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Daria Taylor: "Personality Before Demographic"

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Daria Taylor talks at Digital Henley #5 on Wednesday 20th July regarding how you can ensure that you're truly creating an effective marketing campaign by focussing on what your customer wants, rather than what you want to sell them.

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Daria Taylor: "Personality Before Demographic"

  1. 1. DEMOGRAPHIC PERSONALITYBEFORE
  2. 2. Daria Taylor Age: 27 Profession: Business Founder Location: London
  3. 3. Daria Taylor Age: 27 Profession: Business Founder Location: London
  4. 4. LEARNING SIGN UP
  5. 5. Daria Age: 27 Profession: Business Founder Location: London Steph Age: 27 Profession: Business Founder Location: London
  6. 6. Daria Instagram Discoverer Direct Risk Aware Steph Twitter Follower Diplomatic Risk Taker
  7. 7. UNDERSTANDING HOW TO GET 1000 EVERY DAY ? 10 NEW DOWNLOADS OF YOUR APP 1 2
  8. 8. SIGN UP LEARNING
  9. 9. FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL FAIL SUCCESSFAIL
  10. 10. 4 million average impressions 77,893 downloadsin the first 5 hours 33,412 mentionsin 6 hours Videos with at least 1 millionviews in the 1st month Reach over 209,493,536people
  11. 11. Thank you ... any questions?

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