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DMKwomen 2018 Wie Du Dein Marketing automatisierst ohne den Kunden zu übergehen

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Inken Kuhlmann Senior Manager Growing Markets HubSpot

Erfahre in diesem 20-minütigen Webinar:

- Entdecke die Personalisierungsfalle und wie der 360° Blick die Klickraten anhebt
- Wie Du Personalisierung entlang der Customer Journey sinnvoll einsetzt

Published in: Marketing
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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DMKwomen 2018 Wie Du Dein Marketing automatisierst ohne den Kunden zu übergehen

  1. 1. #DMKwomen Inken Kuhlmann Senior Manager, Growing Markets Twittert mir @InboundInken #DMKwomen Die Personalisierungsfalle: Wie du dein Marketing automatisierst, ohne den Kunden zu übergehen
  2. 2. Personalisierung #DMKwomen
  3. 3. Warum lieben Marketer Personalisierung? #DMKwomen
  4. 4. Weil es unser Leben vereinfacht. #DMKwomen#DMKwomen
  5. 5. #DMKwomen 99.94 % aller Online Ads werden ignoriert. Quelle: google display bench mark tool 0.62 % Reaktionsrate digitaler Kanäle. Quelle: DMA response rate report 2015 3.57 % Durchschnittliche E-Mail- Klickraten. Quelle:: getrespourse
  6. 6. #DMKwomen 74% Der Online-Nutzer sind frustriert, wenn Inhalte auf einer Webseite auftauchen, für die sie sich gar nicht interessieren.
  7. 7. An welcher Stelle schaden wir der Customer Experience, obwohl wir sie eigentlich verbessern wollten? #DMKwomen
  8. 8. Wahrgenommener Mehrwert Wahrgenommene Über-Personalisierung 0 10 10 Die Personalisierungsfalle Ad Retargeting In-Store Gesichtserkennung Personalisierte Angebote Treuepunkte On-Site Produktempfehlungen Behavioral Ad Targeting Push Beacons #DMKwomen
  9. 9. Erinnert ihr euch noch an den Absturz von Online- Ads? #DMKwomen
  10. 10. #DMKwomen
  11. 11. 91% finden, dass Ads heute aufdringlicher sind als noch vor 2-3 Jahren. Quelle: Hubspot Ad Blocker Research, Q2 2016 #DMKwomen
  12. 12. Die Rettung aus der Personalisierungsfalle: Engagement #DMKwomen
  13. 13. 360° Blick auf jeden Kontakt Interaktionen Gelesene Blogbeiträge Ausgefüllte Formulare Geladene Ihalte Websitebesuche Geöffnete E-Mails Social-Media-Aktivitäten Gesehene Videos Formularangaben Name E-Mail & Telefon Rolle & Abteilung Firma & Feld Mitarbeiter / Team Herausforderungen / Ziele Ort #DMKwomen
  14. 14. Wir haben einen Workflow erstellt, der rund 250.000 Kontakte aus unserem E-Mail- Verteiler entfernt & nach und nach inaktive Kontakte entfernt. #DMKwomen
  15. 15. Und was ist passiert? #DMKwomen
  16. 16. Öffnungsraten, Klicks und Klickraten unseres Blog- Newsletters stiegen an.. #DMKwomen
  17. 17. Individuelle Bedürfnisse anhören Relevante Informationen liefern Automatisierung Zeitnah reagieren Self-Service Personalisierung Was Käufer wollen Was Marketing und Vertrieb anbieten müssen Verschiedene Optionen bieten #DMKwomen
  18. 18. Personalisierung
  19. 19. #DMKwomen
  20. 20. #DMKwomen
  21. 21. #DMKwomen
  22. 22. #DMKwomen
  23. 23. Automatisierung
  24. 24. #GrowWithHubSpot#DMKwomen
  25. 25. Self-Service
  26. 26. #GrowWithHubSpot#DMKwomen
  27. 27. KEY TAKEAWAYS 3 Das Erlebnis personlisieren ohne aufdringlich zu werden. 4 Mit dem Publikum interagieren & seine Signale deuten. 1 Die Ziele des potenziellen Kunden verstehen. #DMKwomen Informationen sammeln und Grenzen respektieren. 2
  28. 28. Aber dabei Grenzen respektieren. #DMKwomen
  29. 29. @Inken Kuhlmann#DMKwomen @InboundInken Optimieren Sie Ihre Marketing-Automatisierung Praktische Tipps & Tricks im E-Book: ● Wie Sie Ihre Zielgruppe optimal segmentieren können ● Welche Vorteile moderne Tools zur Marketing- Automatisierung bieten ● Wie Workflows aufgebaut sind ● Eine praktische Beispiel-Kampagne im Detail https://offers.hubspot.de/e-book-marketing-automatisierung

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