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Trade Show Planning for Dummies


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Planning your 1st trade show? Then download this presentation and avoid the mistakes often made by novice trade show managers.

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Trade Show Planning for Dummies

  1. 1. Congratulations!You are now in charge of your company’s trade shows.
  2. 2. But there is a problem, you’re new at this.
  3. 3. Remain calm, do not panic.
  4. 4. Use this presentation to help guide yourself through the trade show process and be happy.
  5. 5. Trade Show Must Knows Before you get started, make sure you have the following information. 1. the name & dates of your show2. booth number, size and type of space (inline-island -peninsula) 3. show move in – move out dates 4. booth space payment dates 5. show’s rules & regulations –located in the exhibitor manual 6. due dates for ordering services 7. trade show budget 8. will you rent or build or use an existing exhibit 9. who will work the exhibit 10. who’s responsible for the sales leads collection & distribution
  6. 6. • also known as portable displaysWhat type of exhibit will you need? • come in 10’x10’ and 10’x20’Pop Up Displays • affordable & easy to set up and transport • graphics can be easily changed out
  7. 7. •come in 10’x10’ and 10’x20’ & larger •allows for more customizationWhat type of exhibit will you need? • can include pop up displays, furniture,Inline exhibit custom graphics & plasma screens • available in rental and custom options
  8. 8. •come in wide variety of sizesWhat type of exhibit will you need? •aisles on all sidesIsland Exhibits •available in rental and custom
  9. 9. •aisles on 3 sides •come in a wide variety of sizesWhat type of exhibit will you need? •allows for more customization •can include pop up displays, furniture, custom graphics & plasma screensPeninsula Exhibits •available in rental and custom
  10. 10. Trade Show TermsConvention Center is where the trade showtakes place. The larger and most popularconvention centers include Chicago’sMcCormick Place, Los Angelas ConventionCenter, Las Vegas Convention Center &Orlando’s Orange County Convention Center.
  11. 11. Trade Show TermsTrade Show Associationpromotes the trade show, rentsout the convention centers,hires the show contractors, anddecides on the cost of theexhibit space and hotel rates.General Show Contractor isthe company who managestrade show, including leasingthe exposition facility, hiringofficial contractors, andpromoting the show. GES andFreeman are two of the morewell know show contractors.
  12. 12. Trade Show TermsExhibitor AppointedContractor is hired by anexhibitor to performtrade show servicesindependently of showmanagement appointedcontractors. DimensionCraft is an exhibitorappointed contractorwho builds, ships installs& dismantles exhibits.
  13. 13. Shipping Terms the cost to bring your exhibit and Trade Show isexhibited material to the convention center’s loadingdocs.
  14. 14. Trade Show TermsDrayage (material handling) is the cost tobring your exhibit from the conventioncenter’s loading docs to your boothspace. The charge is normally based theweight cartons skids, and crates.
  15. 15. Trade Show Terms Bill of Lading is an official document between the shipper and the carrier listing the items being shipped. Most shows contractors will only issue your bill of lading once all your show expenses have been paid.
  16. 16. Understanding the trade show lingo Trade Show ServicesElectricians will install and dismantle anything electrical. Be sure to provide an electrical layout planwhen submitting your electrical request. This will speed up the electrical set up process and save youmoney. If exhibiting machinery for shows like IMTS or FABTECH, its a good idea to leave the machinelocks in your booth (oppose to storage) so you can lock up your equipment immediately after the showends. Pre-wiring your equipment and providing quick disconnects can also save on your electrical cost.Plumbers will provide the installation and dismantling of water, air, gas lines to your equipment andexhibit. If your exhibit requires plumbing, be sure to provide a location layout, and valve fitting sizeswhen submitting your plan.Riggers will uncrate/unskid, crate/skid and position your machinery and exhibit. You can save onrigging cost by uncrating your equipment before the show. If exhibiting machinery, its a good idea tomark the location of your equipment on the visqueen carpet covering before the move in. This willhelp the riggers spot your equipment.Carpenters will install and dismantle your trade show exhibit.Decorators will assemble (non-electrical, non-structural) overhead signs, and draping. Exhibitors cannow mount their own signs to their exhibit walls. Be sure to bring in some Velcro when packing for ashow if you plan on doing it yourself.
  17. 17. Common Trade Show 1. not understanding drayage 2. not confirming ordered services ahead of time 3. showing bad body language 4. loosing your cool at a fellow employee or show official 5. waiting until the last second to make move out arrangements 6. not ordering carpet padding 7. wearing new shoes 8. poor exhibit lighting 9. cluttered or low quality graphics 10. handing out mindless give-aways
  18. 18. Don’t Forget to Pack These Items 1. Velcro 2. first aid kit 3. electrical extension cords and power strips 4. cleaning supplies: Windex, paper towel 5. phone charger 6. business cards 7. tool kit 8. breathe mints 9. bottled water 10. promotional hand outs
  19. 19. Blah Blah BlahTry to avoid these overused slogans in your trade show exhibit design.Think of a trade show slogan that will set you apart from the competition.1. Global – World or Recognized Leader2. Cutting Edge Technology3. We are Committed or Dedicated4. Award Winning Services5. Over (fill in the number) Years of Experience Working for You
  20. 20. Dimension Craft Inc. Dimension Craft is a nationwide, family owned and operated tradeshow exhibit and display manufacturer. Our team of professionals work towards your company’s success and to making you a great exhibit that will set you apart from the competition while keeping within your budget. Our Chicago based headquarters is located only 7 miles (15 minute drive) from McCormick Place. Exhibits are built and stored in our 130,000 square foot warehouse. Dimension Craft has earned the reputation as the premier exhibit solution partner for small businesses to Fortune 500 corporations. Let us create for you the exhibit experience of your future.Design Construction Installation & Dismantling Storage Graphics 2600 W. 50th Street Chicago IL, 60632 ph: 773.925.6500