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Social media policy and planning

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Discover the four main things to manage risk and deliver results from your social media activity.
Covers the importance of listening, developing a social media plan, protecting staff and your organisation with a social media policy, and how to deliver results in a risk-averse environment.

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Social media policy and planning

  1. 1. Social Media: Delivering Results & Reducing Risk DARREN WHITELAW Twitter: #gov2vic Victoria Online Seminar Series Unless indicated otherwise, presentation is licensed by @ darrenwhitelaw :
  2. 2. @DarrenWhitelaw.
  3. 4. Public policy is getting more complex. Image by Patrick Moore
  4. 5. Social media is booming Image by Colin Adamson
  5. 6. For many, it’s all thanks to…
  6. 8. Most trusted sources (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
  7. 9. Something has to give
  8. 10. <ul><li>“ People are no longer interested in their 15 minutes of fame, its now 15 mb of fame” </li></ul><ul><li>Martin Hoffman former CEO of Ninemsn </li></ul>
  9. 11. More than a campaign, it’s a commitment @bryonycole
  10. 12. But before you jump in, where are you on the social media maturity scale? Source: Jason Davey Bullseye Digital
  11. 13. Listening to what people are saying is critical…
  12. 21. But it’s not all just about hearing bad news
  13. 23. (cc  @justice_vic ) Working with Children check was 90% done (almost 11 weeks), lodged an Employ instead, and it will restart and take another 12 weeks. What a stupid system…
  14. 24. @ deonwentworth Deon - thx for your feedback. Don't know right now what happened or why it's like that - but will have someone look into ^D
  15. 25. @deonwentworth Simple answer: starts over when changing categ. - makes extra sure no charges after applying. Annoying yes, but we err on side of extra protection for kids. ^D
  16. 26. #goodjob @ justice_vic for not giving up on customer enquiries and following through right to the end
  17. 28. Tip #1: Grow bigger ears!
  18. 29. Who said there’s no such thing as a free lunch?
  19. 30. And there’s plenty of paid services too… Looking Glass
  20. 31. MONITORING SERVICES What they’re saying — alcohol and street violence
  21. 32. MONITORING SERVICES Who’s saying it
  22. 33. DOJ- ALCOHOL & STREET VIOLENCE Where they’re saying it FireReady
  23. 34. DOJ- ALCOHOL & STREET VIOLENCE Explore spikes to uncover insights FireReady
  24. 35. Influence
  25. 36. Dashboard
  26. 37. But it can be a bit like black magic Image by Arbron
  27. 38. There’s plenty of difference between the offerings Social Media Monitoring Tools 2010 Review , Fresh Networks
  28. 39. And not all products count the same Social Media Monitoring Tools 2010 Review , Fresh Networks
  29. 40. Different tools give different results Social Media Monitoring Tools 2010 Review , Fresh Networks
  30. 41. Really easy for brands… Image by Terry Johnson
  31. 42. … but much harder for issues
  32. 43. There is no substitute for humans.
  33. 44. But you also need to minimise risk…
  34. 45. Tip #2: Protect with a policy
  35. 46. I hate my boss and work sucks Everyone around me are a bunch of total fools I wanna kill my co-workers I am surrounded by incompetence and insanity! I just found out the greatest secret… How’s this for a massive scandal… F%*@! I really %#+*&^% these @!&%%$ Who cares?
  36. 47. I hate my boss and work sucks Everyone around me are a bunch of total fools I wanna kill my co-workers I am surrounded by incompetence and insanity! I just found out the greatest secret… How’s this for a massive scandal… F%*@! I really %#+*&^% these @!&%%$ Hey everyone! I’m Darren Whitelaw and I work for the Department of Justice .
  37. 50. “ ADF launches investigations into soldiers’ racist taunts” “ Race slurs: diggers to face probes” “ Smith apologises for racism scandal” 25 March 2011
  38. 51. A policy on social media not only protects you, but your staff as well <ul><li>Give staff permission to participate, and they’ll take ownership </li></ul><ul><li>Explain what TO do online, not what NOT to do </li></ul><ul><li>Your eyes and ears </li></ul><ul><li>Permission to take work home, and bring their life to work </li></ul><ul><li>Plenty of recourses available online . </li></ul>
  39. 52. <ul><li>Watch the video on YouTube </li></ul>
  40. 53. Involve staff
  41. 54. Make it public
  42. 55. So how do you get all of this off the ground?
  43. 56. Tip #3: Have a plan
  44. 57. It’s all about the three Rs… and three Ws Research Risk Resources Why Who Where
  45. 58. It’s all about the three Rs… and three Ws Research Resources Risk Who Where Why
  46. 59. So a final piece of advice…
  47. 60. Tip #4:
  48. 61. Try things out and see what works…
  49. 62. Strategy is good. Doing is better. - Geoff Ross (Big Thinker, Innovator and Entrepreneur)
  50. 64. Jump on in… the water’s fine!
  51. 65. Whew! That’s it… questions?
  52. 67. Re-using this presentation? The fine print… <ul><li>Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Attribution Share Alike 3.0 Australia Licence . </li></ul><ul><li>Put simply, this means: </li></ul><ul><ul><li>You are free to share, copy and distribute this work </li></ul></ul><ul><ul><li>You can remix and adapt this work </li></ul></ul><ul><li>Under the following conditions </li></ul><ul><ul><li>You must attribute the work to the author: </li></ul></ul><ul><ul><ul><li>Eg Darren Whitelaw (links to http://twitter.com/darrenwhitelaw) </li></ul></ul></ul><ul><ul><li>You must share alike – so if you alter or build upon this work you have to keep these same conditions </li></ul></ul><ul><li>Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer. Products mentioned do not imply official endorsement. </li></ul>

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