Before, After and Around the Click: Publishers as a Branding Force and a Sales Force  Owen Hewitson, Client Strategist – A...
Sale CPA Affiliate Marketing
Cost per engagement Cost per click Cost per mille Cost per time Cost per lead Cost per call CPA
Affiliate Marketing Sale Branding
Campaign objective Channel Payment metric
CPM = Brand
CPC = Search
CPA = DR/Affiliate
CPM BRAND SALES CPA CPC Display Paid Search Affiliate
 
 
 
 
1 eBay UK 2 Amazon UK 3 Argos 4 Play.com 5 eBay 6 Tesco 7 Amazon.com 8 Next 9 Your M&S 10 Gumtree 11 John Lewis 12 Groupon...
68 Belfast Gumtree 69 TopCashBack 70 Matalan 71 Review Centre 72 MandmDirect.com 73 mothercare 74 Dell EMEA 75 Kelkoo Shop...
Cashback
Voucher codes Comparison Email Mobile Offline Social Content Cashback
Cashback Voucher codes Comparison Email Mobile Offline Social Content
 
 
Exposure :  950,000 Cost: £10,500/ € 12.000
1 million impressions/month £1000/€1200 per month 1.2 million addresses £1000/€1200 Exposure: Cost:
 
Experts in micro-niche targeting
Branding beyond banners
Dependence on conversion for payment
 
Affiliate Data Assets Transaction data Customer data Mobile data
Affiliate Customer Touchpoints Newsletter On-site promotions Mobile site
Reporting to Advertisers and Networks Customer profile Campaign performance Category performance
244 22 3 3 2 2 2 5 3 3 8 1 153 53 5 7 1 1 5 4 14 3 11 10 18 215 5 High Volume Sales Low Volume Sales Weak Brand Fit Strong...
Challenges
VS Advocacy Compliance
VS Plurality Control
Before, After and Around the Click: Publishers as a Branding Force and a Sales Force  Owen Hewitson, Client Strategist – A...
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Before, After & Around the Click: Publishers as a Branding Force and a Sales Force

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Client Strategist from Affiliate Window and buy.at presents at the A4U Expo in Munich.

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Before, After & Around the Click: Publishers as a Branding Force and a Sales Force

