Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A Visual Guide To Creating The Perfect LinkedIn Company Page


Published on

Whether you're creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered.

From crafting a killer company description to choosing an eye-catching banner image, we'll walk you through the entire process and will reveal some "pro tips" courtesy of LinkedIn.

The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it’s tough to measure results, and the experience for your leads often feels disconnected.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

A Visual Guide To Creating The Perfect LinkedIn Company Page

  2. 2. TABLE OF CONTENTS 1) Company Overview PAGE 2 2) Logo And Banner Image PAGE 3 3) Careers Page PAGE 6 4) Showcase Pages PAGE 7 5) Featured Groups PAGE 9 6) Company Updates PAGE 10 7) Page Analytics PAGE 11 INTRODUCTION Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool. To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks! Created By: Erik Devaney Content Strategist, HubSpot @BardOfBoston
  3. 3. Above: Company overview from LinkedIn’s Company Page Company Overview1 PROTIP “Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.” -- LinkedIn
  4. 4. Above: Kellogg’s Company Page cover image, which highlights recent accomplishments Logo & Banner2 PROTIP “Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.” -- LinkedIn
  5. 5. Above: The Weinstein Company’s cover image, which highlights an upcoming film release Logo & Banner2 (continued)
  6. 6. Above: Apple’s Company Page cover image, which highlights a product feature Logo & Banner2 (continued)
  7. 7. Above: NPR’s Careers Page on LinkedIn, which features an employee video Careers Page3 PROTIP “Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” -- LinkedIn
  8. 8. Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud Showcase Pages4 PROTIP “For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” -- LinkedIn
  9. 9. Above: Examples of Adobe using unique messaging for each of its Showcase Pages Showcase Pages4 (continued)
  10. 10. Above: Sidebar menu showing HubSpot’s Featured Groups Featured Groups5 PROTIP “Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.” -- LinkedIn Click Me!
  11. 11. Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience Company Updates6 PROTIP “Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.” -- LinkedIn
  12. 12. Above: Example Company Page Analytics (note: some data has been hidden) Page Analytics7 PROTIP “Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.” -- LinkedIn
  13. 13. About us Digitant is a dynamic inbound marketing company that has excellence as part of its DNA. We provide consulting, digital branding, lead generation and nurturing, content marketing, sales enabling etc. services. We understand your pain points and create customized solutions for your issues in the shortest time and in the most cost-efficient manner. Free Consultation Contact us for a free demonstration of our products and services. We would be very happy to show you what we can do.