Web Economics for news
•
3 likes•1,285 views
A presentation explaining why using traditional business models for online news sites don't work.
Recommended
More Related Content
Similar to Web Economics for news
Similar to Web Economics for news (20)
Recently uploaded
Recently uploaded (20)
Web Economics for news
- 1. News and the internet Why traditional revenue streams for newsprint fail online
- 7. Evolution of themusic industry
- 9.
- 10.
- 13.
- 14.
- 16. Problem: ads
- 17. 80% from revenue advertisements
- 18. day night
- 22. Less costs = More More profit
- 23. More costs = More Less profit
- 26. Just have more ads
- 27. Just have more ads
- 28. Ads
- 29. online
- 30. are
- 31. just
- 32. plain
- 33. ANNOYING
- 34. pop ups
- 35. pop ups click throughs
- 36. pop ups click throughs trickster ads
- 37. pop ups click throughs trickster ads talking banners
- 38. ANNOYING
- 40. pay walls content you
- 41. search
- 42. search for a
- 43. search for a sustainable
- 44. search for a sustainable online
- 45. search for a sustainable online business
- 46. search for a sustainable online business model
- 47. Photo credits CREATIVE COMMONS LICENSES Slide 4: Kuffer, Jason. Virgin Megastore closing. 2009. Digiart2001. New York. Flickr, 2009. 14, Jan. 2010. Slide 5: Emry, Steve; Sara. The Virgin Megastore is closed forever. 2009.Steve and Sara. New York. Flickr, 2009. 14, Jan. 2010. Slide 6: Reed. B-boy evolution. 2008. u2canreed. Flickr, 2008. 14, Jan. 2010.
- 48. Kyle Kim yong.kyle.kim@gmail.com yongkylekim.wordpress.com
Editor's Notes
- And I’ll be sharing information on why traditional revenue streams used in newsprint doesn’t work so well for the online platform.
- In the January of 2009 about 10 other students went to New York City in a program that focused on contemporary issues impacting media in the US. During one of our free times, a group of us took the red line from the upper-west side of Manhattan to mid-town, smack dab in the middle of Times Square.We were walking around getting a little taste of the Big Apple when I saw the Virgin Megastore. There were posters that covered their entrance windows indicating big sales. Well, it turns out it wasn’t on after that they would announce they are going out of business.In the January of 2009 about 10 other students went to New York City in a program that focused on contemporary issues impacting media in the US. During one of our free times, a group of us took the red line from the upper-west side of Manhattan to mid-town, smack dab in the middle of Times Square.We were walking around getting a little taste of the Big Apple when I saw the Virgin Megastore. There were posters that covered their entrance windows indicating big sales. Well, it turns out it wasn’t on after that they would announce they are going out of business.
- Primary way newspapers make money is through advertisements. Around 80% of a papers entire revenue source is from ads.The internet is a bad platform for ads.
- Higher demand = cheaper production costs and increase in profit
- More traffic = increase in bandwidth = higher costsDemand is still there and growing, but profits made can’t outweigh the cost to increase in costs
- Growing audience in the hundreds of millions
- Yet Google’s YouTube is losing hundreds of millions of dollars every year, But since Google can afford to shrug off the losses since it is making considerable profits through its other services.NBC Universal’s Hulu is just barely scraping to be considered any kind of money making success.
- http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/http://news.cnet.com/8301-1023_3-10433893-93.html