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30+ lessons from 12 leading intranet homepages

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This slideshow analyzes 12 intranet homepages shown on Digital Workplace 24 in May of 2015. The Analysis looks at industry best practices and key trends, presenting rich annotated intranet screenshots.

Published in: Technology

30+ lessons from 12 leading intranet homepages

  1. 1. @dwg www.digitalworkplacegroup.com 1 30+ lessons from 12 leading intranet homepages
  2. 2. @dwg www.digitalworkplacegroup.com From Digital Workplace 24 2 The following 12 homepages are from intranets shown on Digital Workplace 24, a global virtual conference that took place on May 20th and 21st, 2015.
  3. 3. @dwg www.digitalworkplacegroup.com From Digital Workplace 24 3 The following 12 homepages are from intranets shown on Digital Workplace 24, a global virtual conference that took place on May 20th and 21st, 2015. Digital Workplace 24 is a production of the Digital Workplace Group (DWG).
  4. 4. @dwg www.digitalworkplacegroup.com Digital Workplace Group (DWG) Independent expertise for intranet and digital workplace success 4 Member Forum Consulting Services
  5. 5. @dwg www.digitalworkplacegroup.com 5 #1:
  6. 6. @dwg www.digitalworkplacegroup.com Adidas Group homepage 6
  7. 7. @dwg www.digitalworkplacegroup.com Adidas Group – what people said 7
  8. 8. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 8 Overall the homepage offers a very personal, relevant experience with a balance of news, productivity and social content
  9. 9. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 9 Homepage news carousel looks modern, but missing key usability features
  10. 10. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 10 Clean, rich social feed, athough takes up a lot of space without showing much
  11. 11. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 11 Action-oriented “App” concept very interesting; bundles some content in place of having a global navigation
  12. 12. @dwg www.digitalworkplacegroup.com Adidas Group – noteworthy 12 Quick access to workspaces; social not separated from the main intranet
  13. 13. @dwg www.digitalworkplacegroup.com 13 #2:
  14. 14. @dwg www.digitalworkplacegroup.com Adobe homepage 14
  15. 15. @dwg www.digitalworkplacegroup.com Adobe – what people said 15
  16. 16. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 16 Rich, varied content
  17. 17. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 17 Highly usable news carousel: clear visual signals and provides users with control
  18. 18. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 18 Rich, task-based, personalized links make homepage about action-oriented productivity
  19. 19. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 19 Social stream shows below the fold; but no interaction available and no stream scoping options
  20. 20. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 20 Local (personalized) events list plus global office closures
  21. 21. @dwg www.digitalworkplacegroup.com Adobe – noteworthy 21 Social good campaign highlighted on homepage
  22. 22. @dwg www.digitalworkplacegroup.com 22 #3:
  23. 23. @dwg www.digitalworkplacegroup.com American Express homepage 23
  24. 24. @dwg www.digitalworkplacegroup.com AmEx – what people said 24
  25. 25. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 25 Clean, boxy, modern design
  26. 26. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 26 Links to key user tasks presented with app-like iconography
  27. 27. @dwg www.digitalworkplacegroup.com AmEx – noteworthy 27 World clock
  28. 28. @dwg www.digitalworkplacegroup.com 28 #4:
  29. 29. @dwg www.digitalworkplacegroup.com Arup homepage 29
  30. 30. @dwg www.digitalworkplacegroup.com Arup – what people said 30
  31. 31. @dwg www.digitalworkplacegroup.com Arup – noteworthy 31 NOTE: Arup is almost done moving to a new intranet design and leaving this one behind. But the new site was not ready for a live tour on Digital Workplace 24.
  32. 32. @dwg www.digitalworkplacegroup.com Arup – noteworthy 32 Text-heavy with a lot of links, but also task focused with many tools just one click away
  33. 33. @dwg www.digitalworkplacegroup.com Arup – noteworthy 33 Personalized social content a big plus, but doesn’t look/feel social
  34. 34. @dwg www.digitalworkplacegroup.com Arup – noteworthy 34 Personalized, customizable task and link lists, but inconsistent, not clearly differentiated
  35. 35. @dwg www.digitalworkplacegroup.com 35 #5:
  36. 36. @dwg www.digitalworkplacegroup.com Coca-Cola Enterprises (CCE) homepage 36
  37. 37. @dwg www.digitalworkplacegroup.com CCE – what people said 37
  38. 38. @dwg www.digitalworkplacegroup.com CCE – noteworthy 38 Interesting approach to quick links with section for immediate, personalized tasks
