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Bullfinch Software designed and developed an innovative promotion engine by using the Yodlee APIs and smart phone capabilities. Currently all the promotional apis of the different banks and financial institutions are broadcasted without taking the user in to account. Bullfinch's suggestion engine analyses the user through their bank account transactions, social activities, location etc. Hacka-Fin – a 2 day hackathon to ideate, build and launch revolutionary Financial Products. Bullfinch won the Yodlee Interactive Hackathon India event, hosted at the Nasscom Start-Up Warehouse in Bangalore on Feb 8-9, 2014.