future of entertainment industry ! you tube

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Entertainment battle moves to the web !! transformation from tv to internet and mobile !!

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future of entertainment industry ! you tube

  1. 1. Entertainment battle moves to the web
  2. 2. Some facts – Web Entertainment • More than 227 million Indians watch online video or TV programmes on their mobiles, laptops and tablets. • 59 million people went to one video site or the other in November, 2013 • Google India's advertising revenue for just online video was 17% of film industry’s revenue. • 40-50% of the traffic for video sites comes from the mobile devices. • T-series got more than 90% of its revenue from streaming and downloading services.
  3. 3. Reasons behind the growth Boom in the field of internet world Ease of movement and reachability New generation viewers Cost factor - Advertisement Social media – a great impact video comes on YouTube and other sites well before TV
  4. 4. Challenges to growth Lack of popular destination other than YouTube Very low revenue from video sites Live streaming data cost is expensive. Less number of internet users as compared to other nations.
  5. 5. Five years later, our competition will not be Star TV or Zee TV, it will be You tube Raj Nayak (CEO, Colors)

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