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Personal Brand Exploration- Dillon Locke

This project was completed on August 23, 2022 for Project Portfolio 1 at Full Sail University.

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PERSONAL BRAND EXPLORATION


Dillon Locke


Project & Portfolio I: Week 1


Aug 4, 2022
My name is Dillon Locke and I am from central
Illinois. I come from a small town and family
oriented setting. My passion for sports has
brought me here with the goal of completing my
degree and landing a job within the world of
sports. I currently work full time for a food
ingredient company and will be getting married
in couple of months! My family and my dreams
have brought me here and I intend to complete
what I have set out for.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:


• Marketing Coordinator


• Business Development Manager


• Brand Manager


BRAND ARCHETYPE (HERO) - I will go
above and beyond to be the best at
what I do. Mediocrity is not not my
vocabulary. I will give everything I
have to the task in front of me.
Marketing Manager for Sports Industry
Recruiter, Talent Acquisition, and HR for ESPN
TARGETAUDIENCE
Lynn Matthews
Outreach Plan:
• Prepare a proper resume´ and practice a pitch


• I would begin with an email.


• I will be sure to follow up on the opportunity after a
week (if no response is received) through email.
VP of Talent Acquisition at ESPN
Amy Riley
Outreach Plan:


• Complete a more diverse portfolio that would prove I
was a top candidate for the job on the marketing team.


• Email is my most common form of formal
communication, but would like to set up an in person
interview.


• I would make sure to give her all of my availability and
follow up within the week.
Senior Recruiter at ESPN
Jason Williams
Outreach Plan:


• Buy my own domain and have content ready to share to
set me apart from other applicants.


• I would prefer email, but would use phone contact if
necessary to complete the process.


• I would hope to hear back immediately, but would reach
out after a couple days if not. I want them to know that I
am a serious competitor.
HR Director ESPN
GOALS
Short Term: (Immediately After Graduation, 2024)


• I want to begin my job search and be working in my
fi
eld
within the year.


‣ I will complete my portfolio for recruiters to know that
I will be the correct choice for the job and have at least
two job options by December 31, 2024.


Mid Term: (2024-2030)


• Grow a personal brand and begin my own sports memorabilia
business.


‣ Be con
fi
dent enough in my
fi
eld to take my experience
and start my own business and online presence (as the
business) by the end of 2030 at the latest.


Long Term: (2030-2050)


• Have my successful sports memorabilia working with the
major athletes of the world.


‣ My company will be working with at least 2 of the top
10 most renowned and well known world athletes by
2040.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft O
ffi
ce Suite
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert
Presentation Software such as Keynote
SOFT
HARD
Novice / Adept / Expert
Citrix Could Software Novice / Adept / Expert
Social Perceptivness Novice / Adept / Expert
Time Management Novice / Adept / Expert

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Personal Brand Exploration- Dillon Locke

