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WTF - What's The Future Impact of Disruptive Technology on Communications?

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Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication

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WTF - What's The Future Impact of Disruptive Technology on Communications?

  1. 1. WTF ?! What’s the Future Impact of Disruptive Technology IABC WORLD CONFERENCE JUNE 16, 2016 #IABC15WTF
  2. 2. Stephenie Rodriguez: @DigitalGodess #ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX CHIEF ENABLING OFFICER/FOUNDER Global nomad. Hyper sharer. Data nut. Whippet owner. Mother. Travel Executive Innovation leader. Thought Leader. Futurist.
  3. 3. DISRUPTION
  4. 4. 01 ME EITHER.
  5. 5. 01 BUZZ WORD TO BUSINESS INSIGHT
  6. 6. DISRUPTION “A disturbance or problem that interrupts an event, activity or process”
  7. 7. 06 “It is the enabler of disruptive innovation. Its manifests as change enabled by digital technologies that occurs at a pace and magnitude that disrupt established ways of value creation, social interaction, doing business, and our way of generally thinking.” - Professor Riemer, UTS Sydney 2013 ”
  8. 8. DISRUPTION
  9. 9. A disruptive technology displaces existing infrastructure.
  10. 10. Connectivity CLOUD THE HUB OF CONSUMER EXPERIENCE Ubiquitous and maturing WIFI IS NEARLY FREE Connectivity is everywhere WE’VE UNPLUGGED Collaboration and information are democratized Social Media Analytics BIG DATA/ANALYTICS 90% of all the data collected has been collected in the past two years. THE AXIS OF RELEVANCE
  11. 11. CONNECTIVITY Mobile Internet Automation of knowledge work Cloud technology Wearable technology 2b smart phones growing by +30% 10 Billion smart communicators 5 Billion ACTIVE social media users Location based services Frictionless payments Increased collaboration Hyper personalization Connected everything growing by 1% Hunger for Shared Experience Lag of Privacy regulations
  12. 12. SOCIAL ENABLES OBSERVATION
  13. 13. SO YOU CAN LOCALISE THE MESSAGE
  14. 14. CONTENT PLAYS A VITAL ROLE.
  15. 15. CONTEXTUAL RELEVANCE
  16. 16. Location Where I am in correlation to what you are trying to convey? Environmental What is happening around me in real life? Social Media Who are your stakeholders? Where do they share? Who do they influence? Behavioral Do I have distinct patterns in my daily life? Historical What have I done in the past that could impact what you want me to do today. Motion/Direction Am I moving towards you or away from you? Fast or Slow? How will you get my attention? CONTEXTUAL INTELLIGENCE
  17. 17. IMMERSIVE EXPERIENCES
  18. 18. More than 2x by 2020!
  19. 19. “The biggest re-imagination of all is people enabled with mobile devices & sensors uploading troves of findable and sharable data.”
  20. 20. THE STAKEHOLDER JOURNEY HAS CHANGED
  21. 21. PS. SHE HAS NEVER HEARD THE WORD “OMNI-CHANNEL”
  22. 22. 18 DIGITAL DRIVES REVENUE
  23. 23. 19 DIGITAL IMPACTS CONVERSIONS
  24. 24. “STORYTAILING”
  25. 25. DESIGN FOR MOBILE FIRST Ensure you work to the limitations of the small screen and embrace rich media INVEST IN PAID MEDIA Leverage low cost digital display to create awareness and bring new eyeballs. USE PROXIMITY TOOLS Deliver relevant and timely messages to the right person when they are in the optimal position to take advantage. USE ANALYTICS Segment your database to align with online visitor profiles Use digital publishing, rich media formats to drive engagement Personalize the UX and Message “CLOSED LOOP” STRATEGY
  26. 26. CASE STUDY: OAKWOOD ASIA PACIFIC HOTELS DIGITAL PUBLISHING
  27. 27. CASE STUDY: KLM
  28. 28. THE FUTURE IS RIGHT NOW!
  29. 29. THE SWEET SOUND OF SUCCESS 16
  30. 30. Overviews can include social activity, web visits, sales data, location data, legacy data, social sentiment, emerging trends etc. In complex organizations, knowledge is power. Data without actionable insight is just trivia. WE CREATE EASY TO READ DASHBOARDS AND GIVE YOUR DATA MEANING
  31. 31. “There is no innovation without failure. Period. – Breene Brown
  32. 32. 39 +61 416089000P Stephenie@mightymediagroup.com.au Need Help? @Digitalgodess Stephenie Rodriguez Chief Enabling Officer Mighty Media Group Pty Ltd

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