definition of E-LearningE-learning is the acquisition and use of knowledge distributed and facilitated primarily byelectronic means. This form of learning currently depends on networks and computers, but 9
  10. 10. will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),and technologies (e.g., cellular phones, personal digital assistants) as they are developedand adopted.E-learning can take the form of courses as well as modules and smaller learning objects. E-learning may incorporate synchronous or asynchronous access and may be distributedgeographically with varied limits of time.1.5.2 Evolution of E-LearningE-Learning models are the most preferable mode of education in all parts of the globe. Thefoot prints of E-learning models are traced, it shows that the influence of E-learning modelswas used for first correspondence programs in the U.S. at Pennsylvania State University in1892. They started this service to provide the education access to rural areas. In later years,the correspondence model is changed into a better education program by using thetechnology.In 1920’s and 1950s, they started to broadcast the course lessons through radio medium.Due to the advancement of computer and networking technologies are providing a diversemeans to support learning in a more personalized, flexible, portable and on-demandmanner. These radical and sweeping changes in learning needs and technology havecatapulted a revolutionary transition in modern learning tools in the backdrop of theinternet, commonly referred to as E-learning.The History of e-LearningInstructor-Led Training Era (Pre 1983)Before computers were widely available, instructor - led training. ILT was the primary trainingmethod. ILT allowed students to get away from the office to focus on their studies and to interactwith their instructor and classmates. However, ILT usually meant high costs and downtimeduring office hours leading training providers to search for a better way to train. 10
  11. 11. Multimedia Era - (1984 to 1993)Windows 3.1, Macintosh, CD-ROMs, PowerPoint marked the technological advancement of theMultimedia Era. In an attempt to make training more transportable and visually engaging, CTcourses were delivered via CD-ROM. The anytime, anywhere availability of CD-ROM alsoprovided time and cost savings that the instructor-led training (ILT) could not and helped toreshape the training industry. Despite the benefits the CD-ROM courses lacked instructorinteraction and dynamic presentation making the experience somewhat less than satisfying andslower and less engaging for students.Web Infancy - (1994 - 1999)As the Web evolved, training providers began exploring how this new technology could improvetraining. The advent of email, Web browsers, HTML, media players, low fidelity streamedaudio/video and simple Java began to change the face of multimedia training. Basic mentoringvia email, intranet CBT with text and simple graphics, and Web-based training with low qualityintermittent deliver Web costs emerged.Next Generation Web - (2000 - 2005)Technological advance including Java/IP network applications, rich streaming media, high-bandwidth access, and advance Web site design - are revolutionizing the training industry. Today,live instructor led training (ILT) via the Web can be combined with real-time mentoring,improved learner services, and up-to-date, engaging "born on the web" content to create ahighly-effective, multi-dimensional learning environment. Today, organizations must empowerthe worker with just-in-time learning thus the power of mobile solutions with PDAs and cellphones are a solution whose time has come. It has been estimated that there will be more mobiledevises in the year 2005 than there will be integrated desktops. These sophisticatedtraining solutions provide even greater cost savings, higher quality learning experiences and aresetting the standards for the educational standards of the future. 11
  12. 12. 1.5.3 Smart ClassroomsSmart Classrooms are technology enhanced classrooms that foster opportunities for teaching andlearning by integrating learning technology, such as computers, specialized software, audienceresponse technology, networking, and audio/visual capabilities.The purpose because of which this technology emerged was basically to improve the teachingand learning both. Other reasons supporting the technology are: • To develop a learning environment that utilizes technology that will enhance research-based instructional strategies • To develop the skills and confidence in teachers to use technology to change their students learning experiences • To document the successes and challenges of technology integration with research-based instructional strategies • To document and disseminate information about the observed changes in the teacher, students and learning environment • To identify the most valued technology solutions in a classroom and develop the classroom model for implementation in the remaining classrooms throughout the district.1.5.4 Implementation Barriers for Smart Classrooms Solutions Several barriers to the implementation of e-learning had previously been identified in the literature. The examples are: 1. Increased time commitment (workload) for academic staff. 2. Development time 3. Delivery time. 4. Lack of strategic planning and visions. 5. Lack of training in technological developments. 6. Lack of support for pedagogical aspects of developments. •Lecturers’ lack of time. Mainly it is related to preparing the e-course and adjusting existing courses into e-course format. •Learning materials and time management. In case of ordinary learning situation, the planning and time management is being done for the student by curriculum 12
