Future Library Unconference 2013 - Albertos bourlas

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Future Library Unconference 2013 - Albertos bourlas

  1. 1. R U talking to Youth? albertos.bourlas@vodafone.com
  2. 2. The toughest audience in the planet!
  3. 3. “We think” we understand them…
  4. 4. RESTART In every touch-point with the youth
  5. 5. Who are they ? How is their every-day life What inspires them ? ?
  6. 6. 93% non-verbal communication clothes- hair- piercing- tattoos -mobile
  7. 7. Borrowed expressions from their every-day
  8. 8. What is this;;;
  9. 9. content = currency Always connected Μulti-tasking
  10. 10. Social Media – connected with cool activities
  11. 11. Connected with enjoyable every day moments
  12. 12. Connected with school concerts after exams
  13. 13. A store Exclusive for Youth
  14. 14. A store Exclusive for Youth
  15. 15. A new & disruptive approach to Customer Service
  16. 16. Y love it!
  17. 17. R U talking to Youth? albertos.bourlas@vodafone.com

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