Finding Your Needle in the CMS Haystack

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Finding Your Needle in the CMS Haystack

  1. 1. Finding Your Needle in the CMS Haystack 5 Keys to Selecting the right CMS Technology and Service Provider Cathy McKnight and Mary Laplante March 26, 2014 www.digitalclaritygroup.com
  2. 2. What’s so hard about this? 2@just_clarity @cathymcknight
  3. 3. CMS market reality 3@just_clarity @cathymcknight
  4. 4. Needle finding aid 4@just_clarity @cathymcknight
  5. 5. Digital Clarity Group Deep engagement with users and buyers 5@just_clarity @cathymcknight
  6. 6. Cathy McKnight  Founding Partner  Principal Analyst covering WCM, MAP, Smarter Workforce  DCG Consulting Practice Lead  Consulting experience with IBM, Prescient Digital Media, and Aon Hewett  Runner, gardener, mother. 6@just_clarity @cathymcknight
  7. 7. Today’s topics 7 1. Context: defining “selection” 2. 5 keys for choosing the right CMS technology and service provider 3. Resources 4. Q & A @just_clarity @cathymcknight
  8. 8. About Digital Clarity Group 8@just_clarity @cathymcknight
  9. 9. Defining selection scope 9 1. Any B2… @just_clarity @cathymcknight
  10. 10. 10
  11. 11. Defining selection scope 11 1. Any B2… 2. Technology & Service Provider @just_clarity @cathymcknight
  12. 12. Technology alone is not a solution 12 The “Three I’s” turn software into a solution  Implementation  Integration  Incorporation @just_clarity @cathymcknight
  13. 13. Defining selection scope 13 1. Any “B2” 2. Technology + service provider 3. CMS for CEM @just_clarity @cathymcknight
  14. 14. Fewer companies buying CMS only 14@just_clarity @cathymcknight
  15. 15. 5 keys for choosing the right CMS technology and service provider 15
  16. 16. Key #1: Validation 16@just_clarity @cathymcknight
  17. 17. Key #1: Validation Impact  Alignment of purpose across stakeholder groups  Support is “built in” from tacit acceptance via inclusion in process  Starts change management and ongoing communication processes 17@just_clarity @cathymcknight
  18. 18. Key #2: Constituent Participation 18@just_clarity @cathymcknight
  19. 19. Key #2: Constituent Participation Impact  Essential to buy-in  Varies by roles and organization  Right-sizing of scope 19@just_clarity @cathymcknight
  20. 20. Key #3: Requirements Identification 20@just_clarity @cathymcknight
  21. 21. Key #3: Requirements Identification Impact  Fundamental to best-fit choices  Incomplete requirements = compromised solutions  Beyond features/functions  Skills are requirements, too. 21@just_clarity @cathymcknight
  22. 22. Key #4: Focus 22@just_clarity @cathymcknight
  23. 23. Key #4: Focus Impact  All ≠ equal  Prioritization  Commoditization  Differentiation of needs leads to the right fit 23@just_clarity @cathymcknight
  24. 24. Key #5: Vision 24@just_clarity @cathymcknight
  25. 25. Key #5: Vision Impact  Long view  Sustainability  Long-term ROI 25@just_clarity @cathymcknight
  26. 26. Bonus Key: Mindset  It’s a program.  It’s a strategy.  It’s a transformation.  It takes time to get it right. 26 Program Management @just_clarity @cathymcknight
  27. 27. 5 Keys to finding your needle 1. Validate business needs 2. Give all constituents a voice 3. Ensure thorough requirements gathering 4. Prioritize needs for focus 5. Consider the long view 27@just_clarity @cathymcknight
  28. 28. The “so what” 1. Take action now to get your house in order. 2. Create and socialize a shared vision of a successful selection process. 3. Prepare for and educate about the process. 4. Start planning for governance. 5. Consider an outside expert who can help guide, streamline, connect, and lead. 28@just_clarity @cathymcknight
  29. 29. For more information 29 Visit our website for more information about our research and services http://digitalclaritygroup.com Contact Cathy with questions about foday’s webinar cmcknight@digitalclaritygroup.com Contact us about technology and service provider selections mmarchionda@digitalclaritygroup.com @just_clarity @cathymcknight
  30. 30. info@digitalclaritygroup.com DigitalClarityGroup.com | @Just_Clarity | #DCGInsight

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