  • 1. PERSONAL BRAND EXPLORATION Dillon Locke Project & Portfolio I: Week 1 Aug 4, 2022
  • 2. My name is Dillon Locke and I am from central Illinois. I come from a small town and family oriented setting. My passion for sports has brought me here with the goal of completing my degree and landing a job within the world of sports. I currently work full time for a food ingredient company and will be getting married in couple of months! My family and my dreams have brought me here and I intend to complete what I have set out for. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Marketing Coordinator • Business Development Manager • Brand Manager BRAND ARCHETYPE (HERO) - I will go above and beyond to be the best at what I do. Mediocrity is not not my vocabulary. I will give everything I have to the task in front of me. Marketing Manager for Sports Industry
  • 4. Recruiter, Talent Acquisition, and HR for ESPN TARGETAUDIENCE Lynn Matthews Outreach Plan: • Prepare a proper resume´ and practice a pitch • I would begin with an email. • I will be sure to follow up on the opportunity after a week (if no response is received) through email. VP of Talent Acquisition at ESPN Amy Riley Outreach Plan: • Complete a more diverse portfolio that would prove I was a top candidate for the job on the marketing team. • Email is my most common form of formal communication, but would like to set up an in person interview. • I would make sure to give her all of my availability and follow up within the week. Senior Recruiter at ESPN Jason Williams Outreach Plan: • Buy my own domain and have content ready to share to set me apart from other applicants. • I would prefer email, but would use phone contact if necessary to complete the process. • I would hope to hear back immediately, but would reach out after a couple days if not. I want them to know that I am a serious competitor. HR Director ESPN
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I want to begin my job search and be working in my fi eld within the year. ‣ I will complete my portfolio for recruiters to know that I will be the correct choice for the job and have at least two job options by December 31, 2024. Mid Term: (2024-2030) • Grow a personal brand and begin my own sports memorabilia business. ‣ Be con fi dent enough in my fi eld to take my experience and start my own business and online presence (as the business) by the end of 2030 at the latest. Long Term: (2030-2050) • Have my successful sports memorabilia working with the major athletes of the world. ‣ My company will be working with at least 2 of the top 10 most renowned and well known world athletes by 2040.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Microsoft O ffi ce Suite SOFT HARD Novice / Adept / Expert Adobe Creative Cloud Novice / Adept / Expert Problem Solving Novice / Adept / Expert Leadership Novice / Adept / Expert Presentation Software such as Keynote SOFT HARD Novice / Adept / Expert Citrix Could Software Novice / Adept / Expert Social Perceptivness Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. As a sports marketer, I hope to support the sports industry with a keen understanding of business development, brand management, and increasing fan engagement, viewership and listeners worldwide. PROMISE
  • 8. CREDENTIALS Work Experience: • Senior Control Room Operations, Primient. • Crew Boss, Monsanto Education: • Sports Marketing and Media, B.S., Full Sail University (2024) Awards: • National Honor Society. Volunteer Work: • Misc volunteer work for Life Foursquare Church. Leadership Roles: • Trusted Senior Operations for training purposes at Primient. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Patrick Meehan Industry Experience: • Social Media Specialist at Nike • Podcaster at Futvox • Freelance Social Media Manager Education: • Sports Marketing and Media Graduate in 2015 Leadership Experience: • Co-founder of Goalo. Skills and Proficiencies: • Social Media- 23 endorsements • Sports Marketing- 18 endorsements • Social Media Marketing- 15 endorsements Dillon Locke Overall Online Presence: • 500+ connections, No custom banner image, professional headshot, very detailed pro fi le, no publish articles on page, not much other social media activity referenced, no personal LinkedIn URL. • Grade: Superior- 80 out of 100. Industry Experience: • None so far. Education: • Enrolled in Sports Marketing and Media program at Full Sail University. Leadership Experience: • Senior Control Operations at Primient • Crew Boss for Monsanto Skills and Proficiencies: • Team Leadership- 0 endorsements • Microsoft O ffi ce- 0 endorsements • Process Control- 0 endorsements Overall Online Presence: • Very few connections, Custom banner image, Not a professional headshot, pro fi le lacks detail but its a start, no published articles, fairly active on other social media, no custom LinkedIn URL • Grade: Poor, 20 out of 100
