The Like Economy – Two Day Seminar
1. Overview & Facebook strategy
a. Social media- fb vin google rock
b. What if the inte...
i. Issues with analytics
t. The power of mindshare
u. Red ocean vs blue ocean
v. Dissatisfaction drives results
w. ROI of ...
b. targeting
i. targeting groups
ii. testing targeting first
iii. precise vs topic
iv. broad categories
v. jobs
vi. workpl...
e. Workshop time to do ads and posts and get feedback
i. Also, at end of first day, suggest they do ads that evening so we...
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Digital marketing arts academy - Brian Carter - Outline of seminar

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Digital marketing arts academy - Brian Carter - Outline of seminar

  1. 1. The Like Economy – Two Day Seminar 1. Overview & Facebook strategy a. Social media- fb vin google rock b. What if the internet was high school (does this translate to Jordanian culture?) c. Like economy Chapter 1 – the power of likes d. Social media success stories i. Old spice ii. Samsung iii. Speakers club iv. Attorney v. Restaurant vi. Superhero stuff e. Edgerank (the newsfeed algorithm) f. Tabs vs newsfeed g. AIDA i. Attention economy ii. Why is Facebook marketing is so hard h. Search vs social sales funnel i. 7 parts of social media plan j. 5 facebook strategies for profits k. 5 requirements for facebook profits l. 5 principles for social media revenue m. Selling the dream n. Budgeting and costs i. Costs of organic social media ii. Allocating ad spends o. Facebookize i. PediaCare ii. Social Media Keynote Speaker iii. Pridestaff iv. Rx Relief p. Who is your audience? i. Why search keywords are relevant ii. Audience analysis q. The scientific method and scientific marketing i. Multivariate ii. Always learning r. ROI and owned media i. Cost per email vs fan ii. Fb fans 3.5x more likely to buy s. Geeks & huge amounts of data
  2. 2. i. Issues with analytics t. The power of mindshare u. Red ocean vs blue ocean v. Dissatisfaction drives results w. ROI of networking? x. Perpetual promotion machine y. Content marketing z. Thought leadership aa. B2C vs B2B i. B2b sales funnel ii. Infographics iii. White paper landing page iv. Ebooks v. Fb b2b and the c-suite vi. Making b2b more exciting 2. Facebook Posts a. actions b. visibility c. insights d. funnel collapse syndrome e. david vs goliath f. 3 elements of perfect fb post g. Curation h. 50-30-20 posting rule i. getting more likes, comments, shares j. contagious content i. 4 don’t’s ii. 6 do’s iii. memes iv. captioning k. 20% rule l. B2C VS B2B posts m. Fuel for sm is novelty n. Creativity is 3. Facebook ads a. purposes of ads i. fan growth 1. ideal fans 2. no brainer ad copy ii. post promotion iii. website traffic iv. lead gen v. ecommerce vi. 12 types of ads
  3. 3. b. targeting i. targeting groups ii. testing targeting first iii. precise vs topic iv. broad categories v. jobs vi. workplace c. creative i. multiple images ii. ideas from facebookize d. bidding options e. campaign organization f. naming convention i. recommended format ii. organizing target groups iii. sponsored stories g. analysis i. which creative does best? ii. Which targets do best? iii. Which combinations did you miss? h. power editor i. basics- downloading/uploading ii. power options 1. mobile vs newsfeed 2. conversion specs 3. custom audiences a. email b. uid iii. reorganizing campaigns and ads iv. promoting dark posts i. fbx retargeting 4. Facebook groups a. strengths and weaknesses b. business applications 5. Post promotion ads a. latest post b. best posts - outliers c. posts you can’t promote d. photo views vs like comment share click 6. Putting it all together a. infinigraph lead gen b. zurvita? Fb groups? c. Afg examples d. Pridestaff
  4. 4. e. Workshop time to do ads and posts and get feedback i. Also, at end of first day, suggest they do ads that evening so we have data to review at end of second day

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