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Smartphone Ownership in Cinema

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Smartphone Ownership in Cinema

  1. 1. SMARTPHONEOWNERSHIPDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
  2. 2. MONTH 2012: PRESENTATION TITLE HERECINEMAGOERS ARE 24% MORE LIKELY TO OWN ASMARTPHONE THAN THE AVERAGE UK ADULTSource : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary - Commercial Media Summaries (Wildcard)* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging /Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / VideoCalls / 3G
  3. 3. MONTH 2012: PRESENTATION TITLE HEREREACHING A TECH SAVVY AUDIENCE IN CINEMASource : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary - Commercial Media Summaries (Wildcard)* Smartphone Owner defined as those who have a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging /Smartphone Features (With PC Like Capabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / VideoCalls / 3G
  4. 4. MONTH 2012: PRESENTATION TITLE HERE84% ACCESS THE INTERNET VIA THEIR MOBILEPHONE Using Geolocation Looking for Local Deals, Reading /Scanning Accessing Social Online Shopping Services Offers & Vouchers QR Codes Networking / Community Index 223 Index 252 Index 246 Index 240 Sites Index 225 Search for Local Swapping Content with Looking at Websites Downloading Apps Using Apps Information Family / Friends Index 194 Index 199 Index 192 Index 215 Index 214Source : Touchpoints 4 2012 | Base : All 15+ AdultsTarget : Diary Media Summary “At The Cinema” who own a smartphoneSmartphone = a mobile with any of the following features : Mobile Internet access / Mobile email access / Instant Messaging / Smartphone Features (With PC LikeCapabilities / Satnav/Gps (Global Positioning System) / Watch Live TV /Watch TV Video Clips / Internet Voice Calls (Voip) / Video Calls / 3G
  5. 5. MONTH 2012: PRESENTATION TITLE HEREITEMS THEY WOULD DOWNLOAD FOR FREE INCINEMA FOYER Money Off Coupons / Offers and Promotions Forthcoming Film Trailers Vouchers 26% 18% 42% Music An App Quizzes / Competitions 17% 15% 15%Source : FAME 2012Base : All 15+ Cinemagoers

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