RUNNING A HYBRID    VIRTUAL EVENT
Why Go Virtual or Hybrid? <ul><li>Pros </li></ul><ul><li>Reach more people </li></ul><ul><li>Better Speakers </li></ul><ul...
How Does A Hybrid Event Differ From Other Online Options <ul><li>Usually One to Many </li></ul><ul><li>2D w/ Minimal Engag...
Running A Virtual or Hybrid Event  is NOT Difficult <ul><li>Simply Stream Your “Live Presenters” into an Online Engaging E...
STEP 1. Evaluate Users Experience  2D vs. 3D Focus on the Long Term Experience You are Seeking for Your Audience…. … Not o...
Most 2D Players are Built  in Flash or Silverlight Basic 2D Players Include: Streaming Video, Audio, &  Presentation Mater...
2D Virtual Event Platform Options   Include: and many more! Unisfair InExpo Stream 57 iCongo BxVideo On24 CommPartners
All 3D Platforms are Avatar Based Customizable Avatars Streaming Video, Audio, & Slides VoIP, Chat, Polling & Question Fun...
3D Virtual Event Platform Options Include: VirtualU by Digitell Second Life Forterra Web.Alive by Nortel Protosphere Venue...
Hybrid Events….. Combine a Live Audience with a Virtual Audience “ An Overflow Room for the World”
Virtual / Hybrid Events can be  Done Inexpensively
But, Quality Events Will Require Greater Levels of Expertise
Case Studies <ul><li>Virtual Edge – Hybrid Event </li></ul><ul><li>Michael Doyle </li></ul><ul><ul><li>General Manager </l...
The Inside Story on Virtual Edge Summit 2009 A hybrid event using 3D immersive platform VirtualU and Live Streaming From S...
Some Definitions <ul><li>Virtual Event  </li></ul><ul><li>A virtual event is an occurrence of people gathering together wh...
Streamed Event
The Stats <ul><li>Almost 600 registered to attend physically </li></ul><ul><li>Just over 500 registered to attend virtuall...
The Results
The Results
The Results
The Results—Virtual Attendees
The Results—Physical Attendees
Virtual Edge Summit 2009 Event Feedback Survey :  Please rate the questions below:  
<ul><li>Does The Platform Meet Your Requirements </li></ul><ul><li>Ask What Back-end Functionality the Platform Provides <...
Check The Back-End! <ul><li>What Types of Reporting are Included </li></ul><ul><li>Does the Platform Include Registration ...
<ul><li>You Should Provide Internet and Marketing </li></ul><ul><li>A  Full Service  Provider Should Handle Everything Els...
YES, Should You Capture Your  Content for Archiving! <ul><li>Benefits!! </li></ul><ul><li>Provides Access To Content ON-DE...
CONCLUSIONS!! <ul><li>Focus on The Users Experience </li></ul><ul><li>Review Available Platforms and Providers </li></ul><...
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Virtual Events & Hybrids Asae

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Learn how running a Hybrid Virtual Meeting will extend the reach of your content

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Virtual Events & Hybrids Asae

