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Why does instant gratification matter when it comes to long-term loyalty?

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Why does instant gratification matter when it comes to long-term loyalty?

Today it’s not just about the features of the product but it’s about how customers can benefit from it and how to enrich customer experiences. Watch this video by Regan Yan to understand how instant gratification can reinforce the long-term loyalty.

Check out other videos in this series here:
3 indicators of the successful loyalty program http://www.slideshare.net/DigitalAlchemy/3-indicators-of-the-successful-loyalty-program
Common misconception of the loyalty program http://www.slideshare.net/DigitalAlchemy/common-misconception-of-the-loyalty-program
How to bring instant gratification to life for effective loyalty program http://www.slideshare.net/DigitalAlchemy/how-to-bring-instant-gratification-to-life-for-effective-loyalty-program
How marketing automation powers your campaign http://www.slideshare.net/DigitalAlchemy/06-how-marketing-automation-powers-your-campaign

Please stay tuned. More of Regan Yan’s presentations in this series are coming soon.

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Published in: Marketing
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