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1
The 6 Dirty
Pretty
Secrets about
Digital,
Mobile &
Social Media
01
Stephenie Rodriguez,
Chief Enabling Officer
Mighty Me...
102
Disclaimer: We’re no stranger to your
business.
Some of our favorite clients include….
Innovation and Customer Experie...
1
FOUR CRITICAL ASSUMPTIONS SHAPING
SOCIAL AIRPORT BUSINESS
1
COMMUNICIATION CONTINUES TO REACH FURTHER FASTER
CRITICAL ASSUMPTION #1
1
CRITICAL ASSUMPTION #2
MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.
1
CRITICAL ASSUMPTION #3
THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA.
WE NOW HAVE ACCESS TO MORE INFORMATION...
1
CORE BUSINESS GOALS
WILL ALWAYS REMAIN
CONSTANT.
CRITICAL ASSUMPTION #4
1
Secret 1:
Innovation is Every
Where.
1These were our
1And look at our Children.
1
Secret 2:
You Don’t Own
Your Brand!
1
YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE,
AND YOU SHOULD THINK FURTHER THAN FACEBOOK &
TWITTER.
1
“Looking for a decent
restaurant in Sydney Int’l
Airport”…
1
Secret 3:
Loyalty is Dead!
1
F. I. F. G. A. E Index
1
Advocacy + Intimacy = Relationship
Relationship + Engagement =
Opportunity
1
Secret 4:
Think Differently
About Revenue
0pportunities
1
“He Who
Owns The Data
Rules The
WORLD.”
1
Secret 5:
Digital and mobile can
improve operational
efficiency.
1
If Digital is not a part of your internal
culture you are just faking it!
1
Secret 6:
Your ‘social’
customers expect
more from you than
those who are not.
1
Don’t insult fans by wasting their attention or frustrating
them with your poor execution. Avoid the urge to ‘Use
and Ab...
1
1
The Success Benefit Matrix for Travel
SOCIAL CUSTOMER
SERVICE
BRAND/DESTINATION
AWARENESS
REVENUE
GENERATION
CRISIS MANA...
139
Tweet Me! @Digitalgodess
http://au.linkedin.com/in/digitalgodess
http://www.mightymediagroup.com.au
Skype: StephenieRo...
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The Six Dirty Pretty Secrets of Digital, Mobile and Social Media

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Presented by Stephenie Rodriguez at the FAB Conference in Copenhagen, Denmark in June 2014, this presentation was delivered to CEOs and key decision marketers in travel food and beverage, airport operations, travel retail brands and trade media at the Moodie Report's annual meeting and awards.

Published in: Marketing, Business, Technology

The Six Dirty Pretty Secrets of Digital, Mobile and Social Media

  1. 1. 1 The 6 Dirty Pretty Secrets about Digital, Mobile & Social Media 01 Stephenie Rodriguez, Chief Enabling Officer Mighty Media Group Pty Ltd June 11, 2014 Copenhagen #6DirtySecretsFAB
  2. 2. 102 Disclaimer: We’re no stranger to your business. Some of our favorite clients include…. Innovation and Customer Experience Planning SSP – The Food Travel Experts • Strategic Marketing Advice • Social Media Marketing Campaigns • Business Intelligence Club Med Asia Pacific • Social Media Strategic Advice Strategic Advice for Tender • Social Media Marketing Campaign Planning • Community Management
  3. 3. 1 FOUR CRITICAL ASSUMPTIONS SHAPING SOCIAL AIRPORT BUSINESS
  4. 4. 1 COMMUNICIATION CONTINUES TO REACH FURTHER FASTER CRITICAL ASSUMPTION #1
  5. 5. 1 CRITICAL ASSUMPTION #2 MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.
  6. 6. 1 CRITICAL ASSUMPTION #3 THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA. WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER THAN EVER BEFORE.
  7. 7. 1 CORE BUSINESS GOALS WILL ALWAYS REMAIN CONSTANT. CRITICAL ASSUMPTION #4
  8. 8. 1 Secret 1: Innovation is Every Where.
  9. 9. 1These were our
  10. 10. 1And look at our Children.
  11. 11. 1 Secret 2: You Don’t Own Your Brand!
  12. 12. 1 YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE, AND YOU SHOULD THINK FURTHER THAN FACEBOOK & TWITTER.
  13. 13. 1 “Looking for a decent restaurant in Sydney Int’l Airport”…
  14. 14. 1 Secret 3: Loyalty is Dead!
  15. 15. 1 F. I. F. G. A. E Index
  16. 16. 1 Advocacy + Intimacy = Relationship Relationship + Engagement = Opportunity
  17. 17. 1 Secret 4: Think Differently About Revenue 0pportunities
  18. 18. 1 “He Who Owns The Data Rules The WORLD.”
  19. 19. 1 Secret 5: Digital and mobile can improve operational efficiency.
  20. 20. 1 If Digital is not a part of your internal culture you are just faking it!
  21. 21. 1 Secret 6: Your ‘social’ customers expect more from you than those who are not.
  22. 22. 1 Don’t insult fans by wasting their attention or frustrating them with your poor execution. Avoid the urge to ‘Use and Abuse’ QR codes.
  23. 23. 1
  24. 24. 1 The Success Benefit Matrix for Travel SOCIAL CUSTOMER SERVICE BRAND/DESTINATION AWARENESS REVENUE GENERATION CRISIS MANAGEMENT • SENTIMENT • FEEDBACK • BRAND HEALTH • MARKETING OPTIMIZATION • OPERATIONAL EFFICIENCY • WAYFINDING • BRAND SIGNAL/OFFER EDUCATION • REAL TIME F&B PROMOTION • AUTHORITY • AUTHENTICITY • AGILITY ASQ
  25. 25. 139 Tweet Me! @Digitalgodess http://au.linkedin.com/in/digitalgodess http://www.mightymediagroup.com.au Skype: StephenieRodriguez WhatsApp: +61416089000 VIBER: +61416089000 Instagram: Digitalgodess Connect with me!

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