Crowd Sourcing A Business - a SEO dream? by Eike Sievert

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Crowd Sourcing A Business - a SEO dream? by Eike Sievert

  1. 1. Crowds Sourcing a business a SEO dream? Eike Sievert Head of Global PR and Corporate Communications 1
  2. 2. Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry. 2
  3. 3. 1) Virtually place ideas on 140 apparel and accessory base products. Free 5) Profit paid to idea owner 4) Spreadshirt handles the transaction, print, delivery and the Customer Service 3 2) Publish for sale in: - Spreadshirt own Shops - White Label Shops - Social Media Shops - Amazon 3) Consumers buy merchandizing No Minimum Order
  4. 4. Marketplaces like Amazon Whitelabel Shops Spreadshirts “Create Your Own” Spreadshirt 17 Shops 4
  5. 5. North America(1) Population: 347m Internet Users: 273m • 100,000 Sellers 2013 • 3.5 million items • 4 identical Factories • 17 countries • 9 languages & 7 currencies Berlin International Sales and Marketing, QA, laFraise Amsterdam Sales London Sales Boston US HQ, Sales & Marketing Leipzig Global HQ & Production) Las Vegas Production Greensburg Production & US Operations Source: Internet World Stats. (1) Includes: Canada, Mexico and US. (2) Includes: Western Europe, Central and Eastern Europe. Legnica Production Paris Sales 5 Europe(2) Population: 816m Internet Users: 501m
  6. 6. Spreadshirt Own Shops Database of 9 million designs (<1000 belong to Spreadshirt) 6
  7. 7. 9 Million Design Instant reactions 10k Shares a day New customers 300k Tags = £2m labour + value of crowd = makes news the business = £1m in exposure = next generation of ideas = £10m in SEO capability 7
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  14. 14. • Crowdsourcing is great – Thinks every idea you need – Self generating business – Huge amount of resource & cost effective • But it is not easy – – – – Crowds need to be understood Crowds do not always behave Crowds need policing and this can be big cost Understanding the output of the crowd and turning it a meaningful experience for customers is hard 14
  15. 15. Tha Thanks for your attention! Eike Sievert | eis@spreadshirt.net 15

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