Homestay & Venture Breaks

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Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.

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Homestay & Venture Breaks

  1. 1. DIGITAL DESTINATIONS Dr Philip Alford Bournemouth University www.digitalhub.co.uk www.pinterest.com/digitaldest www.slideshare.net/DigitalHub ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU
  2. 2. Digital Destinations project is an ESRC funded research project, delivered by Bournemouth University, with an overarching aim to: ‘capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, visitor economy businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations’
  3. 3. The businesses benefited from 4 workshops which covered:  Background to on line marketing  Individual Business objectives  Developing the strategy  Measuring impact  Reporting outcomes via case studies All course material can be found at http://www.slideshare.net/DigitalHub All business outcomes and blogs can be found at http://www.budigitalhub.co.uk/
  4. 4. The following presentation is the case study provided by Homestay and venture breaks Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.
  5. 5. For more information on DIGITAL DESTINATIONS contact: Dr Philip Alford, Bournemouth University ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU

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