  13. 13. administration department. But in case of e-learning course, the student himself /herself has to take active role in it and that necessitates much more self- discipline and becomes one of the major issues why students drop e-courses. •Loss of “teacher’s aura” and possibility of discussion. Some special subjects (e.g. social science, Moral etc.) require a lot of discussion and quick feedback and that makes the notion of turning these courses into full-fledged e-courses highly questionable. Blended learning offers solution: lectures in virtual environment, seminars, and practical assignments in class room – in face-to-face environment. •Technology. The technology issues followed two main themes: hardware problems with the school’s network server and Internet bandwidth issues. •Lack of face-to-face communication. Some younger students expressed regret that they were not able to sit in math class with their peers. •Comparison to regular courses. Some students felt that their on-line course work was more difficult than the work their peers in normal regular school were doing. Others said that they felt their Cyber School courses took more time than that of their peers in regular courses. One had also remarked that there was a drop in his math score in the on-line school compared to what he had obtained in a regular course the previous year.1.5.5 Past Researches 1. Smart Classroom: Enhancing Collaborative Learning Using Pervasive Computing Technology (Stephen S. Yau, Sandeep K. S. Gupta, Fariaz Karim, Sheikh I. Ahamed, Yu Wang, and Bin Wang): In this paper, author have presented the details of Smart Classroom, which facilitates collaborative learning. It is designed to increase the level and quality of collaboration between students and instructor in a classroom. Functionalities of Smart Classroom including an example course were described. Author says that implemented different functionalities of Smart Classroom is already implemented, now features must be added to the technology, like mobile technology etc. 2. A Comparative Study Of Schools With And Without Smart Classrooms In Relation To Achievement Motivation Of Students (Amritbir Kaur): 13
  14. 14. The researcher in this paper talks about the importance of smart classroom with reference to the achievement motivation. Since there is a usage of a larger number of senses in this technique than is there in case of traditional teaching, therefore a large percentage of students in school with smart classrooms are highly motivated towards achievement. The students studying in schools with smart classrooms are better motivated to achieve more and more in life. The Computer Assisted Instruction is more effective than the traditional method. The retention is higher when taught through Computer Aided Instruction as Support System. She says that the schools must try to integrate the innovations coming up in the field of education (like that of smart classroom) with the traditional teaching, as much as possible, to make the teaching learning process more effective.3. The Smart Classroom versus Traditional Classrooms: What the students are saying (Tornabene): For the study author took the feedback of students. For the purpose he considered two classrooms, one equipped with smart class technology, and the other a normal traditional classroom. Most student preferred classroom with smart technologies. Student had no problem in studying for extra hours in the classroom as the real time experience was obtained in the smart classrooms. It attracted them, they dint feel any distraction while studying there. Therefore author says that since the technology is present and it is gathering attention of students and helping them to better understand the topic then such kind of technology should be implemented by schools and technology 14
  15. 15. CHAPTER - 22.1 Industry Profile 15
  16. 16. India is fast emerging as an E-learning hub, because of its ability to provide a large pool of ahighly educated workforce. There are a number of other potential factors for IT outsourcing inIndia, such as cost-efficiency, quality, technical support and a growing economy. In that contexteducation is costly and moving ahead for higher education is even costlier, so major portion ofmasses remain uneducated and lot many learners have to quit their education half way. With fastgrowth of Internet, technology and multimedia the world has come closer and provided us withnumerous benefits over the older technologies and learning techniques, maintaining learnersinterest and providing extensible, rich learning experiences with integration of physicallyobjects. Over time, professionals of the e-learning industry and their clients saw the need forcost-effective solutions. Thus, the developed solutions are cost-effective, as compared to otherdeveloped nations and also assure the same level of quality. A number of companies in Indiapossess quality certifications such as ISO and SEI-CMM and meet international standards.The late 90s is when the eLearning Industry came into focus and attracted a lot of investments inthe Western Countries. From 2000 - 2008, the eLearning Industry grew ten-fold globally.Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316millions. Domestic E-learning industry is about 10% of the total industry size and stands ataround $30 millionE-learning has attained a tremendous growth since 2000 and it has always continued to attractcompanies to enter the market. Some e-learning companies focus on diversified target segmentsand a few players focus on a specific e-learning sector.The following is a list of some prominent e-learning companies in India: a) NIIT Technologies was set up in 1981 to provide training solutions for IT industry and now it has clients across 40 countries. This company is a pioneer in Indian e-learning industry and provides specialized learning solutions for corporations, government sectors, colleges, schools, and individuals. NIIT acquired ElementK, a leading US-based e- learning company, which provides a tailored catalogue of courses to corporate clients across the globe. b) IBM India has a well established Learning Development division and has thousands of e- learning experts located in 55 countries across this globe. In India, they have-learning development centers at Delhi, Kolkata, Mumbai, Chennai, Bangalore, Pune, Gurgaon, Noida, and Hyderabad. IBM has also setup a Knowledge 16
  17. 17. factory at its Bangalore location to analyze the external and internal training requirements and provide innovative-learning solutions.c) Tata Interactive Systems (TIS) is part of the Tata Group and was started in the year 1990. This company had a steady growth over years and has around 600 multi-disciplinary specialists today across the globe. With 19 years of experience, this company has established its presence worldwide and has developed e-learning content across 1500 projects to cater corporate, education, and government sectors.d) Skillsoft is an Ireland based leading provider of e-learning products and has a center established at Bangalore. SkillSofts Books24x7 is one of the largest online, on-demand book resources with more than 20,000 titles. It provides on-demand e-learning and performance support solutions to global destinations and local Indian clients in key cities of India, such as Mumbai, Bangalore, Delhi, and Hyderabad.e) Sify E-learning was formed in December 2000 and in India it has office locations at Chennai, Delhi, Mumbai, and Bangalore. With eight years of experience in this domain, Sify e-learning has developed over 5000 hours training so far and it focuses more on the corporate sector.f) Lionbridge India has set up development centers at Mumbai and Chennai, and employs highly skilled engineering and content development teams. Apart from e-learning services, this company also provides translation and localization services. This company has opened a translation institute in India, Aksharmala, to provide professional translation services for Indic languages.g) Educomp Solutions was incorporated in September 1994. This Delhi-based education company is the largest provider of technology education and learning services for the K- 12 market in India. It serves approximately eight million students worldwide and employs around 4000 employees. It also provides online tutoring services since 2005.h) Tutorvista was founded in 2005 at Bangalore. This company provides 24x7 personalized online tutoring services to students from K12 to graduate level across the globe. It has around 1500+ online tutors from various cities in India.i) GurukulOnline headquarted in Mumbai is one of the largest providers of online library courses and over the years has developed around 5000 hours of learning content across 16 industry domains. 17
  18. 18. j) Harbinger Knowledge Products is a part of Harbinger Group and serves customers across 45 countries, including India. This company has its corporate headquarters at Pune, and also has units established in Mumbai and US locations. k) HCL is one of the leading offshore e-Learning service providers and offers services that range right from Consulting to Courseware Authoring & Management, providing professional servicing around Learning Management Systems (LMS) and collaborative learning for market segments spanning Publishers, Universities and Corporate Groups.Apart from these major players, there are several smaller companies in this segment, which playa powerful role in developing innovative e-learning solutions to the domestic and internationalmarket.2.2 Company ProfileHelix Technology Solutions2.2.1 MissionOrganization’s mission is to become the most respected source of learning and teaching solutionsfor the education markets in India and worldwide2.2.2 VisionOrganization’s two fold vision:1. Create original and sustainable learning and teaching solutions2. Promote human excellence by contributing our best to the education sector in India and abroad2.2.3 Helix ValuesAt Helix, values are more than words. Values are Helix guiding principles. Values of theorganization are: • Passion for innovation • Commitment to quality • Inspiring leadership 18
