Let's talk Google +

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Many clients are trying to understand why Google + is important (because Google says it is)

Keep it simple

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Let's talk Google +

  1. 1. — — — — —     Google  Plus  made  simple  (  with  Humming  Bird  update)     Facebook  believes  search  is  social:  knowledge  of   friends/likes  is  the  social  graph     Google  Plus  isn’t  a  social  network.  It  knows  far  more   about  users  than  Facebook  does  –  location,  profile   (mobile,  what  you  need  when  you  need  it)   Key  Trends,  Brand  URL,  Higher  weight  given  to  active  G+   SEO  moving  towards  natural  question  format  (keywords   are  so  analog…)   The  trillion  dollar  question;  how  will  people  discover  and   search  &  Buy     If  being  found  is  important  to  your  brand  create  a  proper  Google  Plus  account.    Get  verified  and   Align  brand  design  in  profile.    View  all  your  social  media  in  tabs  (a  360  degree  of  you),  consistent   images  and  messages  that  engage  at  your  pace.   Develop   a   cadence   for   engaging   with   people   who   follow   your   brand.   Imagine   your   social   media   strategy  as  an  actor/brand  ambassador  entering  a  networking  event.       Say  hello,  engage  in  real  conversation.  Don’t  overthink  just  do.    Start  simple  but  do.   Next  Topics;  Why  social  media  is  like  a  shot  of  tequila,  #trendspotting,  Google  Glasses  for  Pets       http://digitaladagency.com   http://twitter.com/digitaladagency   http://Facebook.com/DigitalAdAgency     Michael   provides   digital   thought   leadership   to   major   media   companies  and  is  often  sought  for  Industry  Articles     AP:  http://bit.ly/16RJxV2 Inc. http://bit.ly/1aOpjdZ  

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