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Future Library Unconference 2013 - Vasiliki kanistra

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Future Library Unconference 2013 - Vasiliki kanistra

  1. 1. Βάσω Κανιστρά Δεκέμβριος 2013 Vasiliki Kanistra - YouTube Partner Communication Specialist
  2. 2. 100 hours of video every minute
  3. 3. 6 billion hours of video watched every month
  4. 4. What is the Creator Playbook? (https://www.youtube.com/yt/playbook/)
  5. 5. Audience Development
  6. 6. Publishing
  7. 7. Frequence? Day? Hour? Communication? Google Confidential and Proprietary
  8. 8. Metadata
  9. 9. Compelling? Discovery? Keywords? Structure? Branding? Google Confidential and Proprietary
  10. 10. Thumbnails
  11. 11. Title Matching? Storytelling? Devices? Google Confidential and Proprietary
  12. 12. Annotations
  13. 13. Activity? Time? Place? Duration? Google Confidential and Proprietary
  14. 14. Playlists
  15. 15. Theme? Series? Google Confidential and Proprietary
  16. 16. Don’t forget… 1. Publishing 2. Metadata 3. Thumbnails 4. Annotations 5. Playlists
  17. 17. Thanks!

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