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30+ lessons from 12 leading intranet homepages

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30+ lessons from 12 leading intranet homepages

  1. 1. @dwg www.digitalworkplacegroup.com 1 30+ lessons from 12 leading intranet homepages
  2. 2. @dwg www.digitalworkplacegroup.com From Digital Workplace 24 2 The following 12 homepages are from intranets shown on Digital Workplace 24, a global virtual conference that took place on May 20th and 21st, 2015.
  3. 3. @dwg www.digitalworkplacegroup.com From Digital Workplace 24 3 The following 12 homepages are from intranets shown on Digital Workplace 24, a global virtual conference that took place on May 20th and 21st, 2015. Digital Workplace 24 is a production of the Digital Workplace Group (DWG).
  4. 4. @dwg www.digitalworkplacegroup.com Digital Workplace Group (DWG) Independent expertise for intranet and digital workplace success 4 Member Forum Consulting Services
  5. 5. @dwg www.digitalworkplacegroup.com 5 #1:
  6. 6. @dwg www.digitalworkplacegroup.com Adidas Group homepage 6
  7. 7. @dwg www.digitalworkplacegroup.com Adidas Group – what people said 7
  8. 8. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 8 Overall the homepage offers a very personal, relevant experience with a balance of news, productivity and social content
  9. 9. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 9 Homepage news carousel looks modern, but missing key usability features
  10. 10. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 10 Clean, rich social feed, athough takes up a lot of space without showing much
  11. 11. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 11 Action-oriented “App” concept very interesting; bundles some content in place of having a global navigation
  12. 12. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 12 Quick access to workspaces; social not separated from the main intranet
  13. 13. @dwg www.digitalworkplacegroup.com 13 #2:
  14. 14. @dwg www.digitalworkplacegroup.com Adobe homepage 14
  15. 15. @dwg www.digitalworkplacegroup.com Adobe – what people said 15
  16. 16. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 16 Rich, varied content
  17. 17. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 17 Highly usable news carousel: clear visual signals and provides users with control
  18. 18. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 18 Rich, task-based, personalized links make homepage about action-oriented productivity
  19. 19. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 19 Social stream shows below the fold; but no interaction available and no stream scoping options
  20. 20. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 20 Local (personalized) events list plus global office closures
  21. 21. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 21 Social good campaign highlighted on homepage
  22. 22. @dwg www.digitalworkplacegroup.com 22 #3:
  23. 23. @dwg www.digitalworkplacegroup.com American Express homepage 23
  24. 24. @dwg www.digitalworkplacegroup.com AmEx – what people said 24
  25. 25. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 25 Clean, boxy, modern design
  26. 26. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 26 Links to key user tasks presented with app-like iconography
  27. 27. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 27 World clock
  28. 28. @dwg www.digitalworkplacegroup.com 28 #4:
  29. 29. @dwg www.digitalworkplacegroup.com Arup homepage 29
  30. 30. @dwg www.digitalworkplacegroup.com Arup – what people said 30
  31. 31. @dwg www.digitalworkplacegroup.com Arup – noteworthy 31 NOTE: Arup is almost done moving to a new intranet design and leaving this one behind. But the new site was not ready for a live tour on Digital Workplace 24.
  32. 32. @dwg www.digitalworkplacegroup.com Arup – noteworthy 32 Text-heavy with a lot of links, but also task focused with many tools just one click away
  33. 33. @dwg www.digitalworkplacegroup.com Arup – noteworthy 33 Personalized social content a big plus, but doesn’t look/feel social
  34. 34. @dwg www.digitalworkplacegroup.com Arup – noteworthy 34 Personalized, customizable task and link lists, but inconsistent, not clearly differentiated
  35. 35. @dwg www.digitalworkplacegroup.com 35 #5:
  36. 36. @dwg www.digitalworkplacegroup.com Coca-Cola Enterprises (CCE) homepage 36
  37. 37. @dwg www.digitalworkplacegroup.com CCE – what people said 37
  38. 38. @dwg www.digitalworkplacegroup.com CCE – noteworthy 38 Interesting approach to quick links with section for immediate, personalized tasks
  39. 39. @dwg www.digitalworkplacegroup.com CCE – noteworthy 39 Personalized integration with LMS (learning management system)
