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DIGITAL DESTINATIONS
Dr Philip Alford
Bournemouth University
www.digitalhub.co.uk
www.pinterest.com/digitaldest
www.slides...
Digital Destinations project is an ESRC funded research project,
delivered by Bournemouth University,
with an overarching ...
The businesses benefited from 4 workshops which covered:
 Background to on line marketing
 Individual Business objective...
The following presentation is the case study provided by Paultons Park |
Home of Peppa Pig World
Paultons Park | Home of P...
For more information on DIGITAL DESTINATIONS contact:
Dr Philip Alford, Bournemouth University
ddp@bournemouth.ac.uk
@scho...
Paultons Park
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Paultons Park

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Paultons Park | Home of Peppa Pig World use a variety of social media platforms to promote the theme park and engage with their target audience. The objective of this campaign was to focus on Twitter to build relationships and improve communications, by growing it’s audience, generating exposure and improving online influence

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Paultons Park

  1. 1. DIGITAL DESTINATIONS Dr Philip Alford Bournemouth University www.digitalhub.co.uk www.pinterest.com/digitaldest www.slideshare.net/DigitalHub ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU
  2. 2. Digital Destinations project is an ESRC funded research project, delivered by Bournemouth University, with an overarching aim to: ‘capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, visitor economy businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations’
  3. 3. The businesses benefited from 4 workshops which covered:  Background to on line marketing  Individual Business objectives  Developing the strategy  Measuring impact  Reporting outcomes via case studies All course material can be found at http://www.slideshare.net/DigitalHub All business outcomes and blogs can be found at http://www.budigitalhub.co.uk/
  4. 4. The following presentation is the case study provided by Paultons Park | Home of Peppa Pig World Paultons Park | Home of Peppa Pig World use a variety of social media platforms to promote the theme park and engage with their target audience. The objective of this campaign was to focus on Twitter to build relationships and improve communications, by growing it’s audience, generating exposure and improving online influence
  5. 5. For more information on DIGITAL DESTINATIONS contact: Dr Philip Alford, Bournemouth University ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU

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