Our first event after the summer sees us meet as Berkshire Digital in style, at the wonderful Easthampstead Park Conference Centre, Wokingham. To kick off the new season on September 20th, we are fortunate to have as our speaker Digital & Social Planner at OTM and tutor for the Institute of Direct Marketing, Joe Edwards, presenting one of the most talked-about topics of 2012 – Content Marketing.
Joe set up his own Web and Digital Agency before going client side for a new challenge, where he changed his focus to digital B2B marketing and delivering marketing strategy. In 2009 Joe moved to Hurricane, which was acquired by OTM in 2011 (part of Target Media Communications Group the UK’s fastest growing independent media and communications agency). Joe now works across the group as a Digital and Social Planner delivering strategy and workshops across a number of different industries, including entertainment, technology and finance. Clients include: Adobe, Citi Bank, RBS, HP, Symantec, Colt, TfL, Universal and Studio Canal to name a few.
On 20th September, Joe joins us to present an evening jam-packed with useful insights & advice and peppered with some of the best examples of content marketing today.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in its entirety before 2003. The simple fact is we have limited time and attention spans. You need to create KILLER CONTENT that will get your target market to engage. While the attention economy is an important consideration when creating content, you should not just be attempting to get attention but be turning your content into the talking point. It should make connections, drive interest, get shared and create advocates.
Joe will talk us through the essentials of content marketing; the good, the bad and the other crap – how to create content that gets cut-through; how to find insights that will delight; how to build a strategy & tactics for your content; what it takes to be become a content king; how to use the right content to get browsers buying.
Joe is a practitioner of cutting-edge web, mobile and social technologies. He is a big fan of his RSS reader and strawberryj.am, which keep him up to speed in this information heavy, content filled time we all live in.
In addition to his role as Digital & Social Planner, Joe also delivers a module of The IDM’s ‘Diploma in Digital Marketing’ and is the lead tutor for the one day workshop ‘Content Marketing’.