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Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007
UNCLASSIFIED
UNCLASSIFIED
TRANSPORTATI...
TSA Screens Nearly Two-Million People Daily
2
• 450+ commercial
airports
• 1000 + Checkpoints
Blog Stats
3
Launched in January 2008
Over 11,000,000 visitors
Over 550 posts
Over 16,000 Subscribers
(Including Local &
N...
TSA Took My Son
4
Quick Response Kills the Bad Story
5
Swift Action Gives Positive Results
6
Blogs quickly apologized to TSA.
The workforce expressed
appreciation.
National news...
Using Pop Culture To Teach
Presenter’s Name May 27, 2014 7
Have Some Fun
8
Moderating After Content Goes Viral
9
Moderating After Content Goes Viral
10
• Spam
• Review All Links
• On or Off Topic?
• Anonymous Comments
• Links in Userna...
Comments
11
“You thought my banana was a bomb. It
was a delicious and nutritious fruit.”
Contact Information
12
Curtis “Bob” Burns
curtis.burns@dhs.gov
@tsablogteam
http://blog.tsa.gov
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Responding to Viral Content: Making Your Content Interesting

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Responding to Viral Content: Making Your Content Interesting

  1. 1. Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007 UNCLASSIFIED UNCLASSIFIED TRANSPORTATION SECURITY ADMINISTRATION Responding to Viral Content / Making Your Content Interesting
  2. 2. TSA Screens Nearly Two-Million People Daily 2 • 450+ commercial airports • 1000 + Checkpoints
  3. 3. Blog Stats 3 Launched in January 2008 Over 11,000,000 visitors Over 550 posts Over 16,000 Subscribers (Including Local & National Media)
  4. 4. TSA Took My Son 4
  5. 5. Quick Response Kills the Bad Story 5
  6. 6. Swift Action Gives Positive Results 6 Blogs quickly apologized to TSA. The workforce expressed appreciation. National news outlets quickly lost interest after watching the video.
  7. 7. Using Pop Culture To Teach Presenter’s Name May 27, 2014 7
  8. 8. Have Some Fun 8
  9. 9. Moderating After Content Goes Viral 9
  10. 10. Moderating After Content Goes Viral 10 • Spam • Review All Links • On or Off Topic? • Anonymous Comments • Links in Usernames
  11. 11. Comments 11 “You thought my banana was a bomb. It was a delicious and nutritious fruit.”
  12. 12. Contact Information 12 Curtis “Bob” Burns curtis.burns@dhs.gov @tsablogteam http://blog.tsa.gov

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