  19. 19. • Performance and ExcellenceHelix is a technology-based education company involved in developing diverse educationalproducts that aid the educational process. The essence of Helix lies in its technology, talent anddomain expertise.2.2.4 TechnologyWorld class technology, sophisticated learning management tools and effective contentmanagement systems are used to develop our e-Learning products. They make extensive use oftechnology to provide the best possible learning experience.2.2.5 TalentHelix’s most prized possession is their talented human capital. Experience, expertise andenthusiasm are the key elements of their staff. They have the best in class teams of academicians,subject matter experts, instructional designers, software programmers, content editors, contentwriters and graphic artists who can transform ideas into innovative products.Domain ExpertiseThe reason behind Helix success is their emphasis on understanding and analyzing the real needsof the learner. Be it the keen grasp of student mindset, learning habits, instructional designphilosophy or wide knowledge base, Helix has the highest quality of domain expertise.2.2.6 ProductsHelix is focused on making the total learning experience interesting, practical and intuitive foreverybody. These products are developed by technologists as well as educationalists withmultiple years of experience in education field. a) LearnNextLearnNext is a computer based learning system to study the CBSE syllabus from home. WithLearnNext, a student is assured of the latest CBSE course material.LearnNext has focused on making it easier for you to understand complex topics, problems andtheorems with the aid of animations and easy to understand voice-overs. Forget about spendingtime trying to figure out those confusing explanations in your textbooks. Our interactivesolutions will help you learn fast and learn better.LearnNext offers: a) Highly interactive, easy to use & effective course content with audio-visuals to understand complicated concepts. 19
  20. 20. b) CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabus c) Convenience and the ability to learn at any place and any time - without Internet d) Solved NCERT Exercises contain videos of Maths & Science exercises in NCERT textbooks solved by a teacher. e) Over 250 lessons explained with audio-visual course content, solved examples & experiments f) Lesson wise revision tests at the end of every lesson with key and explanation g) An Ask the Teacher feature for personalized doubt clarification h) Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the exams i) Affordably priced: costs a fraction of the private tuition costs j) Above all, Learning - a happy experience with LearnNext b) TeachnextTeachNext is the most innovative and simplest product that is easy to setup, use and maintain. Itcomes with complete content in a box and is operated with a remote.Benefits: a) TeachNext is as simple as using a Television with a stop, start and forward button. No long training or practice required b) All modules are as per the NCERT syllabus. TeachNext has the entire Syllabus (Chapters, Lessons, Experiments, Exercises, Tests) in a complete audio-visual format c) Lower preparation time required by teachers, as there is no need to go through content and take out only the relevant parts d) Unique lesson plan system which aids the teacher in preparation for the subject e) No complicated hardware systems, just one simple solution in a box.2.2.7 Size of Business a) The company has already invested a sum of Rs 100 crores towards initial development of the products and the required technology platform. 20
  21. 21. b) The company has planned to invest Rs 300 crores in phases in R&D2.2.8 Market Share a) The market share of Helix is 2 % in just 8 months as sales process started around July- August. b) The company took 2 yrs in content development with the help of expert academicians. c) A team of 400 technology professionals and 60 expert academicians are currently. Working towards conceptualizing and enhancing the new suite of products, scheduled to be completed within two years.2.2.9 Organizational Structure2.2.10 Swot Analysis Strengths Weakness a) Well experienced IIT & IIM Alumini a) As a new organization taking time to setup b) Experienced sales team b) Late entrant c) Teachnext box, classroom solution c) Products available according to CBSE being one of the quality product in syllabus only. market d) User –friendly classroom solution e) Pan India presence f) Deeper penetration g) Best hardware 21
  22. 22. Opportunities Threatsa) Huge untapped market a) Competitors being in market from many yearsb) Announcement of ICT policies b) Competitors being the Brand name, doingc) Growing Education Sector unprofitable business to defeat Helix.d) Young India c) Entrance of international company like HCL d) Government aided schools2.2.11 Company PositioningSince Helix Technolgy solutions is new company,it started its operation in month of August2009.It was in this sector for past 3 years but it was in only busy in R&D and contentformulation.It came up with LearnNext variant which is a student based solution.The fullmarketing and sales of its three variant stared in month of september 2009 only.In last 7 monthsof operations it has more than 1000 schools signed or in process of signing of agreement.2.2.12 Strategies Used By Helix a) School contact programme: it is being done in the schools, demo CDs are provided to students ,mainly related to Learnnext b) Diwali greeting cards: it was sent to all the C.B.S.E schools across the country with the brochures ,got very good responses from the schools and sales also c) Exhibitions: they have participated in various exhibitions like word didac’09, eindia’09 etc where we demonstrated our classroom solution and got very good response. 22
  23. 23. d) Seminars: Time to time Helix conducts seminars in different cities where all the Principals are invited and the Demo is presented in front of them.e) Gifts: New year gifts like Planner has been given to the Principalsf) Advertisement: Details of the products being posted at different educational websites.g) Others: THE Banners/Posters/Pamphlets are other sources of positioning our Product. 23
