4. 6am, I’m running in Connaught Place
A happy hour SMS is not what I need
I am ‘walking’ in Mumbai and lost
Directions for ‘driving’ do not help!
7pm, standing in a train, going home
Brands – you have my undivided attention!
I am sitting at a bus stop I have a 10 min wait
A notification to call my parents would be great
Hey Publishers/ advertisers
9. Hard Sensors Soft Sensors
Context Aware Engine