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Blacksmiths House B&B had some elements of on-line marketing linked to their website, which were not being used. It was apparent that the basics were in place Twitter, Facebook Google Analytics all linked to the website. However, there was not enough time/money or capacity, to benefit the business, employing someone to use social media. An existing face to face offer was used as a focus for an email to existing customers, using Mail Chimp and this provided the student with the necessary data to complete her assignment.