AUGMENTED REALITY FORMARKETING & TALENT DEVELOPMENT    Note: Logo links disabled in SlideShare.                           ...
Live workshop presented at the Milwaukee Media   Communications Association, Intl. Meetup                March 6, 2013    ...
AUGMENTED REALITY FOR MARKETING & TALENT    DEVELOPMENT     MCAI WORKSHOP        TRACK 2        JOHN GROZIKCEO DIGITAL CAM...
AUGMENTED REALITY FORMARKETING & TALENT DEVELOPMENT Use Space Bar , Mouse or Arrow Keys to view all slides.               ...
MCAI Meetup, March 6, 2013This is an abridged version.For additional information please contact:John Grozik: jgrozik@gmail...
PHANTASMAGORIA                 6
MAGIC LANTERNS: 1650 TO EARLY 1900’S   Magic Lantern   Presentations                                       7
A TRIP TO THE MOON                               Marie-Georges-Jean   A Trip to the Moon (1902)          Méliès           ...
TRAINING SIMULATIONS:VIDEO DISCS  Interactive Video  & Game Console                                   9
IMMERSIVE 3D ENVIRONMENTS                            Second Life                            Home Page                     ...
AUGMENTED REALITY ORIGIN                  The term augmented                  reality is believed to                  have...
A DEFINITION OF AUGMENTED REALITY      “Real people in the real world    interacting in real time with data  enhanced disp...
MONDAY NIGHT FOOTBALL: LINE MARKER                                     13
MARKERS (ILLUSTRATION) FINGERFUNK   Click for info>   http://www.fingerfunk.se/ARCB/                                      ...
WHY AUGMENTED REALITY?WHY NOW?                 1 of 2                                  15
ELEMENTS OF AR                                 2 of 2  Smartphone or Tablet (or desktop computer)  Internet Access (3G, ...
AR GLASSES & GOGGLES                                1 of 3  Project Glass Video Demo (2:30)  Project Glass Extended Video ...
MICROSOFT AR GLASSES                                   2 of 3        Microsoft AR Glasses Temp link to images        Micro...
HEAD TRACKING FOR IPHONE                                               3 of 3                                             ...
MARKERS: QR CODES READERS                                        1 of 2   QR Codes support URL, Message, Phone, Video Link...
AUGMENTED REALITY SOLUTIONS                                                  2 of 2•   For the consumer -Marketing, Intera...
AURASMA                     TED Demo: 8:05                                                                  1 of 1        ...
DIGIMARC                      1 of 3           www.digimarc.com                                   23
DIGIMARC                      2 of 3           www.digimarc.com                                   24
DIGIMARC-DISCOVER HOT SPOTS   3 of 3   Video about Digimarc                                   25
MARKERS: AUGMENTEDEV                                  1 of 3   AugmenteDev Marker:                http://augmentedev.com  ...
MARKERS: AUGMENTEDEV                                               2 of 3                                   AR 3D Model   ...
MARKERS: AUGMENTEDEV                                           3 of 3                                     AR 3D ModelAbove...
MARKERLESS: CLOTHING AT TARGET                                       1 of 2Zappar brings clothing to life usingour bespoke...
MARKERLESS: WALMART PIZZA   2 of 2“Purchase The AmazingSpider-Man DVD/Blu-rayat Walmart and use themagic of AugmentedReali...
AR APPS                                                      1 of 1    Digimarc* (www.digimarc.com/) Digital Watermarks ...
LAYAR                     Video Demo (2:15)                                1 of 12Info: (layar.com)With Layar, digital “la...
LAYAR                Video QR Code Update (:58)                               2 of 12                                     ...
AR SOLUTIONS: PRINTED TRIGGERS                                                3 of 12Augmented Reality enhanced content Ma...
LAYAR CREATOR GUI                       4 of 12 Drag and drop action buttons add AR  overlays on page selected. Button o...