  24. 24. CHAPTER-33.1 IntroductionResearch is finding something again. It is different from Discovery or Invention, it is to find theexisting facts and analysis them. So, the basic motive is to study the existing problem and tries tofind the solution, if any or try to search out for better options, if available.Research can be defined as systemized effort to gain new knowledge. A research is carried out bydifferent methodologies which have their own pros and cons. Research methodology is a way tosolve research in studying and solving research problem along with logic behind them aredefined through research methodology. A Research can be done by both ways, Exploratory andDescriptive, as per the need. Here the researcher has done descriptive research to know about therecommendation pattern of school to their client for the Helix luminaries 24
  25. 25. 3.2 Research DesignResearch design states the whole procedure of collecting the data’s from the sample. What typeof research design has been taken or opted to complete this project worthwhile, that has beendescribed below. The research design consists of – selecting the sample, collecting the data’sfrom those samples and most importantly the process has been taken to take those data’s from thesample (research methodology), everything. So to submit a good project report, one’s researchdesign should be very properly set.Research is designed in the way that it covers all aspects of set objectives and serves thepurposes3.3 Sample ProfileKeeping in view the time consideration my project guide determine the size of sample, thesample profile was survey on school present in Allahabad. The samples I have collected throughpersonal visit to their offices. I meet with them personally to collect the data. Large sample givesreliable result than small sample. However, it is not feasible to target all school (there are morethan 350 school in the Allahabad city, so it’s not possible to visit every offices of school) or evena substantial portion to achieve a reliable result. So, in this aspect selecting the sample to study isknown as sample size. Hence, for my project my sample size is 50.Survey MethodologyFor the survey face to face research method was chosen as per the requirement of the survey andthe project. In this project the target customer were Management team of school and along withthe survey a catalogue of the Helix products was to be circulated. Face to face interaction was thebest way to complete the survey for the precise data collection feedback.3.4 Tools & Methods of Data CollectionThere are two methods of data collection: Primary and Secondary method. Secondary method, inwhich data is collected from pre- collected resources. 25
  26. 26. In this Research, Primary Data Collection method has been used. Questionnaire was made according to the objectives and personally interview was taken of the respondents. Assumptions 1. It has been assumed that sample of 50 respondents represents the whole population (school). 2. The information given by the management team of school is unbiased Questionnaire Questionnaire was designed after consulting with the project guide of the company. Questionnaire was in such a way that defines current status of the Industry in terms of market share, new ways of acquiring the new customers, and also a feedback from the current customer. The questions were easy to understand and also the comfort level of the target customers was considered. 3.5 Limitations Every work has its own limitation. Limitations of this project are:-1. Duration of Project is not enough to make a conclusion on such a vast subject time constraint has become a big limitation.2. Changing the Mentality of school for recommending the Helix luminaries is also a constraint. 3. Difficulty in convincing the school to find the proper information. 4. It is a sheer challenge in getting an appointment with the school. 5. The Management team of school was unwilling to share their details to a surveyor. 6. Lack of awareness in modern technology that we are using now days. 26
  27. 27. 27
  28. 28. CHAPTER - 44.1 DATA ANALYSIS4.1.1 Awareness of Smart Classrooms Valid Cumulative Frequency Percent Percent Percent Valid Yes 37 74.0 74.0 74.0 No 13 26.0 26.0 100.0 Total 50 100.0 100.04.1.2 Aware of HELIX as a smart class solution provider 28
  29. 29. Cumulative Frequency Percent Valid Percent PercentValid Yes 19 38.0 38.0 38.0 No 31 62.0 62.0 100.0 Total 50 100.0 100.04.1.3 Smart Classrooms in School Cumulative Frequency Percent Valid Percent Percent Valid Yes 14 28.0 28.0 28.0 No 36 72.0 72.0 100.0 Total 50 100.0 100.04.1.4 Name of smart class solution provider Cumulative Frequency Percent Valid Percent Percent Valid everonn 8 16.0 16.0 16.0 educomp 8 16.0 16.0 32.0 Not using 34 68.0 68.0 100.0 Total 50 100.0 100.0 29
  30. 30. 4.1.5 Reason for not employing smart classrooms Frequency Valid PercentValid smart class solution is very expensive 3 10 Lack of skilled faculty 8 24 fees cannot be increased 9 27 any other reason 9 40 Total 34 100.04.1.6 Name of smart class solution provider * Smart class solution makes learning easy cross tabulation 30
  31. 31. name of smart Smart class solution makes learning easy Totalclass solution provider Strongly disagree Disagree neutral Agree everonn Count 0 0 4 4 8 % within name of smart class solution .0% .0% 50.0% 50.0% 100.0% provider educomp Count 2 0 6 0 8 % within name of smart class solution 25.0% .0% 75.0% .0% 100.0% provider Not using Count 2 14 12 6 34 % within name of smart class solution 5.9% 41.2% 35.3% 17.6% 100.0% provider Total Count 4 14 22 10 50 % within name of smart class solution 8.0% 28.0% 44.0% 20.0% 100.0% provider 31
