1. BREAKING
TRADITION
WITH
WHAT CAN YOU EXPECT FROM
A LOYALTY PROGRAM?
MORE

2. LOYALTY
PROGRAM
WHAT IS A
FOR

3. “Expressingappreciation to ourcustomers”
“Facilitating business
communication withcustomers”
“Capturing the insight to findout customer behaviour andtheir preference”
“Enhancing the
value-proposition of
the products or
services”
“Rewarding the
regular customers”
“Maintaining the good
relationship with
customers”
“For advertising and
cross-business
promotions”
LOYALTY
PROGRAM

4. AT THE END OF
AS YOU CAN FROM
THE DAY, IT’S ABOUT
CUSTOMERS
CREATING
AS MUCH
“
“

5. M NEY!
GIVE
IN OTHER WORDS...
ME MORE OF YOUR

6. M NEY!
GIVE
IN OTHER WORDS...
ME MORE OF YOUR

7. BREAK WITH TRADITION
IT’S TIME TO
AND EXPECT
MORE

8. HOW DO I KEEP MY CUSTOMERS?
GET MORE
BARRIER

9. LOYALTYCAN DRIVE CUSTOMERS

10. LOYALTYCAN DRIVE CUSTOMERS
CREATEMORE CUSTOMERS
TO

11. WORD-OF-MOUTH
RECOMMENDATION, ONE OF THE MOST
POWERFUL AND EFFECTIVE
MARKETING TOOLS
A GOOD LOYALTY PROGRAM CAN FUEL
POSITIVE

12. HOW DO I MAKE THE CUSTOMERS
SPEND MONEY WITH ME?
MORE
BARRIER

13. A GOOD LOYALTY PROGRAM SHOULD
INCREASE CUSTOMER SPENDING
LOYALTY
AS THERE IS A CORRELATION BETWEEN
AND
REVENUE

14. LOYALYOUR CUSTOMERS ARE
THE MORE

15. PURCHA$E
YOUR PRODUCTS
THE MORETHEY ARE WILLING TO

16. BOOSTS
IN OTHER WORDS,
AN EFFECTIVE LOYALTY PRGRAM

17. HOW DO I MAKE
THE CUSTOMERS STAY?
LONGER
BARRIER

18. A
GOOD
LOYALTY PROGRAM
TRIES TO MAKE THE CUSTOMERS
STAY

19. A
GOOD
LOYALTY PROGRAM
CAN MAKE THEM
STAY
GREAT
LONGER

20. IN OTHER WORDS, A
GREAT
HAS A DIFFERENT STRATEGIC APPROACH
TO MANAGING THE CUSTOMERS ACROSS THEIR
LIFECYCLE,RESULTING IN DECREASING OR
MINIMISING
LOYALTY PROGRAM

21. “Every company’s greatest assets are its
customers, because without customers
there is no company.”
- Michael LeBoeuf

22. Want to see more details in motion?
Get social with us at:
Watch the full video of
3 indicators of the successful
loyalty program
by Regan Yan here
www.digitalalchemy.asia