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Top 7 Trends in Social Media Marketing

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According to HubSpot, 84% of B2B marketers today use social media marketing to attract leads and convert them to paying customers, while raising their brand visibility simultaneously. They all have realized the value of social media and consider it a central part of their business strategy.

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Top 7 Trends in Social Media Marketing

  1. 1. TOP 7 TRENDS IN SOCIAL MEDIA MARKETING According to HubSpot, 84% of B2B marketers today use social media marketing to attract leads and convert them to paying customers, while raising their brand visibility simultaneously. They all have realized the value of social media and consider it a central part of their business strategy. S O C I A L M E D I A 1 Quality, not quantity: Offering high­quality, personalized content on social media is one of the key trends that will continue to be popular. 2 Live Video Streaming: The popularity of live streaming indicates a growing curiosity about events happening now and a general boredom with old mediums of content. 3 Chatbots: chatbots are agents created to replicate conversations that customer service agents have with customers. 4 Expiry Dates for Content:  Online content is getting more and more crowded and fighting for readers’ attention, consequently, marketers are coming up with novel ideas to make their content stand out. 5 Consolidation of Social Media:  We have seen Microsoft acquiring LinkedIn, Facebook buying out WhatsApp and Instagram. There is an ongoing trend of consolidation of social media channels that will change the landscape in the coming days. 6 Multifunctional Apps: Social media apps need to include ads for revenue generation purposes. However, when the ads become intrusive and/or irrelevant, there is a danger of the user leaving the app altogether. 7 Changing algorithms for Post Feeds: With changing algorithms, marketers need to rethink their ways of promoting their content on social media. www.digitant.com

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