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New Forest Activities were active in all elements of on-line marketing, but felt that their approach was too general with no real targeting of certain demographics or groups. The main areas they wanted improvement were around the children's parties and team building sectors. They wanted to experiment with some story based testimonials, using social media and blogs to produce content and give depth to each area of the site. Alongside this it was important to ensure that potential clients were able to quickly find the information they needed, whilst develop trust in our brand. Measurement would be way of tracking our contact page conversions (leads) from the specific contact forms within these sections of the website.