5.5 Ways to Improve Your Websites Conversion!

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5.5 tips to improve your website's conversion rate and convert more visitors to buyers.

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5.5 Ways to Improve Your Websites Conversion!

  1. 1. Alex Cohen | www.alexlcohen.com
  2. 2. <ul><li>Slim Down Your Checkout </li></ul><ul><li>Love Your Landing Pages </li></ul><ul><li>Juice Your Shipping & Return Policy </li></ul><ul><li>Answer Questions with Photos </li></ul><ul><li>Succeed with Site Search </li></ul><ul><li>5.5 Test! </li></ul>
  3. 3. Worst Better Best
  4. 4. Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled
  5. 5. Duh : Your website should work Duh : Have a product on your page!
  6. 6. Category Theme Product
  7. 7. Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly
  8. 8. Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service
  9. 9. Packaging In a Setting In Use
  10. 10. Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling
  11. 11. Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesn’t group results
  12. 12. <ul><li>Which – Checkout, forms, landing pages </li></ul><ul><li>Tool </li></ul><ul><ul><li>Poor? Google Website Optimizer </li></ul></ul><ul><ul><li>Rich? SiteSpect, Test & Target, Optimost, Widemile </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Pilot -> Wide -> Deep -> Confirmation </li></ul></ul><ul><ul><li>Worry about sample size, test length and statistical significance </li></ul></ul><ul><li>What </li></ul><ul><ul><li># of steps, # of fields, headlines, distractions, visual hierarchy </li></ul></ul>
  13. 13. Alex Cohen | www.alexlcohen.com

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