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Evaluating the Effectiveness of Gov't Digi Comms-gomez 15-05-2014

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Evaluating the Effectiveness of Gov't Digi Comms-gomez 15-05-2014

  1. 1. Evaluating the Effectiveness of Government Digital Communications: Best Practices from Canadian, UK, and US Government Communicators Miguel Gomez
  2. 2. FEDERAL RESOURCES NEW MEDIA HIV BASICS 1 2 3 THREE DOMAINS
  3. 3. ?
  4. 4. RESPONSIVE DESIGN
  5. 5. TESTING & SERVICES LOCATOR +175% increase in use in 2013
  6. 6. NEW MEDIA CHANNELS
  7. 7. OUR APPROACH
  8. 8. ANY PLACE. ANY WHERE. ANY TIME. http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html
  9. 9. CRAWL, WALK, RUN FOR SOCIAL MEDIA
  10. 10. NOT -- NEW MEDIA OUTPUTS 1,275 New Media Blogs As of December 2013
  11. 11. WEEKLY EVALUATION SNS Followers Gain from previous week Twitter 256032 845 (+1203 -358) Facebook 28192 125 YouTube Views 152350 151351 Foursquare 4861 6 Pinterest 929 12 Instagram 212 40 Date Tweet Blog RTs Favo rites FB Likes FB Shares FB Comments Link Clicks Gov Delivery clicks YT vie ws 04/24/14 Getting an #HIV test is music to our ears. Check out our Locator to find a nearby test: http://t.co/eNTLS0rivV #LatinMusicAwards 8 4 275 04/25/14 Fighting a silent epidemic: Viral #hepatitis in the African American community. Learn more: http://t.co/IrqvbGeBjF Fighting a Silent Epidemic: Viral Hepatitis in the African American Community 5 2 21 6 0 6 149 04/25/14 In 2011 there were 67 #HIV-specific criminal laws. @CDCgov & DOJ review the laws & their public health implications: http://t.co/xp0DFtcLXO A Re- examination of HIV-Specific Criminal Laws 8 2 39 29 1 32 291 04/25/14 In case you missed it! What Dogulas Brooks is looking forward to as the Director of the Office of Nat'l #AIDS Policy: http://t.co/0BaSbNsYC1 7 1 8
  12. 12. “New media widens the network of people we can talk with, increases the velocity of those conventions, interjects them with source material, then archives and makes it searchable.” – Beth Kanter (Instagram, April 2014) NEW MEDIA TRAINING
  13. 13. • Insert slide 4 photo mobile 6 I’m bored I’m local I’m social I’m microtasking From Tapworthy by Josh Clark Wednesday, May 25, 2011
  14. 14. Obligation to

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