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Digital Strategy Canvas | Metodologia de Estratégia Digital

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Digital Strategy Canvas é uma metodologia para estratégia digital de marcas baseada no Business Model Canvas. Criada por Leandro Ogalha pela consultoria DigitalPlanners.Org.

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Digital Strategy Canvas | Metodologia de Estratégia Digital

  1. 1. Digital Strategy Canvas Metodologias para Estratégia Digital de Marcas
  2. 2. Antes de tudo, no que acreditamos?
  3. 3. conectar pessoas com as marcas.
  4. 4. imaginar mudanças em grande escala.
  5. 5. mudar os negócios e empresas.
  6. 6. entendemos pessoas enxergamos cenários definimos caminhos direcionamos a comunicação garantimos a execução mensuramos e aperfeiçoamos geramos resultados efetivos o que fazemos?
  7. 7. aestratégiadigital metodologiaseferramentas
  8. 8. Digital Strategy Canvas mídia atividades índicesde performance posicionamento público-alvo começar aqui canais soluções investimento métricas Criado por Leandro Ogalha pela consultoria DigitalPlanners.Org - Inspirado no Business Model Canvas – Direitos de Atribuição Compartilhada Igual (CC BY-AS)
  9. 9. consumidor canais conteúdo C3 mídia métricas melhorias M3+
  10. 10. Etnografia Netnografia
  11. 11. visualizar características principais do público-alvo personas diytoolkit.org
  12. 12. desenvolvimento de produto product thinking arquiteturadeinformacao.com
  13. 13. mínimo produto viável lean startupMPV é concebido para responder questões sobre o design do produto e questões técnicas com objetivo de testar hipóteses fundamentais do negócio 3 características principais: valor suficiente para que as pessoas comecem a utilizá-lo demonstra benefícios suficientes para reter os usuários iniciais fornece um ciclo de feedback para orientar o desenvolvimento futuro 1 2 3 theleanstartup.com
  14. 14. human centered design product thinking designkit.org
  15. 15. consumer baromether o Barômetro do Consumidor é uma ferramenta para ajudar você a compreender como as pessoas usam a Internet em todo o mundo. consumerbarometer.com
  16. 16. google trends pesquisar, comprara e analisar os termos mais buscados na internet por categoria, região e interesse google.com/trends
  17. 17. insight hackaton Unir pessoas para discutir e criar ideias inovadoras em tempo recorde
  18. 18. as 3 principais ferramentas do estrategista
  19. 19. ouvir
  20. 20. pensar
  21. 21. executar
  22. 22. obrigado! digitalplanners.org ogalha.com Agradecimentos: direçãodearte: StephanRocha /digitalplanners /digitalplanners.org

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