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Employee Advocacy - how to engage your employees

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When working with influencer marketing - don't forget about identifying your influential employees and encourage everyone in your organisation to spread the word about your brand.

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Employee Advocacy - how to engage your employees

  1. 1. @Sara__Hernandez Page 1 Employee Advocacy 17 September, 2014
  2. 2. Page 2 17 September, 2014 Company culture Employer branding Internal communication Respect and transparency
  3. 3. Page 3 17 September, 2014 Policies and guidelines Policies Guidelines Training
  4. 4. Discover Identify Analyze
  5. 5. The spokesperson All employees Find, train and encourage official spokespersons Engage the rest of the employees
  6. 6. Why do people share content Makes them feel smart Entertainment factor Allows them to help someone To earn status and recognition Nurture relationships Support causes CREATE CONTENT PEOPLE WANT TO SHARE
  7. 7. Make it easy! Make communication a priority Inform about your channels – intranet integration Encourage sharing (both internally and externally) in your culture Encourage use of social media Create content in various forms and various channels – but have one main platform Management should set a good example @Sara__Hernandez sarahernandez.se comprend.com
  8. 8. Thank you! Download the presentation at: http://sarahernandez.se/influencer @Sara__Hernandez sarahernandez.se comprend.com

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