HOG MAGAZINE PROJECT   5 of 12                                 36
LAYAR CREATOR GUI   6 of 12                              37
LAYAR CREATOR GUI   7 of 12                              38
LAYAR CUSTOM BUTTONS   8 of 12                                 39
LAYAR CREATOR GUI            9 of 12                    AR Overlay                                       40
LAYAR CREATOR GUI                       10 of 12                   AR Overlay Link AR Overlay Link                        ...
LAYAR CREATOR GUI              11 of 12                 AR URL Link AR Video Link                                         ...
LAYAR CREATOR GUI        12 of 12AR Web Link         AR Call Link                                    43
AR-MEDIA                                                              1 of 1   Layer Management for Cinema4D             R...
BRANDCOMMDIGITAL                                        1 of 1                 BrandCommDigital Video ChannelCo-op Video S...
WIKITUDE                    1 of 1                     www.wikitude.com           Videos>             Wikitude SDK Feature...
JUNAIO                              1 of 1                       www.junaio.com   Video Demo (1:43)                       ...
1 of 5HANDS-ON… A. Get the AR handout from JG B. Demo stations in hallway (Programs) C. Demo of Harley Project in this roo...
DEMO STATIONS                                             2 of 5               Note: Available to workshop participants 1)...
AR APPLICATIONS HIGHLIGHTED                             3 of 5              Note: Apps highlighted during workshop    Wik...
Q-Up on Youtube:Q-UP PLUS AR TO EXISTING APP                   TM                                              4 of 5Empow...
5 of 5             THANKS FOR           AUGMENTING MY               REALITY!For additional information please contact john...
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Augmented Reality Workshop abridged

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This presentation is an abridged version of an Augmented Reality workshop presented in March, 2013, at a Meetup sponsored by the Media Communications Association International (MCAI). The presenter was John Grozik, CEO, DigitalCampfiresPress.com.

Please contact john@digitalcampfires.us for additional information. This version has been edited to support SlideShare's limited feature set. Some internal and external links may not work, although simple URL's seem to connect if you have an active internet access. A live AR webinar is planned for later in the second quarter of 2014

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  • Augmenting the live experience is conventionally in real-time and in context with environmental elements, such as sports scores on TV during a match.
  • Click to reveal Tablet
  • Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android & Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future> Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface
  • Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android & Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future> Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface
  • Refer to handouts
  • Augmented Reality Workshop abridged

    1. 1. AUGMENTED REALITY FORMARKETING & TALENT DEVELOPMENT Note: Logo links disabled in SlideShare. 1
    2. 2. Live workshop presented at the Milwaukee Media Communications Association, Intl. Meetup March 6, 2013 Version : This Is an abridged presentation edited for SlideShare hosting For additional information please contact: John Grozik: john@digitalcampfires.us Please Note: Slide animations, internal links, hotspots, and/or URLs may not work in this SlideShare conversion of the workshop presentation. There is no audio track in this program. URL Links require Internet Access. Broadband suggested for YouTube demos. 2
