How to Use Content Marketing to Build YourBrand, Your Business, and    Your Bottom Line                        By Marcus S...
@TheSalesLion
@DigitalSherpas   #ContentFTW   @TheSalesLion
This was me…
Who is the exception?          • B2B          • B2C         • Local       • National       • Product        • Service
They ask                  You answer@DigitalSherpas                @TheSalesLion
The most populardigital marketing            MULCmodel in the worldtoday.             H
Price                     Problems                  Comparisons/Vs.                     The Best                     Revie...
$1,700,000.00                   ROI anyone?@DigitalSherpas       #ContentFTW   @TheSalesLion
You don’t want a fiberglass pool!   (problems)
In Google We Trust
The Power ofVersus andComparisons
The Power of “The Best,” Awards, and Reviews
#1 in the world…all becausewe bothered to answerevery…single…question.                              @TheSalesLion
30@DigitalSherpas   #ContentFTW   @TheSalesLion
We have no idea how much        information viewers will        consume on our websites        until we give it to them. N...
Content is the greatest         sales tool in the world.                 Period.@DigitalSherpas   #ContentFTW   @TheSalesL...
Get the book. It’s awesome. It’s free. It will               change your life.www.TheSalesLion.com         Marcus1@thesale...
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line
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  • Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line

    1. 1. How to Use Content Marketing to Build YourBrand, Your Business, and Your Bottom Line By Marcus Sheridan, www.TheSalesLion.com @TheSalesLion #ContentFTW
    2. 2. @TheSalesLion
    3. 3. @DigitalSherpas #ContentFTW @TheSalesLion
    4. 4. This was me…
    5. 5. Who is the exception? • B2B • B2C • Local • National • Product • Service
    6. 6. They ask You answer@DigitalSherpas @TheSalesLion
    7. 7. The most populardigital marketing MULCmodel in the worldtoday. H
    8. 8. Price Problems Comparisons/Vs. The Best Reviews@DigitalSherpas #ContentFTW @TheSalesLion
    9. 9. $1,700,000.00 ROI anyone?@DigitalSherpas #ContentFTW @TheSalesLion
    10. 10. You don’t want a fiberglass pool! (problems)
    11. 11. In Google We Trust
    12. 12. The Power ofVersus andComparisons
    13. 13. The Power of “The Best,” Awards, and Reviews
    14. 14. #1 in the world…all becausewe bothered to answerevery…single…question. @TheSalesLion
    15. 15. 30@DigitalSherpas #ContentFTW @TheSalesLion
    16. 16. We have no idea how much information viewers will consume on our websites until we give it to them. NONE@DigitalSherpas #ContentFTW @TheSalesLion
    17. 17. Content is the greatest sales tool in the world. Period.@DigitalSherpas #ContentFTW @TheSalesLion
    18. 18. Get the book. It’s awesome. It’s free. It will change your life.www.TheSalesLion.com Marcus1@thesaleslion.co m

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