  1. 1. Before, After and Around the Click: Publishers as a Branding Force and a Sales Force Owen Hewitson, Client Strategist – Affiliate Window & buy.at
  2. 2. Sale CPA Affiliate Marketing
  3. 3. Cost per engagement Cost per click Cost per mille Cost per time Cost per lead Cost per call CPA
  4. 4. Affiliate Marketing Sale Branding
  5. 5. Campaign objective Channel Payment metric
  6. 6. CPM = Brand
  7. 7. CPC = Search
  8. 8. CPA = DR/Affiliate
  9. 9. CPM BRAND SALES CPA CPC Display Paid Search Affiliate
  10. 14. 1 eBay UK 2 Amazon UK 3 Argos 4 Play.com 5 eBay 6 Tesco 7 Amazon.com 8 Next 9 Your M&S 10 Gumtree 11 John Lewis 12 Groupon UK 13 Tesco Direct 14 HotUKDeals 15 New Look 16 ASOS 17 eBay Motors UK 18 MoneySavingExpert.com 19 Debenhams 20 MoneySavingExpert.com Forums 21 B&Q 22 Apple United Kingdom 23 Topshop.com 24 Best-Price.com UK 25 River Island 26 Shopzilla UK 27 Sainsbury's 28 Ticketmaster United Kingdom 29 Tesco Superstore 30 IKEA 31 LoveFilm.com 32 ASDA 33 SupaPrice 34 Currys 35 Apple Store 36 Boots 37 HMV.com 38 Littlewoods.com 39 ASDA Direct 40 Preloved 41 Comet 42 Homebase 43 GAME 44 Shopping.com UK 45 LowPriceShopper.co.uk 46 QVC UK 47 House of Fraser 48 ScrewFix.com 49 Ciao! UK 50 Very.co.uk 51 PC World 52 MyVoucherCodes.co.uk 53 Halfords 54 VoucherCodes.co.uk 55 ASDA Groceries Online 56 eBay UK Mobile 57 Etsy 58 Wickes 59 Sportsdirect.com 60 Dorothy Perkins 61 O2 Shop 62 Dell 63 Sainsbury's Online Groceries 64 Quidco 65 Optical Express 66 HP 67 See 68 Belfast Gumtree 69 TopCashBack 70 Matalan 71 Review Centre 72 MandmDirect.com 73 mothercare 74 Dell EMEA 75 Kelkoo Shopping UK 76 The Carphone Warehouse 77 Alibaba.com 78 Bhs 79 Apple iPod & iTunes 80 DiscountVouchers.co.uk 81 Bizrate UK 82 Twenga UK 83 Maplin Electronics 84 Which? 85 H&M 86 Orange Shop 87 KGB Deals London 88 Boden 89 Republic 90 George at ASDA 91 Tesco Clubcard 92 dooyoo UK & Ireland 93 Glasgow Gumtree 94 T-Mobile UK Mobile Phone Shop 95 Toys R Us - UK 96 NexTag UK 97 boohoo.com 98 Amazon Seller Central 99 JD Sports 100 VistaPrint.co.uk
  11. 15. 68 Belfast Gumtree 69 TopCashBack 70 Matalan 71 Review Centre 72 MandmDirect.com 73 mothercare 74 Dell EMEA 75 Kelkoo Shopping UK 76 The Carphone Warehouse 77 Alibaba.com 78 Bhs 79 Apple iPod & iTunes 80 DiscountVouchers.co.uk 81 Bizrate UK 82 Twenga UK 83 Maplin Electronics 84 Which? 85 H&M 86 Orange Shop 87 KGB Deals London 88 Boden 89 Republic 90 George at ASDA 91 Tesco Clubcard 92 dooyoo UK & Ireland 93 Glasgow Gumtree 94 T-Mobile UK Mobile Phone Shop 95 Toys R Us - UK 96 NexTag UK 97 boohoo.com 98 Amazon Seller Central 99 JD Sports 100 VistaPrint.co.uk 34 Currys 35 Apple Store 36 Boots 37 HMV.com 38 Littlewoods.com 39 ASDA Direct 40 Preloved 41 Comet 42 Homebase 43 GAME 44 Shopping.com UK 45 LowPriceShopper.co.uk 46 QVC UK 47 House of Fraser 48 ScrewFix.com 49 Ciao! UK 50 Very.co.uk 51 PC World 52 MyVoucherCodes.co.uk 53 Halfords 54 VoucherCodes.co.uk 55 ASDA Groceries Online 56 eBay UK Mobile 57 Etsy 58 Wickes 59 Sportsdirect.com 60 Dorothy Perkins 61 O2 Shop 62 Dell 63 Sainsbury's Online Groceries 64 Quidco 65 Optical Express 66 HP 67 See 1 eBay UK 2 Amazon UK 3 Argos 4 Play.com 5 eBay 6 Tesco 7 Amazon.com 8 Next 9 Your M&S 10 Gumtree 11 John Lewis 12 Groupon UK 13 Tesco Direct 14 HotUKDeals 15 New Look 16 ASOS 17 eBay Motors UK 18 MoneySavingExpert.com 19 Debenhams 20 MoneySavingExpert.com Forums 21 B&Q 22 Apple United Kingdom 23 Topshop.com 24 Best-Price.com UK 25 River Island 26 Shopzilla UK 27 Sainsbury's 28 Ticketmaster United Kingdom 29 Tesco Superstore 30 IKEA 31 LoveFilm.com 32 ASDA 33 SupaPrice
  12. 16. Cashback
  13. 17. Voucher codes Comparison Email Mobile Offline Social Content Cashback
  14. 18. Cashback Voucher codes Comparison Email Mobile Offline Social Content
  15. 21. Exposure : 950,000 Cost: £10,500/ € 12.000
  16. 22. 1 million impressions/month £1000/€1200 per month 1.2 million addresses £1000/€1200 Exposure: Cost:
  17. 24. Experts in micro-niche targeting
  18. 25. Branding beyond banners
  19. 26. Dependence on conversion for payment
  20. 28. Affiliate Data Assets Transaction data Customer data Mobile data
  21. 29. Affiliate Customer Touchpoints Newsletter On-site promotions Mobile site
  22. 30. Reporting to Advertisers and Networks Customer profile Campaign performance Category performance
  23. 31. 244 22 3 3 2 2 2 5 3 3 8 1 153 53 5 7 1 1 5 4 14 3 11 10 18 215 5 High Volume Sales Low Volume Sales Weak Brand Fit Strong Brand Fit
  24. 32. Challenges
  25. 33. VS Advocacy Compliance
  26. 34. VS Plurality Control
  27. 35. Before, After and Around the Click: Publishers as a Branding Force and a Sales Force Owen Hewitson, Client Strategist – Affiliate Window & buy.at

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