  • 10. COMPETITION Lucas Ferro Noteworthy Experience: • Summer Volunteer at Media Pile • Team Leader at Rustic Pathway HEADSHOT Industry Experience: • Director of Marketing at ESPN. • Associate Director of Marketing at ESPN. • Manager of Marketing at ESPN. Education: • Cornell University • BBA from George Washington School of Business Skills and Proficiencies: • Marketing - 6 endorsements • Marketing Strategy - 2 endorsements • Consumer Marketing - 2 endorsements Overall Online Presence: • 500+ connections, Custom banner image, rofessional headshot, Very detailed pro fi le, No public articles referenced, no reference to other social media, LinkedIn URL is customized. • Grade: Superio, 90 out of 100 Dillon Locke Industry Experience: • None so far. Education: • Enrolled in Sports Marketing and Media program at Full Sail University. Noteworthy Experience: • Senior Control Operations at Primient • Crew Boss for Monsanto • Volunteer for Life Foursquare Church Skills and Proficiencies: • Team Leadership- 0 endorsements • Microsoft O ffi ce- 0 endorsements • Process Control- 0 endorsements Overall Online Presence: • Very few connections, Custom banner image, Not a professional headshot, pro fi le lacks detail but its a start, no published articles, fairly active on other social media, no custom LinkedIn URL • Grade: Poor, 20 out of 100
  • 11. BRAND POSITION As an aspiring sports marketer skilled in Microsoft O ffi ce, Keynote, and social perceptiveness, along with extensive leadership experience as a senior controller of operations at Primient, a leading producer of food and industrial products, and Monsanto, I hope to use my knowledge of sports and the Midwestern market (I’m from Illinois) to support a sports broadcasting company to increase viewership, fans, consumers and listeners. “DEDICATION”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Working in College Athletics: From the NCAA to the Cotton Bowl 8/19 | Online • The Evolution and Power of the Athlete’s Voice. 8/26 | Online • Sports Marketing Association Conference 10/26 - 10/28 | Charolette, NC Digital Marketing • Primary Content: I currently publish a social media account that follows through the many signed sports collectables I have acquired over the years. • Primary Tools: I use a public instagram account dedicated to the content of signed memorabilia. I tend to post weekly, but is limited to when I receive new product. • Website: I will use my digital portfolio to get my name out there. I will make sure to stay consistent with updates as more opportunities arise and I am able to add more experience. I will showcase my passion for my fi eld and set myself apart from my competition. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to seek out a mentor that has graduated from my fi eld and has made it in to the professional fi eld. I’m hoping to fi nd someone who has faced the struggles and successes of a career in sports marketing. I am currently working with my mentor Dylan Schimka of Full Sail University’s mentor program. Formal Education • I will complete my Sports Marketing and Media Degree from Full Sail University in May 2024. Technical Skills • Adobe Creative Cloud - Complete Adobe creative cloud expert tutorials, December 2022 • Photoshop mastery - LinkedIn Learning with Julieanne Kost, March 2023 • Improve market research ability - LinkedIn training with Sarah Weise, March 2023 Soft Skills • Leadership- LinkedIn Learning with Colleen Hauk, Sep 2022 • Adaptability - LinkedIn Learning with Dorie Clark, Dec 2022 • Time Management - LinkedIn Learning with Dave Crenshaw, Aug 2022
  • 14. Dillon Locke You know how increasing viewership to sports events is so important to a network? Well, what I hope to do is to use my skills of social media platforms to connect the fans more to the game, the athletes, and the products they love as well. “
  • 15. REFERENCES Ferro, Lucas (n.d.). Home [LinkedIn]. Retrieved Aug 5, 2022 from https://www.linkedin.com/in/lucas-ferraro/ How to be an Adaptable Employee during Change and Uncertainty . (2020). LinkedIn. Retrieved August 6, 2022, from https://www.linkedin.com/learning/how-to-be-an- adaptable-employee-during-change-and-uncertainty/why-it- s-important-to-be-adaptable?autoplay=true. Improving your Leadership Communication. (2021). LinkedIn. Retrieved August 6, 2022, from https://www.linkedin.com/ learning/improving-your-leadership-communications/ leadership-communications?autoplay=true. Leadership. (202AD). AllTogether. Retrieved August 6, 2022, from https://alltogether.swe.org/2020/07/lessons-learned- student-leader/. Lynn Mathews. (n.d.). Home [LinkedIn Page]. Retrieved Aug 5, 2020 from https://www.linkedin.com/in/lynn- matthews-5163843/ Marketing Managers. O*NET OnLine. (n.d.). Retrieved August 4, 2022, from https://www.onetonline.org/link/summary/ 11-2021.00 Meehan, Patrick. (n.d.). Home [LinkedIn]. Retrieved Aug 5, 2022 from https://www.linkedin.com/in/patrick-meehan- nader-9342bb75/ RadiantSkies. (n.d.). Abstract Word Cloud. 123RF. Retrieved August 4, 2022, from https://www.123rf.com/ photo_16720710_abstract-word-cloud-for-sports- marketing-with-related-tags-and-terms.html. Photoshop 2022 Essential Training. (2021). LinkedIn. Retrieved August 6, 2022, from https://www.linkedin.com/learning/ photoshop-2022-essential-training/welcome-to-photoshop- essential-training?autoplay=true. Registration. Sport Marketing Association. (n.d.). Retrieved August 6, 2022, from http:www.sportmarketingassociation.com/registration Riley, Amy. (n.d.). About [LinkedIn]. Retrieved Aug 5, 2020 from https://www.linkedin.com/in/amy-riley-3629677/ Time Management Fundamentals. (2022). LinkedIn. Retrieved August 6, 2022, from https://www.linkedin.com/learning/ time-management-fundamentals-14548057/the-power-of- managing-your-time?autoplay=true.