facebook acquired whatsapp

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what made facebook like whatsapp

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facebook acquired whatsapp

  1. 1. What made Facebook“Like” WhatsApp?
  2. 2. How Facebook perceives WhatsApp on a business level?
  3. 3. WhatsApp in the previous years have emerged as a threat and also an opportunity for Facebook
  4. 4. Reasons which made Facebook to acquire WhatsApp!
  5. 5. #1 – Phenomenal Growth WhatsApp’s ever increasinguser base
  6. 6. #2 – Stronghold in mobile market WhatsApp’s phenomenal revenue figures on mobile platforms
  7. 7. #3 – Facebook’s absence in “Dark Social” Ever growing informationtransfer through private platforms where Facebook’share was very less.
  8. 8. #4 – Facebook was getting “old” WhatsApp was clearly becoming more and more popular amongst younger audience
  9. 9. #5 –WhatsApp was getting hotter As compared to its competitors,daily message volume was accelerating much faster than predicted.
  10. 10. #6 – Technical Prowess If a product is technically sound along with being popular,what else a potential investor needs
  11. 11. #7 – Facebook Messenger was losing its grip Facebook Messenger was only popular in US, and was losing its grip in rest of the world.
  12. 12. Hence,Facebook pressed the “Like” button on WhatsApp  

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