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4.
6am, I’m running in Connaught Place
A happy hour SMS is not what I need
I am ‘walking’ in Mumbai and lost
Directions for ‘driving’ do not help!
7pm, standing in a train, going home
Brands – you have my undivided attention!
I am sitting at a bus stop I have a 10 min wait
A notification to call my parents would be great
Hey Publishers/ advertisers
Understand me!
5.
Context Matters !
WHAT IS THE
APPROPRIATE
BEVERAGE?
HOT? COLD?
18oc
7.
Context-Aware Systems
Aware
“….general class of mobile systems that
can sense their physical environment,
and adapt their behavior accordingly”
Context
Identity
(Who)
Activity
(What)
Time
(When)
Location
(Where)
Sense
9.
Hard Sensors Soft Sensors
Operating System
Power
Management
Sensor
Fusion
Context Builder
Activity
API
Behavior
API
Motion
API
Anomaly
API
Location
API
Context Aware Engine
me
Population
Pattern
Recognition R&D