    3. 3. AUGMENTED REALITY FOR MARKETING & TALENT DEVELOPMENT MCAI WORKSHOP TRACK 2 JOHN GROZIKCEO DIGITAL CAMPFIRES PRESS JOHN@DIGITALCAMFIRES.US 3
    4. 4. AUGMENTED REALITY FORMARKETING & TALENT DEVELOPMENT Use Space Bar , Mouse or Arrow Keys to view all slides. 4
    5. 5. MCAI Meetup, March 6, 2013This is an abridged version.For additional information please contact:John Grozik: jgrozik@gmail.com Videos intro: Corning Glass Demo (6:33) below was shown before workshop.Corning Glass Demo: (6:33) (Short version without host comments)Corning Glass Demo: Long version: (11:25)Corning: The Near Future (5:33) (Music)Microsoft Future Vision (1:56)Project Natal Milo demo (3:54) 5
    6. 6. PHANTASMAGORIA 6
    7. 7. MAGIC LANTERNS: 1650 TO EARLY 1900’S Magic Lantern Presentations 7
    8. 8. A TRIP TO THE MOON Marie-Georges-Jean A Trip to the Moon (1902) Méliès French Illusionist & Filmmaker 8
    9. 9. TRAINING SIMULATIONS:VIDEO DISCS Interactive Video & Game Console 9
    10. 10. IMMERSIVE 3D ENVIRONMENTS Second Life Home Page 10
    11. 11. AUGMENTED REALITY ORIGIN The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, working at Boeing. 11
    12. 12. A DEFINITION OF AUGMENTED REALITY “Real people in the real world interacting in real time with data enhanced displays.” (J. Grozik, 2013) 12
    13. 13. MONDAY NIGHT FOOTBALL: LINE MARKER 13
    14. 14. MARKERS (ILLUSTRATION) FINGERFUNK Click for info> http://www.fingerfunk.se/ARCB/ 14
    15. 15. WHY AUGMENTED REALITY?WHY NOW? 1 of 2 15
    16. 16. ELEMENTS OF AR 2 of 2  Smartphone or Tablet (or desktop computer)  Internet Access (3G, 4G, wireless, wired)  Digital Cameras (front & back)  Location Identity: GPS, WiFi, Cell Towers, NFC  AR Apps  Markers/Triggers (graphics, photos, digital watermarks, QR Codes)  Authoring tools for Smartphones, tablets, desktop  BSO’s (Love of Bright Shiny Objects)  Imagination 16
    17. 17. AR GLASSES & GOGGLES 1 of 3 Project Glass Video Demo (2:30) Project Glass Extended Video Demo: 11.5 minutes Google Glasses Introduction at Google I/O 2012 17
    18. 18. MICROSOFT AR GLASSES 2 of 3 Microsoft AR Glasses Temp link to images Microsoft Sustainable Future Video: Microsoft OmniTouch Project Longer video> http://youtu.be/Pz17lbjOFn8 Microsoft Research Holodesk> Microsoft Augmented Education Projects> 18
    19. 19. HEAD TRACKING FOR IPHONE 3 of 3 Click Image for Video DemoHead-Coupled Perspective on MobileDevices. Tracks the head of the user withthe front facing camera in order to create aglasses-free monocular 3D simulation.Such spatially-aware mobile displaysenable user interaction. “Galaxy S4?”It does not use the accelerometer andrelies only on the front camera. Try the i3D app for free: i3D http://iihm.imag.fr/francone/i3D/ 19
    20. 20. MARKERS: QR CODES READERS 1 of 2 QR Codes support URL, Message, Phone, Video Links, Smart Marker, SMS, Email content. Apple: “QR Code Reader” Android: “QR Droid” App 20
    21. 21. AUGMENTED REALITY SOLUTIONS 2 of 2• For the consumer -Marketing, Interaction • Parking Space Finder• Industrial Uses (design, training, demo) • In Building Navigation• Commercial Uses - Building Design • Mechanical Repair• Showcasing Products • Automotive Repair• eCommerce • City Planning (Smart Planning)• mCommerce • Navigation (Way Finding)• Retail POS Product Virtualization • Medical Training (Simulations)• Off POS Product Virtualization • Employee On-boarding• Travel and Tourism • OSHA Training• Exhibitions • Maintenance Training• Event Management (tradeshows) • Technical Simulations• Building and Construction• Virtualized Product• Social Networking - Consumer Engagement• Education• Games & Gamification• Location linked advertising, Deals/Offers 21