  1. 1. RUNNING A HYBRID VIRTUAL EVENT
  2. 2. Why Go Virtual or Hybrid? <ul><li>Pros </li></ul><ul><li>Reach more people </li></ul><ul><li>Better Speakers </li></ul><ul><li>New revenue </li></ul><ul><ul><li>Sponsors & exhibitors </li></ul></ul><ul><ul><li>Registration fee </li></ul></ul><ul><ul><li>On demand library sales </li></ul></ul><ul><li>Drive more attendance </li></ul><ul><ul><li>30% of one events virtual audience said very/highly likely to attend physical event next time </li></ul></ul><ul><ul><li>Keeps “off-cycle” attendees engaged </li></ul></ul><ul><ul><li>Keeps lost exhibitors engaged </li></ul></ul><ul><li>Penetrate New Markets </li></ul>
  3. 3. How Does A Hybrid Event Differ From Other Online Options <ul><li>Usually One to Many </li></ul><ul><li>2D w/ Minimal Engagement </li></ul><ul><li>Live or Archived </li></ul><ul><li>Audio & Powerpoint </li></ul>Tele-Seminars / Webcasts Virtual / Hybrid Events <ul><li>Many to Many </li></ul><ul><li>Highly Interactive </li></ul><ul><li>2D & 3D Solutions </li></ul><ul><li>Audio, Video, Powerpoint </li></ul><ul><li>Chat, VoIP, 3D Avatars </li></ul>
  4. 4. Running A Virtual or Hybrid Event is NOT Difficult <ul><li>Simply Stream Your “Live Presenters” into an Online Engaging Environment </li></ul>Into 3D Into 2D Or Combination STREAM…..
  5. 5. STEP 1. Evaluate Users Experience 2D vs. 3D Focus on the Long Term Experience You are Seeking for Your Audience…. … Not on the Short Term Technical Barriers
  6. 6. Most 2D Players are Built in Flash or Silverlight Basic 2D Players Include: Streaming Video, Audio, & Presentation Materials Chat, Polling & Question Functionality Advanced 2D Environments Include: Exhibit Listings Networking Lounges Slick Flash Graphics and Animation Most are Mac and PC Compatible Browser Based Low Level of Interaction with Attendees
  7. 7. 2D Virtual Event Platform Options Include: and many more! Unisfair InExpo Stream 57 iCongo BxVideo On24 CommPartners
  8. 8. All 3D Platforms are Avatar Based Customizable Avatars Streaming Video, Audio, & Slides VoIP, Chat, Polling & Question Functions Exhibit Halls, Seminar Rooms 3D Models of Products & Environments <ul><li>Requires Minimal Client Download </li></ul><ul><li>Significantly Greater Engagement </li></ul><ul><li>Between Attendees </li></ul>3D Platforms Include:
  9. 9. 3D Virtual Event Platform Options Include: VirtualU by Digitell Second Life Forterra Web.Alive by Nortel Protosphere VenueGen
  10. 10. Hybrid Events….. Combine a Live Audience with a Virtual Audience “ An Overflow Room for the World”
  11. 11. Virtual / Hybrid Events can be Done Inexpensively
  12. 12. But, Quality Events Will Require Greater Levels of Expertise
  13. 13. Case Studies <ul><li>Virtual Edge – Hybrid Event </li></ul><ul><li>Michael Doyle </li></ul><ul><ul><li>General Manager </li></ul></ul><ul><ul><li>Virtual Edge Institute </li></ul></ul>
  14. 14. The Inside Story on Virtual Edge Summit 2009 A hybrid event using 3D immersive platform VirtualU and Live Streaming From Stream 57 (www.vesummit.com)
  15. 15. Some Definitions <ul><li>Virtual Event </li></ul><ul><li>A virtual event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled through the use of computers and the Internet. </li></ul><ul><li>Hybrid Event A hybrid event involves a mixture of a physical events with elements of a virtual event usually running simultaneously and with overlapping content and interactive elements. </li></ul><ul><li>Contact me at: [email_address] or </li></ul><ul><li>(925)600-1001 </li></ul>
  16. 16. Streamed Event
  17. 17. The Stats <ul><li>Almost 600 registered to attend physically </li></ul><ul><li>Just over 500 registered to attend virtually </li></ul><ul><li>Over 300 attended the physical event over two days </li></ul><ul><li>Just under 300 attended virtually with 200 of those using </li></ul><ul><li>VirtualU by Digitell </li></ul><ul><li>Attendees a cross section of virtual events ecosystem </li></ul>
  18. 18. The Results
  19. 19. The Results
  20. 20. The Results
  21. 21. The Results—Virtual Attendees
  22. 22. The Results—Physical Attendees
  23. 23. Virtual Edge Summit 2009 Event Feedback Survey : Please rate the questions below:  
  24. 24. <ul><li>Does The Platform Meet Your Requirements </li></ul><ul><li>Ask What Back-end Functionality the Platform Provides </li></ul><ul><li>What Are You Required To Provide </li></ul><ul><li>Do they Archive the Content </li></ul>REVIEW: When Hiring a Provider?
  25. 25. Check The Back-End! <ul><li>What Types of Reporting are Included </li></ul><ul><li>Does the Platform Include Registration </li></ul><ul><li>Are There Automated Emails </li></ul><ul><li>Can You Restrict Access </li></ul><ul><li>Does it Include Tutorials </li></ul><ul><li>What Social Media Components Are Included </li></ul>
  26. 26. <ul><li>You Should Provide Internet and Marketing </li></ul><ul><li>A Full Service Provider Should Handle Everything Else You Will Need! </li></ul>What Are You Required To Provide? Labor Equipment Logistics
  27. 27. YES, Should You Capture Your Content for Archiving! <ul><li>Benefits!! </li></ul><ul><li>Provides Access To Content ON-DEMAND </li></ul><ul><li>Increased Value to Event Attendees </li></ul><ul><li>Year-Round Revenue Generation </li></ul><ul><li>Future Event Promotion </li></ul><ul><li>Portability </li></ul>
  28. 28. CONCLUSIONS!! <ul><li>Focus on The Users Experience </li></ul><ul><li>Review Available Platforms and Providers </li></ul><ul><li>Select Format That Best Meets Your Goals </li></ul><ul><li>Start Small and Build on Successes!! </li></ul>

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