  40. 40. @dwg www.digitalworkplacegroup.com 40 #6:
  41. 41. @dwg www.digitalworkplacegroup.com Electrolux homepage 41
  42. 42. @dwg www.digitalworkplacegroup.com Electrolux – what people said 42
  43. 43. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 43 Extensive banner space could be overwhelming
  44. 44. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 44 Social stream with status update box and “Edit profile” link
  45. 45. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 45 Links to different countries’ news are easy to access
  46. 46. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 46 Top bar includes notifications, time zone selector and language selector
  47. 47. @dwg www.digitalworkplacegroup.com 47 #7:
  48. 48. @dwg www.digitalworkplacegroup.com EY homepage 48
  49. 49. @dwg www.digitalworkplacegroup.com EY – what people said 49
  50. 50. @dwg www.digitalworkplacegroup.com EY – noteworthy 50 Personalized list of time-sensitive tasks
  51. 51. @dwg www.digitalworkplacegroup.com EY – noteworthy 51 Search scope selector
  52. 52. @dwg www.digitalworkplacegroup.com 52 #8:
  53. 53. @dwg www.digitalworkplacegroup.com Genentech homepage 53
  54. 54. @dwg www.digitalworkplacegroup.com Genentech – what people said 54
  55. 55. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 55 Not “quick links” but “Express menus” that open groups of categorized links
  56. 56. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 56 Clean news carousel design, but missing key usability features
  57. 57. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 57 Comments & ratings take centre stage
  58. 58. @dwg www.digitalworkplacegroup.com 58 #9:
  59. 59. @dwg www.digitalworkplacegroup.com IKEA homepage 59
  60. 60. @dwg www.digitalworkplacegroup.com IKEA – what people said 60
  61. 61. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 61 Personalized links & customizable links
  62. 62. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 62 Simple design, with clever, understated brand tie-in
  63. 63. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 63 Use of everyday language alongside branded tools
  64. 64. @dwg www.digitalworkplacegroup.com 64 #10:
  65. 65. @dwg www.digitalworkplacegroup.com Mayo Clinic homepage 65
  66. 66. @dwg www.digitalworkplacegroup.com Mayo Clinic – what people said 66
  67. 67. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 67 Simple, well-designed news carousel
  68. 68. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 68 Task-oriented menu has no heading/label, e.g. for “quick links”
  69. 69. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 69 Status dashboard shows critical, real-time business intelligence (BI)
  70. 70. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 70 Links to role-based intranet sites for various locations
  71. 71. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 71 Search scoping options based on common categories of search, not content repositories
  72. 72. @dwg www.digitalworkplacegroup.com 72 #11:
  73. 73. @dwg www.digitalworkplacegroup.com Sprint homepage 73
  74. 74. @dwg www.digitalworkplacegroup.com Sprint – what people said 74
  75. 75. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 75 Clean, rich design
  76. 76. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 76 Well-designed news carousel includes key usability features
  77. 77. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 77 Tabbed lists of links allow more links in same space; links not listed alphabetically
  78. 78. @dwg www.digitalworkplacegroup.com 78 #12:
  79. 79. @dwg www.digitalworkplacegroup.com Unisys homepage 79
  80. 80. @dwg www.digitalworkplacegroup.com Unisys – what people said 80
  81. 81. @dwg www.digitalworkplacegroup.com Unisys – noteworthy 81 Sparse intranet design very different from a separate social platform with high adoption levels and mature features
  82. 82. @dwg www.digitalworkplacegroup.com Unisys – noteworthy 82 Sparse intranet design very different from a separate social platform with high adoption levels and mature features Raises the question of the importance of functionality and organizational culture versus “beauty” and aesthetics
  83. 83. @dwg www.digitalworkplacegroup.com Key trends among the 12 intranets 83 • Modern design: boxy, clean • News carousels • Social streams • Personalization (news, links, tasks) • App-like visual design for task lists • Balancing news content with productivity tools • Search scoping • User research/user personas
  84. 84. @dwg www.digitalworkplacegroup.com More from DWG 84 Explore DWG membership http://digitalworkplacegroup.com/membership/
  85. 85. The end

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