1. Did you know?
O 'freakonomics' da internet brasileira
Alexander Banks, comScore
Digital Age, Sao Paulo August 2010

2. How big is the Brazilian Internet Population?
Canada Russia
23.0 MM U.K. 42.5 MM
Italy
38.2 MM 21.8 MM
France
41.1 MM
S.Korea
Mexico 29.9 MM
17.0 MM India
39.2 MM
Brazil
37.7 MM June 2010, Home and Work Users Aged 15+
© comScore, Inc. Proprietary and Confidential. 2

3. Total Internet Population (incl. Internet cafes, shared access etc.)
China
384 MM
Mexico
28.8 MM India
67.0 MM
Brazil
74.1 MM June 2010, Extended Universe Estimates
© comScore, Inc. Proprietary and Confidential. 3

4. Did you know…
Brazil almost consumes more pages online than Italy & Holland combined
© comScore, Inc. Proprietary and Confidential. 4

5. Did you know…
… that there are 24 million Internet users under age 35 in Brazil?
Share of Internet Population Under the Age of 35
India 77% 23%
Venezuela 73% 27%
24 million…
Indonesia 72% 28%
Vietnam 72% 28% … this is more than
Philippines 69% 31% the combined total
Internet audiences
Turkey 69% 31%
of Sweden, Belgium,
Mexico 68% 32% Austria, Switzerland,
#8 Brazil 64% 36% and Denmark
China 62% 38%
Russian Federation 62% 38%
Under 35 Over 35
© comScore, Inc. Proprietary and Confidential. 5
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6. Did you know…
Brazil - Regions States
North Region
Acre
Amazonas
Roraima
Amapá
Pará
Tocantins
Rondônia
Northeast Region
Maranhão
Piauí
Ceará
Rio Grande do Norte
Paraíba
Pernambuco
Alagoas
Sergipe
Bahia
Central-West Region
Mato Grosso
Distrito Federal Region Name % Composition UV % Composition PV % Composition Min
Goiás
Mato Grosso do Sul Southeast (4) 66.9% 65.6% 64.9%
Southeast Region
South (5) 14.1% 15.1% 15.6%
Minas Gerais
Espírito Santo
Northeast (2) 10.6% 11.5% 11.6%
São Paulo
Rio de Janeiro Center-west (1) 6.3% 6.0% 6.1%
South Region
Paraná North (3) 2% 1.7% 1.8%
Santa Catarina
Rio Grande do Sul 100% 100% 100%
Source: comScore, June 2010
© comScore, Inc. Proprietary and Confidential. 6

7. Did you know…
In June 2010, comScore reported on
282,699 different domains worldwide
49,130 in the United States
4,953 in Argentina
5,131 in China
23,970 in India
32,510 in the United Kingdom
10,817 in Mexico 17,753 in Spain
22,452 different domains in Brazil
© comScore, Inc. Proprietary and Confidential. 7

8. Did you know…
#1 in Brazil is GOOGLE.COM.BR…
…not a surprise
but #22,452 is
FLOWGO.COM.BR with
approx. 4,008 UVs in June
© comScore, Inc. Proprietary and Confidential. 8

9. Did you know…
…Microsoft and Google are the largest properties in Brazil, but there
are two entities that take up almost 40% of Brazilian’s time spent online
A quarter of all time spent
online in Brazil is spent on
MSN Live Messenger
All Others, Microsoft
32% Sites, 31%
iG Sites, 1%
Yahoo! Google Sites,
Sites, 1% 26%
Organizacoes
Globo, 3%
Another 14% is spent on Orkut
UOL, 4% Terra -
Telefonica, 3%
© comScore, Inc. Proprietary and Confidential. 9

10. Did you know…
In June, Brazilians spent 8.1B minutes on
Orkut and consumed almost 21.5B pages
This is more time than the entire Internet
audiences of Portugal and South Africa
spent online combined
This is more than 25% of all pages viewed in
Brazil, and more than the entire online
audiences in both Australia and Colombia
Brazil views almost 80% of all of Orkut’s pages
worldwide
June 2010, Home and Work Users Aged 15+
© comScore, Inc. Proprietary and Confidential. 10

11. Did you know…
…almost 9 out of every 10 Brazilians streamed a video online during
the month of June (aprox. 35,049,200)
This number increased in July to 35,577,200, however the number of
video streams fell from 3.34B in June to 3.32B
In comparison, in Mexico we tracked 16.7M unique video viewers and
1.98B video streams
© comScore, Inc. Proprietary and Confidential. 11
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12. Did you know…
More than 1 in every 5 Brazilian Internet users visited Twitter.com in June
© comScore, Inc. Proprietary and Confidential. 12
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13. Did you know…
Out of 40+ countries reported on each month, Brazil has the 4th highest
reach of the Blogs category
© comScore, Inc. Proprietary and Confidential. 13

14. Did you know…
Brazilians love the Instant Messenger category
© comScore, Inc. Proprietary and Confidential. 14
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15. Did you know…
More than 2 out of every 3 Brazilian Internet users visited a Retail site
during June
© comScore, Inc. Proprietary and Confidential. 15
15

16. Did you know…
The Retail category in Brazil grew from 741 different entities reported
in June 2009 to 1,516 entities reported in June 2010
© comScore, Inc. Proprietary and Confidential. 16

17. Did you know…
Brazil makes up approx. 35% of the Latin American online audience, but
accounted for 61% of the regional ecommerce dollars spent online in 2009
© comScore, Inc. Proprietary and Confidential. 17 Source: comScore Marketing Solutions Custom Research, FY 2009

18. Did you know…
comScore has an office in SP, as well as versions of comscore.com
and our user interface in Portuguese
© comScore, Inc. Proprietary and Confidential. 18