  32. 32. 4.1.7 Name of smart class solution provider * smart class solution increases the learning capability of students Cross tabulationname of smart smart class solution will help in fetching good marksclass solution in examination Total provider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 0 6 2 0 8 % within name of smart class solution .0% .0% 75.0% 25.0% .0% 100.0% provider educomp Count 0 0 2 4 2 8 % within name of smart class solution .0% .0% 25.0% 50.0% 25.0% 100.0% provider Not using Count 1 9 10 11 3 34 % within name of smart class solution 2.9% 26.5% 29.4% 32.4% 8.8% 100.0% provider Total Count 1 9 18 17 5 50 % within name 2.0% 18.0% 36.0% 34.0% 10.0% 100.0% of smart class 32
  33. 33. 4.1.8 Name of smart class solution provider * smart class technology will improve quality of teaching cross tabulationname of smart smart class technology will improve quality ofclass solution teaching Totalprovider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 2 2 2 2 8 % within name of smart class solution .0% 25.0% 25.0% 25.0% 25.0% 100.0% provider educomp Count 0 0 4 4 0 8 % within name of smart class solution .0% .0% 50.0% 50.0% .0% 100.0% provider Not using Count 2 6 12 13 1 34 % within name of smart class solution 5.9% 17.6% 35.3% 38.2% 2.9% 100.0% provider Total Count 2 8 18 19 3 50 % 4.0% 16.0% 36.0% 38.0% 6.0% 100.0% 33
  34. 34. 4.1.9 Name of smart class solution provider * smart class solution will help in fetching good marks in examination cross tabulationname of smart smart class solution will help in fetching good marksclass solution in examination Totalprovider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 0 6 2 0 8 % within name of smart class solution .0% .0% 75.0% 25.0% .0% 100.0% provider educomp Count 0 0 2 4 2 8 % within name of smart class solution .0% .0% 25.0% 50.0% 25.0% 100.0% provider Not using Count 1 9 10 11 3 34 % within name of smart class solution 2.9% 26.5% 29.4% 32.4% 8.8% 100.0% providerTotal Count 1 9 18 17 5 50 34
  35. 35. % 2.0% 18.0% 36.0% 34.0% 10.0% 100.0% 4.1.10 Name of smart class solution provider * smart class solution is necessary for today’s competitive environment cross tabulationname of smart smart class solution is necessary for today’sclass solution competitive environment Totalprovider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 0 2 2 4 8 % within name of smart class solution .0% .0% 25.0% 25.0% 50.0% 100.0% provider educomp Count 0 2 2 4 0 8 % within name of smart class solution .0% 25.0% 25.0% 50.0% .0% 100.0% provider Not using Count 3 10 12 7 2 34 % within name 8.8% 29.4% 35.3% 20.6% 5.9% 100.0% of smart class solution provider 35
  36. 36. Total Count 3 12 16 13 6 50 % 6.0% 24.0% 32.0% 26.0% 12.0% 100.0% 4.1.11 Name of smart class solution provider * smart class technology will act as a boon for low performing students Cross tabulationname of smart smart class technology will act as a boon for lowclass solution performing students Totalprovider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 2 2 4 0 8 % within name of smart class solution .0% 25.0% 25.0% 50.0% .0% 100.0% provider educomp Count 0 2 4 2 0 8 % within name of smart class solution .0% 25.0% 50.0% 25.0% .0% 100.0% provider Not using Count 4 9 7 10 4 34 % within name of smart class solution 11.8% 26.5% 20.6% 29.4% 11.8% 100.0% ProviderTotal Count 4 13 13 16 4 50 36
  37. 37. % 8.0% 26.0% 26.0% 32.0% 8.0% 100.0% 4.1.12 Name of smart class solution provider * smart class solution will create interest among students towards learning cross tabulationname of smart smart class solution will create interest among studentsclass solution towards learning Totalprovider Strongly Strongly Disagree Disagree Neutral Agree Agree everonn Count 0 0 4 2 2 8 % within name of smart class solution .0% .0% 50.0% 25.0% 25.0% 100.0% provider educomp Count 2 0 0 2 4 8 % within name of smart class solution 25.0% .0% .0% 25.0% 50.0% 100.0% provider Not using Count 3 13 5 8 5 34 % within name of smart class solution 8.8% 38.2% 14.7% 23.5% 14.7% 100.0% provider Total Count 5 13 9 12 11 50 % 10.0% 26.0% 18.0% 24.0% 22.0% 100.0% 37
  38. 38. 4.1.13 Name of smart class solution provider * smart class solution will provide quality educational opportunity cross tabulationname of smart smart class solution will provide quality educationalclass solution opportunity Totalprovider Strongly Strongly disagree Disagree Neutral Agree Agree everonn Count 0 2 0 6 0 8 % within name of smart class solution .0% 25.0% .0% 75.0% .0% 100.0% provider educomp Count 0 2 4 0 2 8 % within name of smart class solution .0% 25.0% 50.0% .0% 25.0% 100.0% provider Not using Count 1 12 10 9 2 34 % within name 2.9% 35.3% 29.4% 26.5% 5.9% 100.0% of smart class solution provider 38
  39. 39. Total Count 1 16 14 15 4 50 % within name 2.0% 32.0% 28.0% 30.0% 8.0% 100.0% of smart class 4.1.14 Name of smart class solution provider * smart class solutions will act as a unique selling point for schools cross tabulation name of smart smart class solutions will act as a unique class solution selling point for schools Total Strongly provider Disagree Neutral Agree Agree everonn Count 2 0 2 4 8 % within name of smart class solution 25.0% .0% 25.0% 50.0% 100.0% provider educomp Count 2 0 4 2 8 % within name of smart class solution 25.0% .0% 50.0% 25.0% 100.0% provider Not using Count 10 12 7 5 34 % within name of smart class solution 29.4% 35.3% 20.6% 14.7% 100.0% provider Total Count 14 12 13 11 50 39