    22. 22. AURASMA TED Demo: 8:05 1 of 1 www.aurasma.com Campaigns Every image, object and place can have its own Aura. Auras can be as simple as a video, a link to a web page or as complex as a lifelike 3D animation. Creating an Aura: 7:38 Aurasma Quick Demo (2:11) 22
    23. 23. DIGIMARC 1 of 3 www.digimarc.com 23
    24. 24. DIGIMARC 2 of 3 www.digimarc.com 24
    25. 25. DIGIMARC-DISCOVER HOT SPOTS 3 of 3 Video about Digimarc 25
    26. 26. MARKERS: AUGMENTEDEV 1 of 3 AugmenteDev Marker: http://augmentedev.com Pro Developer Version 100€ per License/month 26
    27. 27. MARKERS: AUGMENTEDEV 2 of 3 AR 3D Model Marker Touch to RepositionAbove images from video at: http://www.youtube.com/embed/EEstFtQbzow 27
    28. 28. MARKERS: AUGMENTEDEV 3 of 3 AR 3D ModelAbove image from video at: http://www.youtube.com/embed/EEstFtQbzow 28
    29. 29. MARKERLESS: CLOTHING AT TARGET 1 of 2Zappar brings clothing to life usingour bespoke Augmented Reality(AR) technology.If you have an iPhone, iPad orGoogle/Android phone you canopen up a whole new world of funwith Zappar Powered garments andgreeting cards, books, CD’s, Home > http://www.zappar.composters, calendars or toys. Or apromotion for a film, TV show or Rabbit > Welcomenew games title. T-shirt > T-shirt Demo 29
    30. 30. MARKERLESS: WALMART PIZZA 2 of 2“Purchase The AmazingSpider-Man DVD/Blu-rayat Walmart and use themagic of AugmentedReality to bring Spidey tolife. If you purchase theSpider-Man-themedMarketside pizzas onlyavailable at Walmartand use the Web-slingerapp, you can bring theLizard to life! Put boththe DVD and Pizza boxtogether and be amazedas Spidey battles theLizard” 30
    31. 31. AR APPS 1 of 1  Digimarc* (www.digimarc.com/) Digital Watermarks  AugmenteDev* (www.augmentedev.com) Visualize 3D  Layar* (www.layar.com) Add AR to Print Media  Zappar* (www.zappar.com) Image Recognition Markers  Fingerfunk* (www.fingerfunk.se) AR Solutions  Wikitude* (www.wikitude.com) Publish & Distribute  Aurasma (www.aurasma.com) Discover, Create, Share AR  Junaio (www.junaio.com)AR Browser & Publishing App  Tagwhat (www.tagwhat.com) Tell Your Story  Blippar (www.blippar.com/about) Image Recognition APP  Metaio (www.metaio.com) AR Experiences Design  GlorAR (www.glorar.com/about.html) GPS placed objects  ARmedia (www.armedia.it) Note: *Demo Stations 31
    32. 32. LAYAR Video Demo (2:15) 1 of 12Info: (layar.com)With Layar, digital “layers” are displayed in the device’s camera view, enhancingthe view of the real world.• Point, scan and view objects enhanced with Layar to see links and other digital extras appear on top of printed content: newspapers, magazines, ads and more.• Static print content comes to life with Augmented Reality video and interactivity.• View and navigate to GPS defined locations including metro stops, ATMs and restaurants.• Learn more about your location, including historical information, nearby houses for rent or sale, museums, restaurants, hotels, hospitals• Browse thousands of content layers developed by Layar’s community of developers. Add your own layers.• Share experiences on Facebook, Twitter, Pinterest, Email. 32
    33. 33. LAYAR Video QR Code Update (:58) 2 of 12 The Layar Creator: Features Tool for activating print with digital content. The Layar Creator is everything needed to add digital content to static print media. www.layar.com Layar App Service: Download Links . Video Demo (2:15) Authoring Video Click image for app store 33
