It's a Mobile World - April 2013

306 views

Published on

Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet.

We have produced a new infographic highlighting this exceptional activity.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
306
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

It's a Mobile World - April 2013

  1. 1. IT’S A MOBILE WORLD An m-commerce infographic, brought to you by Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet. Additionally, advertisers are capitalising on this growth trend by providing their visitors with mobile optimised sites. Our second mobile commerce infographic looks at the growth in m-commerce and the trends that have been driving this. increased significantly and 1 201 201 Smartphone penetration has 48% tablet adoption has gathered pace 3 64% * 29% of UK adults now own a tablet 2 We have been monitoring mobile activity across the network for the past two years. In this time we have seen phenomenal growth : Share of total network traffic through mobile devices has risen from 2% to 21% with handsets only from 1.8% to 12.5% Share of total network sales through mobile devices has risen from 2% to 14% with handset only from 1.5% to 6% Advertisers have developed their mobile offering by optimising sites and adding affiliate tracking, however conversion rates through mobile devices still lag behind desktops and tablets DESKTOP COMPUTER 2.7% 6.4% 6% 3% A mobile optimised experience has led to significant improvements in conversion rates through mobile handsets across a number of sectors website sector Gifts 5.3% conversion 1.3% conversion Footwear 3.2% conversion 1.1% conversion Travel 5.8% conversion 0.8% conversion Additionally, a mobile optimised site has led to higher average order values compared to landing on the desktop site through a mobile handset website sector Department Store 8.3% higher Footwear Advertiser 12% higher Consumers are transacting through mobile handsets for a wide range of products. The most popular sectors include Group Buying 19.4% Clothing 6% Travel 6.3% Department Stores 5% Electricals 8.3% A wide range of publisher types are generating sales through mobile handsets. Editorial content saw the most sales at 6.6%, followed by email at 5.7%, and voucher codes at 5.1% and cashback with 3.4%. With email increasingly being picked up on the move, Ve Interactive, a publisher retargeting consumers who have abandoned their baskets, has seen impressive results: ert adv iser A ert adv iser 16.5% through handsets B ert adv iser 20.8% through handsets C 14.8% through handsets The iPhone has traditionally been the dominant handset behind driving m-commerce growth but Android is growing at a faster rate across the network. Traffic Increase 211% Sales increase Jan 2012 comparison 170% Traffic Increase 302% Sales Increase 384% Jan 2012 comparison iPhone Growth Rate Jan 2012 - March 2013 Android Growth Rate Jan 2012 - March 2013 M-Commerce is only getting more popular In 2012 we tracked over 2.4 million transactions from mobile devices. That’s up 210% on the 785,435 we tracked in 2011. Handsets Between 2011 - 2012 the revenue Tablets for our advertisers driven through handsets and mobiles doubled. Judging by current trends we’re predicting both handset and tablet revenues to triple 2012’s figures. 2011 2012 2013 (Predicted) So far in 2013 we have already generated almost half of the sales through mobile devices that were generated in the whole of 2012 March saw us record our one millionth sale through a mobile device in 2013. It took us until August to reach this milestone last year Remember, if you have a mobile optimised site, it is essential that affiliate tracking is added. If you would like to speak to someone about your mobile strategy or would like to receive our regular mobile updates please contact strategy@affiliatewindow.com 1. http://www.comscore.com/Insights/Press_Releases/2012/12/EU5_Smartphone_Penetration_Reaches_55_Percent_in_October_2012 (Most recent data available) 2. http://www.newsworks.org.uk/Platforms/tablet-research/12578

×