  40. 40. % within name 28.0% 24.0% 26.0% 22.0% 100.0% 4.1.15 Name of smart class solution provider * smart class will help most for the schools cross tabulation smart class will help most for the schools Totalname of smartclass solution unique better improveprovider selling understand overall will ease point ing result teachers job everonn Count 2 0 6 0 8 % within name of smart class solution 25.0% .0% 75.0% .0% 100.0% provider educomp Count 2 6 0 0 8 % within name of smart class solution 25.0% 75.0% .0% .0% 100.0% provider Not using Count 8 4 18 4 34 % within name of smart class solution 23.5% 11.8% 52.9% 11.8% 100.0% providerTotal count % 24.0% 20.0% 48.0% 8.0% 100.0% 40
  41. 41. 4.1.16 Name of smart class solution provider * improvement in the result of student after implementation of smart classrooms cross tabulation name of smart improvement in the result of class solution student after implementation of provider smart classrooms Total Yes no no change everonn Count 4 2 2 8 % within name of smart class solution 50.0% 25.0% 25.0% 100.0% provider educomp Count 4 0 4 8 % within name of smart class solution 50.0% .0% 50.0% 100.0% provider Total Count 8 2 6 16 % within name of smart class 50.0% 12.5% 37.5% 100.0% solution provider 41
  42. 42. 4.1.17 Factors liked most in smart class solution Frequenc Valid Cumulative y Percent Percent Percent Valid visual & 11 22.0 22.0 22.0 audio effect real time 25 50.0 50.0 72.0 experience convenienc 14 28.0 28.0 100.0 e Total 50 100.0 100.04.1.18 Students passing in annual examination with or more than 60% marks before implementation of smart classrooms Frequency Valid Percent Valid 26 - 50% 2 12.5 51 - 75% 10 62.5 76 - 100% 4 25.0 Total 16 100.04.1.19 Students passing in annual examination with or more than 60% marks after implementation of smart classrooms 42
  43. 43. Frequency Valid Percent Valid 51 - 75% 8 50.0 76 - 100% 8 50.0 Total 16 100.04.1.20 One-Sample Statistics Std. Error N Mean Std. Deviation Mean students passing in annual examination with or more than 60% marks before 16 3.13 .619 .155 implementation of smart classrooms students passing in annual examination with or more than 60% marks after 16 3.50 .516 .129 implementation of smart classrooms4.1.21 One-Sample Test 43
  44. 44. Test Value = 0 95% Confidence Interval of the Difference Sig. (2- Mean t df tailed) Difference Lower Upperstudents passing inannual examination withor more than 60% marksbefore implementation 20.189 15 .000 3.125 2.80 3.45of smart classroomsstudents passing inannual examination withor more than 60% marksafter implementation of 27.111 15 .000 3.500 3.22 3.78smart classrooms 44
  45. 45. CHAPTER - 5FINDINGS 45
  46. 46. a) By referring to table no 4.1.1 it can be inferred that most of the schools surveyed are aware of smart classroom technology. Only 26% of the schools are unaware of this technology. Out of 74% of the schools which are aware of it only 38% (as on table 4.1.2 and chart no 4.1) of the schools are aware that Helix technology is also the player in this smart classroom area. Therefore, it can be said that there is very less awareness about the Helix Technology. Schools are aware about the latest technologies coming up in the education industry.b) Very less number of the schools are taking the advantage of this technology as it can be seen from the table no. 4.1.3. Only 28% of them have implemented this technology and other being deprived of it. Out of these 28% of the schools equal share is taken by both Everonn and Educomp smart classroom providers, as in table no. 4.1.4. It can be observed that there are no other player in this technology as far as Allahabad is concerned. This shows that high level of promotion is done in Allahabad from Everonn and Educomp.c) It was found that the main reason because of which, the technology which is very beneficial and effective in its field, is not been implemented is that the schools do not have enough money for implementing it. For doing this they will need to increase the fees and as they say that fees cannot be increased, this shows that the students studying there cannot afford high fees. Therefore, 27% of the schools said that since fees cannot be increased that’s why they cannot employ this technology. Table no 4.1.5 and chart no 4.2 talk about this. Around 40% of the respondents said that there are other reasons for not using this technology; it may be because this technology is not accessible although they are aware of it. Some of the schools also said that there faculties are not skilled enough that they can use such technologies for teaching purpose.d) By referring to table no 4.1.15, and 4.1.17, and chart no.4.7 & 4.9 we can know the factors which attract the schools for smart class solutions. It provides real time experience which is considered as the most effective factor by the respondents, around 50% of them voted for this. 48% of the schools feel that it improves overall result of the school, which is a good attraction for the same. Also, 75% of the educomp solution users feel that it helps in creating a better understanding among students about the topic. 46
  47. 47. e) The schools which are already using this technology are Educomp and Everonn. In case of both the customers 50% of users of each solution feel have experienced the improvement in result after implementation of the solution, as in table no 4.1.16 and chart no. 4.9. Considering table no 4.1.18, 4.1.19, 4.1.20, 4.1.21 it is observed that since there is significant difference between the result of the students before implementing the solution and that of after implementation, therefore it can be said that result of the students improves after implementation of this technology. 47
