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How to Avoid Branded Content coming a Cropper in Social Environments

Presentation by Tiffany Maddox and Rory Ahern, Rubber Republic, delivered at the Digital Marketing Show 2014.

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How to Avoid Branded Content coming a Cropper in Social Environments

  1. 1. CLICK HERE TO PLAY
  2. 2. A.R.S.E. over T.I.T. Or ‘How to avoid branded content coming a cropper in social environments’ A Rubber Republic presentation
  3. 3. A tale of two Van Dammes… 76 Million+ views / 3 Million+ shares 1.5 Million+ views / 46k+ shares
  4. 4. AUTHENTICITY
  5. 5. REMARKABILITY
  6. 6. CLICK HERE TO PLAY
  7. 7. SURPRISE
  8. 8. CLICK HERE TO PLAY
  9. 9. ENTERTAINMENT
  10. 10. CLICK HERE TO PLAY
  11. 11. Does it pass the ‘A.R.S.E. over T.I.T.’ test?
  12. 12. Authentic Remarkable Surprising Entertaining TL:DW Insincere Tell
  13. 13. WHY CHER?
  14. 14. Give Something
  15. 15. Get Something
  16. 16. Status
  17. 17. Identification
  18. 18. Emotional
  19. 19. CLICK HERE TO PLAY
  20. 20. Thank you A Rubber Republic presentation
  21. 21. CLICK HERE TO PLAY

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