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Hello!
2 years
Kristine Kaus
Digital Media
Strategist
Kristine Kaus
Digital Media
Strategist
#Digitalstrategy
#Search
#Socialmedia
#Influenceroutreach
#Thoughtleadership
#Data&insights
DIGITASLBI
6
We are a global marketing and
technology agency that helps
businesses transform for
the digital age.
7
Complete global offering
40 offices across
26 countries
7,000+ people
China
USA
2850
UK
900
Nordics
250
Germany
450
Europe
West
550 APAC
1100
Our competencies
Insight
& strategy
Analytics
Content
Service
innovation
Platforms &
e-commerce
Social Media CRM
Global engagements managed out of Nordics
COMMUNICATION
WHAT’S DIFFERENT
TODAY?
The digital evolution
Electricity Light bulb Phone Internet Social Web
Internet
of Things
Communication
15 years ago
Today
I like
I am
I’m
watching
Here
I am
I’m
Inspired
by
Look
at me
I’m
Listening
to
I search
Welcome to
My life
My brand
My journey
SUPER
STAR
Welcome to the
mind of the
consumer of
today
HR
Marketing
PR
R&D
Online
ComsSales
Consistent
experience
People see one brand, not departments and
disciplines
The noise on
digital platforms
is overwhelming
17
Quality
vs
Noise
9 seconds
You have
6 seconds
THE BRANDS:
MAKING CONNECTIONS
THROUGH RELEVANCE
I
LOVE
HATE
THINK
BELIEVE
FEEL
WISH
DATA INSIGHTS CONTEXT CONTENT
Brand
Brand values
& beliefs
I
LOVE
HATE
THINK
BELIEVE
FEEL
WISH
DATA INSIGHTS CONTEXT CONTENT
Brand
Brand values
& beliefs
Relevance bridge
Data-Driven
Storytelling
Influencer
Outreach
Thought
Leadership
Three trends: How brands gap the
relevance bridge
WHY AM I GETTING THIS AD?
90% of consumers
trust peers and
celebrities.
Only 33% trust ads.
Reference: Simplymeasured.com
Trust + Reach = Influence
30
EVERYONE TALKS ABOUT
BUILDING A RELATIONSHIP WITH
THEIR CUSTOMER - BUT WHAT
IF WE BUILT ONE
WITH OUR EMPLOYEES
FIRST
IF YOU CAN TRUST YOUR
EMPLOYEES TO RUN AND HELP
GROW A BUSINESS, SURELY YOU
CAN TRUST THEM TO BE ONLINE
Kristine.kaus@DigitasLBi.com
Q&A
Thank you

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