  48. 48. CHAPTER - 6RECOMMENDATIONS 48
  49. 49. a) After the complete study the entire findings show that Helix should reframe the 4P’s concentrating more on pricing strategy and promotionsb) Helix is giving one of the best products of smart classroom technology to the schools that is why they are been able to push their product in other areas of India. From the analysis it is seen that in spite of its good product quality schools over Allahabad are not aware of it, therefore better promotion activities must be carried out for the same.c) The main problem with Helix product is that its price quite high than that of other providers, therefore company should concentrate on pricing strategy of the products.d) It was observed that the schools which are already among the cream schools of Allahabad do not have any kind smart class technology and they are not even interested for the same, but the schools are growing with high pace are keen interested in these products, therefore Helix Technology should target these growing schools.e) It was also observed that Everonn has captured all the Kendriya Vidyalayas of Allahabad, Helix should also built contract with some kind of Government aided or trust aided schools to capture the market. BIBLIOGRAPHY 49
  50. 50. 1. Principles of Marketing (twelth edition) Philip Kotler & Gary Armstrong2. Marketing Research- By- S.L.Gupta3. http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/84_Williams.pdf4. http://knowledgemanagement.ittoolbox.com/documents/the-evolution-of-elearning-154705. www.helixtecsolutions.com6. www.consumer.Helix.com7. www.eric.ed.gov/ERICWebPortal/recordDetail?accno=ED4219638. www.kusumatrust.org/pdf/amritbir_paper.pdf9. www.india-reports.com/summary/eLearning_industry_india.aspx10. www.sourcingnotes.com/content/view/486/1/11. www.india-reports.com/.../Major-Players-e-learning-Market.aspx12. http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/ +research+on+smart+classrooms&hl=en&as_sdt=2000 50
  51. 51. ANNEXURE 51
  52. 52. Perception of Schools about Smart Class SolutionsA study is being conducted by a student of Siva Sivani Institute of Management on perception of schoolmanagement of schools in Allahabad on smart class solution (e-learning solutions).Please spare a few minutes to fill the questionnaire.1. Are you aware of smart class solution? Yes No2. Do you have smart class in your school? Yes No3. If answer to question no 2 is yes then please give the name of smart class solution provider.__________________________4. If answer to question no 2 is “No”, then please mark the reason of not employing it. i. smart class solution is very expensive ii. Lack of skilled faculty iii. Fees cannot be increased 52
  53. 53. iv. Don’t have access to smart class solution v. Any other, please mention the reason __________________________________________5. Are you aware of HELIX as a smart class solution provider? Yes NoPlease circle your responses to the following statements for question 6 to 14 ( 5- strongly agree,4-agree,3- neutral, 2-disagree, 1- strongly disagree)6. Do you think that smart class solution makes learning easy? 1 5 Strongly disagree 2 3 4 strongly agree7. Do you think that smart class solution increases the learning capability of students? 1 5 Strongly disagree 2 3 4 strongly agree8. Do you think that smart class solution will help in fetching good marks in examination? 1 5 Strongly disagree 2 3 4 strongly agree9. Do you think smart class technology will improve quality of teaching? 1 5 Strongly disagree 2 3 4 strongly agree10. Do you think smart class solution is necessary for today’s competitive environment? 1 5 Strongly disagree 2 3 4 strongly agree 53
  54. 54. 11. Do you think smart class technology will act as a boon for low performing students? 1 5 Strongly disagree 2 3 4 strongly agree12. Do you think smart class solution will create interest among students towards learning? 1 5 Strongly disagree 2 3 4 strongly agree13. Do you think smart class solution will provide quality educational opportunity? 1 5 Strongly disagree 2 3 4 strongly agree14. Do you think smart class solutions will act as a unique selling point for schools? 1 5 Strongly disagree 2 3 4 strongly agree15. Which factor do you like most in smart class solution? Visual Effect Audio Effect Real Time Experience Convenience16. How smart class will help most for the schools? Unique selling point Better understanding among students Improve overall result of school Will ease teachers job 54
  55. 55. Please answer question 17 to 19 if you have implemented smart class solution in your school, else move to personal information17. Is there any improvement in the result of student after implementation of smart classrooms? Yes No No Change18. Percentage of students passing in annual examination with or more than 60% marks beforeimplementation of smart classes: 0 – 25% 26 - 50% 51 – 75% 76 – 100%19. Percentage of students passing with less than 60% marks after implementation of smart classes: 0 – 25% 26 - 50% 51 – 75% 76 – 100%Personal InformationName of the school _______________________________________________Name of the respondent ________________________________________________Designation _______________________________________________Gender: Male Female 55
  56. 56. 56

×