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Stories Travel Fast: Tech Tourism Transformation


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Stories Travel Fast: Tech Tourism Transformation

  1. 1. STORIES TRAVEL FAST An examination of a digital savvy, experience-driven travel culture from the professionals tasked with using the online to kick you offline. TECH TOURISM TRANSFORMATION Saturday, July 27, 13
  2. 2. I REALLY NEED A F$*#ING VACATION Saturday, July 27, 13
  4. 4. Moderator Transforming a laggard industry - yeah, it’s kind of a job. “TRAVEL AGENTS” OF TODAY Seth Kugal Writer -The Frugal Traveler The New York Times Jimmy Keown Sr Digital Strategist Digitaria Dylan Thuras Founder Atlas Obscura Leslie Guettler Manager, Social Media Los Angeles Tourism Saturday, July 27, 13
  5. 5. The Change in Narrative & Audience The local experience - best told by “locals” & experts The city experience - best told by experts and bureau brands The regional experience - a story rarely told but engrained in cultural perceptions The country experience - best told by locals & experts Scaling the stories WHAT IS LOCATION? Saturday, July 27, 13
  6. 6. Destination Food Art Nightlife Weird A narrative is best driven by product interest. THE EXPERIENCE PERCEPTION CHOOSE YOURS: Saturday, July 27, 13
  7. 7. The power of rich narratives & friends REMOVING THE MIDDLEMAN • Websites, communities and technologies are making it easier for everyday consumers to form, distribute and even sell their experience POV • “McDonald’s in a Mansion” or “Eel Hunting” - Yeah, we can do that. Saturday, July 27, 13
  8. 8. The definitive guide to the world’s wondrous and curious places ATLAS OBSCURA In an age where everything seems to have been explored and there is nothing new to be found, we celebrate a different way of looking at the world. If you're searching for miniature cities, glass flowers, books bound in human skin, gigantic flaming holes in the ground, bone churches, balancing pagodas, or homes built entirely out of paper, the Atlas Obscura is where you'll find them. Atlas Obscura is a collaborative project. We depend on our far-flung community of explorers (like you!) to help us discover amazing, hidden spots, and share them with the world. If you know of a curious place that's not already in the Atlas, let us know. There is plenty out there to discover, so let's start looking! Saturday, July 27, 13
  9. 9. The definitive guide to the world’s wondrous and curious places ATLAS OBSCURA Saturday, July 27, 13
  10. 10. A resource for the global audience DISCOVER LOS ANGELES The mission of the Los Angeles Tourism & Convention Board is to advance the prosperity of LA's visitor economy and the livelihoods that depend on it. The Celebrity Factor Saturday, July 27, 13
  11. 11. The future of digital apps, communities guides and more DISCOVERY UTILITIES Immersive Video Bridging the gap between destination experience, local POV and engaging content consumption. Where you wanna go today? Real-Time Tours Mobile and bandwidth advancements will soon make tours easily accessible and tours will be stored all around us. Real-Life Tours Taking online discovery enthusiasts and communities “offline.” Saturday, July 27, 13
  12. 12. The future utility of digital apps, communities, guides and discovery OPTIONS! TRAVEL TRENDS Saturday, July 27, 13
  13. 13. THE TRAVEL IMPACT • Generated $1.8 trillion in ECONOMIC IMPACT with $759 billion spent directly by domestic and international travelers that spurred an additional $1 trillion in other industries. • Directly generated $118 billion in TAX REVENUE for local, state and federal governments. • Each household would pay $1,000 MORE IN TAXES without the tax revenue generated by the travel and tourism industry. • Direct spending by resident and international travelers in the U.S. averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute, and $24,000 a second. Saturday, July 27, 13
  14. 14. THE NARRATIVE • Where did the stories start? • Did these stories paint a location’s future? • Perceptions in the digital age - and changing them. • Credible discovery - the value of experts and niche interests. Saturday, July 27, 13