How to Build a Great Brand Using Social Media
The new consumer: how to create a killer social media strategy to increase engagement with your brand.
How to use content to generate revenue and brand loyalty.
Using social media analytics to optimize your social channels.
Customizing your message for each social network.
The 5 Elements of Successful Digital Marketing Campaigns -
Key metrics to measure campaign performance.
Why strategy comes before tactics.
How brands can differentiate in highly competitive industries.
Turning ideas into action: a step-by-step system.
Getting all the stakeholders on the same page to maximize ROI.
Stop Shooting in the Dark: Leveraging Web Analytics to Make Smarter Business Decisions
Attribution modeling: Tracking the ROI of all your marketing channels by replacing last-click attribution with a more accurate attribution model.
Data-driven web design: Using analytics data to sculpt your website architecture and increase conversion rates.
Content grouping: Understanding what pages and sections of your site are generating conversions.
Advanced analytics reporting: Creating visitor profiles to understand why some people are leaving your website and others are buying from you.
ROI analysis: Using advanced segmentation to understand what marketing efforts are working for you and where your marketing budget is being wasted.