    34. 34. AR SOLUTIONS: PRINTED TRIGGERS 3 of 12Augmented Reality enhanced content Magazines may be read withoutembedded AR enhancements. Several apps are developing in this active marketsegment.  Image recognition triggers/markers, QR Codes, Logos  Audio files, Video files  “Buy now” and “Call now” options  Photo galleries  GPS linked Maps, location navigation,  Self-guided tours, museum wayfinding  Advertising/sponsor links  3D Models  2D/3D Animations  Virtual Store with product demos  Popup Interactive Menus  Requests for info  Social marketing (Instagram, Pinterest, Twitter, Facebook)  Multi-language  User Analytics 34
    35. 35. LAYAR CREATOR GUI 4 of 12 Drag and drop action buttons add AR overlays on page selected. Button options:  Basic  Media  Social  Developer  Custom 35
    36. 36. HOG MAGAZINE PROJECT 5 of 12 36
    37. 37. LAYAR CREATOR GUI 6 of 12 37
    38. 38. LAYAR CREATOR GUI 7 of 12 38
    39. 39. LAYAR CUSTOM BUTTONS 8 of 12 39
    40. 40. LAYAR CREATOR GUI 9 of 12 AR Overlay 40
    41. 41. LAYAR CREATOR GUI 10 of 12 AR Overlay Link AR Overlay Link AR Overlay Link 41
    42. 42. LAYAR CREATOR GUI 11 of 12 AR URL Link AR Video Link 42
    43. 43. LAYAR CREATOR GUI 12 of 12AR Web Link AR Call Link 43
    44. 44. AR-MEDIA 1 of 1 Layer Management for Cinema4D Real-Time Animations Whitepaper: Augmented Reality and the Future of Printing and Publishing 44
    45. 45. BRANDCOMMDIGITAL 1 of 1 BrandCommDigital Video ChannelCo-op Video Simulation> http://youtu.be/hpMi0nxte8M 45
    46. 46. WIKITUDE 1 of 1 www.wikitude.com Videos> Wikitude SDK Features Web Browser AR Scan Your Money 46
    47. 47. JUNAIO 1 of 1 www.junaio.com Video Demo (1:43) 47
    48. 48. 1 of 5HANDS-ON… A. Get the AR handout from JG B. Demo stations in hallway (Programs) C. Demo of Harley Project in this room D. Download a QR Code reader for iOS or Android JG suggests: QR Droid for Android QR Reader for iPhone for IOS E. Use QR Codes at demo stations to download the featured Android or Apple AR app 48
    49. 49. DEMO STATIONS 2 of 5 Note: Available to workshop participants 1) Digimarc (www.digimarc.com/) Digital Watermarks 2) AugmenteDev (www.augmentedev.com) Visualize 3D 3) Layar (www.layar.com) Add AR to Print Media 4) Zappar (www.zappar.com) Image Recognition Markers 5) Fingerfunk (www.fingerfunk.se) AR Solutions 6) Wikitude (www.wikitude.com) Publish & Distribute 49
    50. 50. AR APPLICATIONS HIGHLIGHTED 3 of 5 Note: Apps highlighted during workshop  Wikitude (www.wikitude.com) Publish & Distribute  Layar (www.layar.com) Add AR to Print Media  AugmenteDev (www.augmentedev.com) Visualize 3D  Zappar (www.zappar.com) Image Recognition Markers  Fingerfunk (www.fingerfunk.se) AR Solutions  Junaio (www.junaio.com)AR Browser & Publishing App  Tagwhat (www.tagwhat.com) Tell Your Story  Blippar (www.blippar.com/about) Image Recognition APP  Metaio (www.metaio.com) AR Experiences Design  Aurasma (www.aurasma.com) Discover, Create, Share AR  GlorAR (www.glorar.com/about.html) GPS placed objects 50
    51. 51. Q-Up on Youtube:Q-UP PLUS AR TO EXISTING APP TM 4 of 5Empowering Consumer Discovery Local, SaaS, Cloud and corporate firewall support Secure cross platform compatibility (iOS, Android) QR Code, Bluetooth, Wireless, user connectivity (NFC waiting for Apple UI) Branded GUI, User analytics Multi-language versions under development Embedded social media/marketing support (Twitter, Facebook) GPS location aware, Planned hands-free, heads-up display, LISA voice control, image recognition Exploring various AR SDK’s <comparison chart Home Page: www.q-upmyapp.com Android Q-UP App Apple Q-UP App 51
    52. 52. 5 of 5 THANKS FOR AUGMENTING MY REALITY!For additional information please contact john@digitalcampfires.usJohn is available for in-person workshops, conference presentations,customized training, and augmented reality/immersive 3D environmentschallenges. www.digitalcampfirespress.com 52

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