Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tfwa presentation final1

629 views

Published on

This keynote presentation was delivered by Stephenie Rodriguez at the Marina Bay Sands Exhibition at the TFWA Asia Pacific Conference. The subject of the session was e-Perfect and designed to give tax free retailers and partners insights into how to succeed and save money in the areas of digital, mobile, social and cloud computing.

  • Be the first to comment

  • Be the first to like this

Tfwa presentation final1

  1. 1. Nine Ways To Increase Penetration Through Innovation “WTF - What’s The Future i of Duty Free Retail?” 12 May 2013 – TFWA Singapore
  2. 2. Stephenie Rodriguez @Digitalgodess #WTFTFWA @DigitalGodess on Twitter @Stickidm #9FactorsSMSuccess
  3. 3. MY AGENDA Three Examples of Best Practice Three CRITICAL Elements to Succeed Three Things to Do Tomorrow
  4. 4. “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” – Brian Solis
  5. 5. BE REMARKABLE SERVICE + VALUE!
  6. 6. THINK LIKE A PUBLISHER!
  7. 7. Three Things You Will Need to Succeed
  8. 8. TIME (Dedicated Resources) Treat social media channels as digital store fronts -customers will expect a CONSISTENT EXPERIENCE.be as good, if not better thanin real life.
  9. 9. TALENT - Expertise and Experience The Hostess
  10. 10. TECHNOLOGY REPUTATION MANAGEMENT TOOLS CUSTOM BUILT MOBILE APPS SOCIAL MEDIA MARKETING PLATFORM
  11. 11. Three Things To Do Tomorrow
  12. 12. Align Your BUSINESS Goals
  13. 13. Foster a Culture of Collaboration! VS
  14. 14. Have a Converged Media strategy that brings people to and through the Audience Sales Funnel! Converged Media Sow Many Seeds!
  15. 15. 9 WAYS TO INCREASE REVENUE Have a Plan DO REMARKABLE Think like a Publisher ResourceYour Presence (DIGITAL POP UP STORES) SEEK PROFESSIONAL HELP USE POWER TOOLS Define Social Business Goals Foster Collaboration Connect The Dots (Earned, Owned and Paid)
  16. 16. What is the Future of Business? “Digital Marketing activities without analytics is like driving a car with no odometer, speedometer, petrol gauge or seatbelt with no windows or mirrors.”
  17. 17. GEN C’s are not bound by age or defined by income. They do not use traditional means to make decisions. They unite based on interest and behavior. Generation C – The Connected
  18. 18. By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.” - Confucius
  19. 19. Have A Question? stephenie.rodriguez @ stickidigitalmedia.com.au @DigitalGodess DigitalGodess

×