  39. 39. @dwg www.digitalworkplacegroup.com CCE – noteworthy 39 Personalized integration with LMS (learning management system)
  40. 40. @dwg www.digitalworkplacegroup.com 40 #6:
  41. 41. @dwg www.digitalworkplacegroup.com Electrolux homepage 41
  42. 42. @dwg www.digitalworkplacegroup.com Electrolux – what people said 42
  43. 43. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 43 Extensive banner space could be overwhelming
  44. 44. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 44 Social stream with status update box and “Edit profile” link
  45. 45. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 45 Links to different countries’ news are easy to access
  46. 46. @dwg www.digitalworkplacegroup.com Electrolux – noteworthy 46 Top bar includes notifications, time zone selector and language selector
  47. 47. @dwg www.digitalworkplacegroup.com 47 #7:
  48. 48. @dwg www.digitalworkplacegroup.com EY homepage 48
  49. 49. @dwg www.digitalworkplacegroup.com EY – what people said 49
  50. 50. @dwg www.digitalworkplacegroup.com EY – noteworthy 50 Personalized list of time-sensitive tasks
  51. 51. @dwg www.digitalworkplacegroup.com EY – noteworthy 51 Search scope selector
  52. 52. @dwg www.digitalworkplacegroup.com 52 #8:
  53. 53. @dwg www.digitalworkplacegroup.com Genentech homepage 53
  54. 54. @dwg www.digitalworkplacegroup.com Genentech – what people said 54
  55. 55. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 55 Not “quick links” but “Express menus” that open groups of categorized links
  56. 56. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 56 Clean news carousel design, but missing key usability features
  57. 57. @dwg www.digitalworkplacegroup.com Genentech – noteworthy 57 Comments & ratings take centre stage
  58. 58. @dwg www.digitalworkplacegroup.com 58 #9:
  59. 59. @dwg www.digitalworkplacegroup.com IKEA homepage 59
  60. 60. @dwg www.digitalworkplacegroup.com IKEA – what people said 60
  61. 61. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 61 Personalized links & customizable links
  62. 62. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 62 Simple design, with clever, understated brand tie-in
  63. 63. @dwg www.digitalworkplacegroup.com IKEA – noteworthy 63 Use of everyday language alongside branded tools
  64. 64. @dwg www.digitalworkplacegroup.com 64 #10:
  65. 65. @dwg www.digitalworkplacegroup.com Mayo Clinic homepage 65
  66. 66. @dwg www.digitalworkplacegroup.com Mayo Clinic – what people said 66
  67. 67. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 67 Simple, well-designed news carousel
  68. 68. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 68 Task-oriented menu has no heading/label, e.g. for “quick links”
  69. 69. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 69 Status dashboard shows critical, real-time business intelligence (BI)
  70. 70. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 70 Links to role-based intranet sites for various locations
  71. 71. @dwg www.digitalworkplacegroup.com Mayo Clinic – noteworthy 71 Search scoping options based on common categories of search, not content repositories
  72. 72. @dwg www.digitalworkplacegroup.com 72 #11:
  73. 73. @dwg www.digitalworkplacegroup.com Sprint homepage 73
  74. 74. @dwg www.digitalworkplacegroup.com Sprint – what people said 74
  75. 75. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 75 Clean, rich design
  76. 76. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 76 Well-designed news carousel includes key usability features
  77. 77. @dwg www.digitalworkplacegroup.com Sprint – noteworthy 77 Tabbed lists of links allow more links in same space; links not listed alphabetically
  78. 78. @dwg www.digitalworkplacegroup.com 78 #12:
  79. 79. @dwg www.digitalworkplacegroup.com Unisys homepage 79
  80. 80. @dwg www.digitalworkplacegroup.com Unisys – what people said 80
  81. 81. @dwg www.digitalworkplacegroup.com Unisys – noteworthy 81 Sparse intranet design very different from a separate social platform with high adoption levels and mature features
  82. 82. @dwg www.digitalworkplacegroup.com Unisys – noteworthy 82 Sparse intranet design very different from a separate social platform with high adoption levels and mature features Raises the question of the importance of functionality and organizational culture versus “beauty” and aesthetics
  83. 83. @dwg www.digitalworkplacegroup.com Key trends among the 12 intranets 83 • Modern design: boxy, clean • News carousels • Social streams • Personalization (news, links, tasks) • App-like visual design for task lists • Balancing news content with productivity tools • Search scoping • User research/user personas
  84. 84. @dwg www.digitalworkplacegroup.com More from DWG 84 Explore DWG membership http://digitalworkplacegroup.com/membership/
  85. 85. The end

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