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Marketing Plan

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Mobile gaming app marketing plan

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Marketing Plan

  1. 1. MARKETING PLAN
  2. 2. 1. EXECUTIVE SUMMARY
  3. 3. SUCCESSFULLY MARKET AND INTRODUCE THE NEW MOBILE GAMING APP COMPANY’S GOAL
  4. 4. 2. SITUATIONAL ANALYSIS
  5. 5. COMPANY OVERVIEW
  6. 6. WHAT DOES THE COMPANY DO ?
  7. 7. CREATING HIGH DEFINITION ENTERTAINING MOBILE GAMES
  8. 8. WHAT VALUES THE COMPANY EMBRACES ?
  9. 9. ENTERTAINMENT FUN EXCITEMENT ADVENTURE QUALITY EXPERIENCE
  10. 10. TARGET MARKET Apple IOS App StoreGoogle Play Store
  11. 11. TARGET CUSTOMERS
  12. 12. TARGET CUSTOMERS MARKET SHARE Games Entertainment Others CUSTOMERS PLAYING GAMES DURING THEIR “ME TIME”
  13. 13. 3. GOALS
  14. 14. DOWNLOADS - 100,000 AVERAGE DURATION OF USE PER DAY - 25MINS REVENUE - $1,20,000 TARGET FOR THE FIRST MONTH AFTER LAUNCH
  15. 15. 4. STRATEGY
  16. 16. TARGET MARKET Customers Android and IOS users Mostly Gamers Kids and teenagers Competitors Nekki SNK Playmore TNSoftware
  17. 17. VALUE PROPOSITION High Definition Quality Gaming Fun, Entertaining & Enjoyable Experience Challenge a friends or random gamers online
  18. 18. POSITIONING Points of Parity High Definition Graphics Single Player Mode Online Multiplayer Mode Points of Difference Vast roster of characters from different gaming series Rewards after completing challenges 3-Dimensional gaming view
  19. 19. 5. TACTICS
  20. 20. PRODUCT - FIGHTING FORCE GAME (MOBILE APP) 3-DIMENSIONAL GAMING VIEW HIGH DEFINITION GRAPHICS VAST ROSTERS OF CHARACTERS FROM DIFFERENT SERIES UNIQUE FIGHTING STYLES CHALLENGING STORY MODE ONLINE GAMING ENTERTAINING
  21. 21. PROMOTION
  22. 22. PRICE Primary Features - Free Basic Rosters Single Player Mode Online Gaming Premium Features(full app) - $6 Advanced rosters Different abilities & rewards Online Tournaments
  23. 23. 6. IMPLEMENTATION
  24. 24. PHASE 1 Strategic Positioning Game Awareness Web Presence
  25. 25. PHASE 2 Blog Strategy Viral Videos Guerrilla Marketing
  26. 26. THANK YOU !

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