Social buzz highlights:
November 2011 – October 2012

Peaks in social activity around ‘Skyfall’
May 21st Oct 1st
1st Skyfall trailer Adele confirmed as the
released theme song artist
Nov 3rd Oct 26-28th
Jul 31 st
Opening weekend
Film name, cast and 2 Skyfall trailer
nd
director announced of Skyfall
released
2011 2012
Oct Nov Dec
2011 Jan Feb Mar Apr May Jun
2012 Jul Aug Sep Oct
Sep 17th
Official UK Skyfall
poster revealed
Nov 7th
Production begins Jul 27th
Daniel Craig appears alongside Oct 23rd
the Queen for Olympic Games Skyfall Premiere in
opening ceremony Royal Albert Hall
Global Outlook . Local Insight

Social highlights
231,727 total ‘Skyfall’ mentions over the past 12 months, with volume gradually building
around each announcement or asset, peaking at 33,862 mentions on Friday 26th October,
when the film released in cinema. Men have generated just over two thirds of all the
buzz
November 3rd 2011: May 21st 2012
When the new title was announced as Skyfall, there The release of the first ‘Skyfall’ trailer generated 6125
were 955 mentions commenting on the ‘name’ or mentions and positive buzz around the up coming film
‘title’ of the film in the UK. There were mixed reviews with. Most of the conversation included references to
on the title, with an even split in sentiment. how ‘amazing’ and ‘awesome’ the trailer looks.
Gender distribution: Male – 78%, Female – 22% Gender distribution: Male – 84%, Female – 16%
October 23rd 2012 October 26-28th 2012
The red carpet Skyfall premiere at Royal Albert Hall, The record breaking opening weekend has
generated a lot of interest online with 15,466 generated the most buzz so far - a huge 76,269
mentions about ‘Skyfall’. Around a third of the mentions. Most of the conversation referenced
conversation - 4900 mentions - was directed at the ‘excitement’ about seeing the film and about how
Royal and celebrity guests in attendance. Other ‘great’ the movie is. Social activity peaked on Friday
prominent themes included comparisons with former 26th October with 33,862 mentions.
Bond movies and ‘excitement’ for the release in Gender distribution: Male – 65%, Female – 35%
cinema,
Gender distribution: Male – 56%, Female – 44%
Global Outlook . Local Insight