No more mobile

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  • In the next 15-20 minutes, I’d like to introduce you some topic or even “statement” you might say, that could raise some eyebrows amongst some of you.
  • Context ?Hardware devices ?Small screen sizes ?
  • Before we move on… I would like to ask you some questions first.Who of you / Who’s company has a “mobile website” ??What “kind” of mobile website is it ? (m.url.be – responsive – device detection - …)* Which devices does it support ? Can I access it from my tablet ?* How does the layout differ on these devices ?* What kind of data does your mobile website display ? (compared to the “desktop” website)I have to apologize for asking these questionsBut also I should disappoint al those who were so proud to have a “mobile” websiteBecause actually, a “mobile web” no longer existAt least, not in the semantic way we’ve been approaching it during the past couple of years.Let me explain you why…
  • When are you a “mobile user” ?What do they want ? Think ? Do ?
  • What does a “mobile friendly” website involve ?
  • Context ?Hardware devices ?Small screen sizes ?
  • CONTEXT= Situation in which the user is surrounded at the moment he’s visiting the webOften, this “situation” is being wrongly assumed “on the way”, in transit between 2 places.
  • explain graphSmartphones are user everywhereThe usage gap between “fixed location” or “transit” has gone
  • So, if we talk about “mobile” in the form of CONTEXT… we should not only focus on the user’s location any more.The user’s STATE OF MIND makes much more sense.It will influence the user’s behaviour much more.
  • BUT unfortunatelyWe are almost unable to define the thoughts that wonder around a user’s head, at the moment where he visits a website.Research can help to define the user’s context , but results will often be based on a locationIt’s still very difficult to make any assumption on HOW the user feels at that moment.e.g.A user can be in a hurry, both at work or on the street.A user can be bored at home or on the train
  • Do we mean the physical hardware we’re holding in our hands ?
  • When referring to a physical, technical device (hardware), we usually associate a mobile device with specific possibilities:Small screensHandheldTouch InputDevice features - camera, geo-location.But these properties aren't exclusive to “mobile phones”
  • What about tablets? Are they part of what we consider to be a mobile device ?They have small screens, they're handheld and they're touch enabled.What about a Blackberry ?Or phones with keyboards for that matter?
  • A lot of people use 'Mobile' when referring to “small screens”Unfortunately, “small” has become a relative term.“Mobile” isn't synonymous with small screens anymore.Smartphones are getting bigger. Tablets are getting smaller.Some smartphones have a resolution of 800px, some tablets up to 1280px. These are so called 'Mobile devices', yet they have a screen resolution that easily outcome the resolution of many laptops or desktop computers.If Apple release the iWatch, what will we call the size of that screen ? 'Super-Small'?Drawing the line between device groups has become very complicated.
  • General conclusion:Mobile = Difficult to defineMobile was a useful term when it was new and you could use it in a conversation to narrow things down.We have been using the term “mobile” as semantic approach to define a “safe working environment” which actually doesn’t exist.Now there are so many devices in so many sizes that a specific definition of a “mobile device” or a “mobile web” will become impossible and even meaningless.The gaps between “what is mobile” an what is not … is fading away…
  • I suggest, we STOP talking about a “mobile web”Not because we won’t make mobile websites anymoreWe should try not to think in “artificial silo’s” of separate web instances any longer.No mobile webNo tablet webNo desktop webThose silo’s hold us from thinking globally and creating great online experiences.We stop talking about mobile web, just as we don’t speak any longer about digital marketing
  • There is only ONE WEB for allONE WEB invented by Tim Burners LeeONE WEB which is a source of structured content and where universal accessis the key.We should all aim for universal access as the default and only diverge when absolutely necessary.
  • This ONE WEB is all the same web, just accessed by different devices.The aim is to provide the same content to everyone.Which data you get and use and in what form will depend on your device and your circumstances. Your context, if you are so inclined. And that will constantly be changing.
  • Extra: TimeGoogle chrome lest you synch your online browsing status and continue immeadiately from another devide and time
  • We need to keep different parameters / influences in mind
  • Above all, websites need to be future proof
  • What does a “mobile friendly” website involve ?
  • What does a “mobile friendly” website involve ?
  • What does a “mobile friendly” website involve ?
  • No more mobile

    1. 1. No more mobile… ? Jonathan Billen - UX / Web Usability expert
    2. 2. CONCEPT SOLUTION
    3. 3. “We need to think about our mobile users”
    4. 4. “The website needs to be mobile friendly”
    5. 5. WHAT DO WE MEAN BY “MOBILE” ?
    6. 6. Do we mean “context” ?
    7. 7. Mobile context www.thinkwithgoogle.com
    8. 8. Mobile context Not only “where” STATE OF MIND Bored In a hurry Task focused …
    9. 9. Mobile context ? ? Research
    10. 10. Do we mean “mobile device”?
    11. 11. Mobile device Small screen size Handheld Touch based input GPS Camera …
    12. 12. ?
    13. 13. Do we mean “small screen size”?
    14. 14. Small screens ? ?
    15. 15. CONCLUSION: “MOBILE” DIFFICULT TO DEFINE
    16. 16. MOBILE WEB
    17. 17. ONE WEB
    18. 18. NFL Network
    19. 19. Chrome’s time responsivness Multiple device sync
    20. 20. UX strategy Provide the best experience possible to the user in terms of navigation and readability. Different screen sizes Different screen resolutions Different internet connections Different context Different surroundings Different moments in time
    21. 21. UX strategy Provide the best experience possible to the user in terms of navigation and readability. Future proof
    22. 22. Solutions
    23. 23. Solutions Mobile device specific Different content Different URL (m.) Aim for specific context
    24. 24. Solutions Mobile device specific Different content Different URL (m.) Aim for specific context Responsive / Adaptive design Same content Same website URL
    25. 25. Responsive design www.aneventapart.com
    26. 26. 3 TIPS FOR YOUR WEBSITE
    27. 27. 1. THINK CONTENT FIRST
    28. 28. 2. OPTIMIZE FOR USERS, NOT DEVICES
    29. 29. 3. MAKE YOUR CONTENT ACCESSIBLE
    30. 30. linkedin.com/in/jonathanbillen jonathan.billen@lbi.com THANK YOU

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